diff --git a/.github/ISSUE_TEMPLATE.md b/.github/ISSUE_TEMPLATE.md
index c1fd09e..cf7f693 100644
--- a/.github/ISSUE_TEMPLATE.md
+++ b/.github/ISSUE_TEMPLATE.md
@@ -10,7 +10,7 @@ information within 7 days, we cannot debug your issue and will close it. We
 will, however, reopen it if you later provide the information.
 
 For more information about reporting issues, see
-https://github.com/docker/hub-cli-plugin/blob/master/CONTRIBUTING.md#reporting-other-issues
+https://github.com/docker/hub-tool/blob/master/CONTRIBUTING.md#reporting-other-issues
 
 ---------------------------------------------------
 GENERAL SUPPORT INFORMATION
diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index f574b70..9870e81 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -1,6 +1,6 @@
 <!--
 Please make sure you've read and understood our contributing guidelines;
-https://github.com/docker/hub-cli-plugin/blob/master/CONTRIBUTING.md
+https://github.com/docker/hub-tool/blob/master/CONTRIBUTING.md
 
 ** Make sure all your commits include a signature generated with `git commit -s` **
 
diff --git a/Dockerfile b/Dockerfile
index 0ed1abc..c7c8593 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -25,7 +25,7 @@ ARG GOLANGCI_LINT_VERSION=v1.27.0-alpine
 # BUILDER
 ####
 FROM --platform=${BUILDPLATFORM} golang:${GO_VERSION} AS builder
-WORKDIR /go/src/github.com/docker/hub-cli-plugin
+WORKDIR /go/src/github.com/docker/hub-tool
 
 # cache go vendoring
 COPY go.* ./
@@ -71,7 +71,7 @@ RUN --mount=type=cache,target=/root/.cache/go-build \
 # HUB
 ####
 FROM scratch AS hub
-COPY --from=build /go/src/github.com/docker/hub-cli-plugin/bin/hub-tool_* /
+COPY --from=build /go/src/github.com/docker/hub-tool/bin/hub-tool_* /
 
 ####
 # CROSS_BUILD
@@ -87,7 +87,7 @@ RUN --mount=type=cache,target=/root/.cache/go-build \
 # CROSS
 ####
 FROM scratch AS cross
-COPY --from=cross-build /go/src/github.com/docker/hub-cli-plugin/dist /
+COPY --from=cross-build /go/src/github.com/docker/hub-tool/dist /
 
 ####
 # GOTESTSUM
@@ -131,6 +131,6 @@ ENV BINARY_NAME=$BINARY_NAME
 ENV DOCKER_CONFIG="/root/.docker"
 
 # install hub tool
-COPY --from=cross-build /go/src/github.com/docker/hub-cli-plugin/dist/${BINARY_NAME}_${TARGETOS}_${TARGETARCH} /go/src/github.com/docker/hub-cli-plugin/bin/${BINARY}
+COPY --from=cross-build /go/src/github.com/docker/hub-tool/dist/${BINARY_NAME}_${TARGETOS}_${TARGETARCH} /go/src/github.com/docker/hub-tool/bin/${BINARY}
 RUN chmod +x ./bin/${BINARY}
 CMD ["make", "-f", "builder.Makefile", "e2e"]
\ No newline at end of file
diff --git a/builder.Makefile b/builder.Makefile
index 8cda9f6..9fd44ef 100644
--- a/builder.Makefile
+++ b/builder.Makefile
@@ -10,7 +10,7 @@ ifeq ($(TAG_NAME),)
   TAG_NAME := $(shell git describe --always --dirty --abbrev=10 2> $(NULL))
 endif
 
