docs: add link of conceptual article to readme

README.md

@@ -1,24 +1,31 @@
-This repo provides an example of what a SharePoint add-in might look like with the Chart, DropDownList, and Scheduler components from Kendo UI 
+This repo provides an example of what a SharePoint add-in might look like with the Chart, DropDownList, and Scheduler components from Kendo UI.
 
 ![image](http://developer.telerik.com/wp-content/uploads/2016/06/kendo-ui-leaves.jpg)
 
-Getting started article based on this app: http://developer.telerik.com/featured/building-sharepoint-add-ins-with-kendo-ui/
-<br /><br />
+**Key files and folders located in the project structure:**
 
-**Key files and folders located in the project structure** <br /><br />
--	Content: the content module for add-in stylesheets (including third-party stylesheets)<br />
--	Content/App.css: the default stylesheet for the add-in<br />
--	Pages/Default.aspx: the default starting page of the add-in<br />
--	Scripts: the scripts module for add-in JavaScript resources (including third-party stylesheets)<br />
--	Scripts/App.js: the default JavaScript file underlying the default starting page<br />
--	AppManifest.xml: the deployment package properties for your add-in<br /><br />
-**This app demonstrates how to**<br /><br />
--	Add Kendo UI into a SharePoint add-in<br />
--	Reference the CDN-based stylesheets for the Office 365 theme that ships with Kendo UI and matches the default theme of SharePoint (works well with other front-end frameworks like Office UI Fabric)<br />
--	Configure the DataSource to access the SharePoint REST API<br />
--	Create SharePoint UI with the Chart, DropDownList, and Scheduler components from Kendo UI<br /><br />
-**Why it makes sense to use Kendo UI**<br /><br />
--	70+ responsive UI components that integrate with the SharePoint REST API<br />
--	Built-in Office 365 theme<br />
--	Built-in export functionality to most common office formats, such as Excel, PDF and image files<br />
--	Compliance with widely-recognized accessibility standards (WAI-ARIA, WCAG 2.0 and Section 508)<br />
+-	`Content` The content module for add-in stylesheets (including third-party stylesheets).
+-	`Content/App.css` The default stylesheet for the add-in.
+-	`Pages/Default.aspx` The default starting page of the add-in.
+-	`Scripts` The scripts module for add-in JavaScript resources (including third-party stylesheets).
+-	`Scripts/App.js` The default JavaScript file underlying the default starting page.
+-	`AppManifest.xml` The deployment package properties for your add-in.
+
+**This application demonstrates how to:**
+
+-	Add Kendo UI into a SharePoint add-in.
+-	Reference the CDN-based stylesheets for the Office 365 theme that ships with Kendo UI and matches the default theme of SharePoint (works well with other front-end frameworks like Office UI Fabric).
+-	Configure the DataSource to access the SharePoint REST API.
+-	Create SharePoint UI with the Chart, DropDownList, and Scheduler components from Kendo UI.
+
+**Why it makes sense to use Kendo UI:**
+
+-	70+ responsive UI components that integrate with the SharePoint REST API.
+-	Built-in Office 365 theme.
+-	Built-in export functionality to most common office formats, such as Excel, PDF and image files.
+-	Compliance with widely-recognized accessibility standards (WAI-ARIA, WCAG 2.0 and Section 508).
+
+## Suggested Links
+
+* [General Information and Data-Binding Specifics](http://nbsofdmihaylo/kendo-ui/third-party/sharepoint-add-ins.html)
+* [Online Step-by-Step Tutorial](http://developer.telerik.com/featured/building-sharepoint-add-ins-with-kendo-ui/)