-PKG_NAME=github.com/docker/hub-cli-plugin
+PKG_NAME=github.com/docker/hub-tool
 STATIC_FLAGS= CGO_ENABLED=0
 LDFLAGS := "-s -w \
   -X $(PKG_NAME)/internal.GitCommit=$(COMMIT) \
diff --git a/cmd/hub-tool/main.go b/cmd/hub-tool/main.go
index e469aa7..130a997 100644
--- a/cmd/hub-tool/main.go
+++ b/cmd/hub-tool/main.go
@@ -29,8 +29,8 @@ import (
 	"github.com/docker/docker/api/types"
 	"github.com/docker/docker/api/types/registry"
 
-	"github.com/docker/hub-cli-plugin/internal/commands"
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/commands"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 func main() {
diff --git a/e2e/version_test.go b/e2e/version_test.go
index 650a983..7dfe1d1 100644
--- a/e2e/version_test.go
+++ b/e2e/version_test.go
@@ -23,7 +23,7 @@ import (
 	"gotest.tools/v3/assert"
 	"gotest.tools/v3/icmd"
 
-	"github.com/docker/hub-cli-plugin/internal"
+	"github.com/docker/hub-tool/internal"
 )
 
 func TestVersion(t *testing.T) {
diff --git a/go.mod b/go.mod
index d97b602..565ed56 100644
--- a/go.mod
+++ b/go.mod
@@ -1,4 +1,4 @@
-module github.com/docker/hub-cli-plugin
+module github.com/docker/hub-tool
 
 go 1.15
 
diff --git a/internal/commands/account/cmd.go b/internal/commands/account/cmd.go
index 83abfc0..e33d0fe 100644
--- a/internal/commands/account/cmd.go
+++ b/internal/commands/account/cmd.go
@@ -21,7 +21,7 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 const (
diff --git a/internal/commands/account/info.go b/internal/commands/account/info.go
index 14a6633..3479546 100644
--- a/internal/commands/account/info.go
+++ b/internal/commands/account/info.go
@@ -28,9 +28,9 @@ import (
 	"github.com/docker/go-units"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/format"
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/format"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/account/info_test.go b/internal/commands/account/info_test.go
index ebf4023..aef875b 100644
--- a/internal/commands/account/info_test.go
+++ b/internal/commands/account/info_test.go
@@ -24,7 +24,7 @@ import (
 	"gotest.tools/golden"
 	"gotest.tools/v3/assert"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 func TestInfoOutput(t *testing.T) {
diff --git a/internal/commands/org/cmd.go b/internal/commands/org/cmd.go
index 921db6e..88b46a7 100644
--- a/internal/commands/org/cmd.go
+++ b/internal/commands/org/cmd.go
@@ -21,7 +21,7 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 const (
diff --git a/internal/commands/org/list.go b/internal/commands/org/list.go
index 1056336..533d4c5 100644
--- a/internal/commands/org/list.go
+++ b/internal/commands/org/list.go
@@ -26,9 +26,9 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/format"
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/format"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/org/members.go b/internal/commands/org/members.go
index 5678595..573e810 100644
--- a/internal/commands/org/members.go
+++ b/internal/commands/org/members.go
@@ -26,9 +26,9 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/format"
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/format"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/org/teams.go b/internal/commands/org/teams.go
index 3a18560..2bb697f 100644
--- a/internal/commands/org/teams.go
+++ b/internal/commands/org/teams.go
@@ -26,9 +26,9 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/format"
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/format"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/repo/cmd.go b/internal/commands/repo/cmd.go
index 9daae5e..8d6e697 100644
--- a/internal/commands/repo/cmd.go
+++ b/internal/commands/repo/cmd.go
@@ -21,7 +21,7 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 const (
diff --git a/internal/commands/repo/list.go b/internal/commands/repo/list.go
index cea6de1..dd26362 100644
--- a/internal/commands/repo/list.go
+++ b/internal/commands/repo/list.go
@@ -28,9 +28,9 @@ import (
 	"github.com/docker/go-units"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/format"
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/format"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/repo/rm.go b/internal/commands/repo/rm.go
index 508ba80..46a7a79 100644
--- a/internal/commands/repo/rm.go
+++ b/internal/commands/repo/rm.go
@@ -26,8 +26,8 @@ import (
 	"github.com/docker/distribution/reference"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/root.go b/internal/commands/root.go
index 3e0c8a1..9dd7cfe 100644
--- a/internal/commands/root.go
+++ b/internal/commands/root.go
@@ -22,12 +22,12 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal"
-	"github.com/docker/hub-cli-plugin/internal/commands/account"
-	"github.com/docker/hub-cli-plugin/internal/commands/org"
-	"github.com/docker/hub-cli-plugin/internal/commands/repo"
-	"github.com/docker/hub-cli-plugin/internal/commands/tag"
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal"
+	"github.com/docker/hub-tool/internal/commands/account"
+	"github.com/docker/hub-tool/internal/commands/org"
+	"github.com/docker/hub-tool/internal/commands/repo"
+	"github.com/docker/hub-tool/internal/commands/tag"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 type options struct {
diff --git a/internal/commands/tag/cmd.go b/internal/commands/tag/cmd.go
index 4791098..16ab063 100644
--- a/internal/commands/tag/cmd.go
+++ b/internal/commands/tag/cmd.go
@@ -21,7 +21,7 @@ import (
 	"github.com/docker/cli/cli/command"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 const (
diff --git a/internal/commands/tag/inspect.go b/internal/commands/tag/inspect.go
index 5bce0f0..f416dbb 100644
--- a/internal/commands/tag/inspect.go
+++ b/internal/commands/tag/inspect.go
@@ -37,8 +37,8 @@ import (
 	ocispec "github.com/opencontainers/image-spec/specs-go/v1"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/tag/list.go b/internal/commands/tag/list.go
index 7af9b45..6305cc9 100644
--- a/internal/commands/tag/list.go
+++ b/internal/commands/tag/list.go
@@ -29,9 +29,9 @@ import (
 	"github.com/docker/go-units"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/format"
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/format"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/commands/tag/list_test.go b/internal/commands/tag/list_test.go
index 271cb4f..ed878ae 100644
--- a/internal/commands/tag/list_test.go
+++ b/internal/commands/tag/list_test.go
@@ -22,7 +22,7 @@ import (
 
 	"gotest.tools/assert"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
+	"github.com/docker/hub-tool/internal/hub"
 )
 
 func TestMappingSortFieldToOrderingAPI(t *testing.T) {
diff --git a/internal/commands/tag/rm.go b/internal/commands/tag/rm.go
index cddf66f..9cfd0f5 100644
--- a/internal/commands/tag/rm.go
+++ b/internal/commands/tag/rm.go
@@ -26,8 +26,8 @@ import (
 	"github.com/docker/distribution/reference"
 	"github.com/spf13/cobra"
 
-	"github.com/docker/hub-cli-plugin/internal/hub"
-	"github.com/docker/hub-cli-plugin/internal/metrics"
+	"github.com/docker/hub-tool/internal/hub"
+	"github.com/docker/hub-tool/internal/metrics"
 )
 
 const (
diff --git a/internal/hub/client.go b/internal/hub/client.go
index 31c0460..a767d13 100644
--- a/internal/hub/client.go
+++ b/internal/hub/client.go
@@ -28,7 +28,7 @@ import (
 	"github.com/docker/docker/api/types"
 	"github.com/docker/docker/api/types/registry"
 
-	"github.com/docker/hub-cli-plugin/internal"
+	"github.com/docker/hub-tool/internal"
 )
 
 const (
diff --git a/internal/hub/client_test.go b/internal/hub/client_test.go
index fd753ce..2de877f 100644
--- a/internal/hub/client_test.go
+++ b/internal/hub/client_test.go
@@ -23,7 +23,7 @@ import (
 
 	"gotest.tools/v3/assert"
 
-	"github.com/docker/hub-cli-plugin/internal"
+	"github.com/docker/hub-tool/internal"
 )
 
 func TestDoRequestAddsCustomUserAgent(t *testing.T) {