Merge pull request #26737 from github/sophietheking-personalaccount

Add the use of "personal account" to "word choice and terminology" in the style guide

contributing/content-style-guide.md

@@ -540,12 +540,60 @@ Do not use symbols or octicons that aren’t used in GitHub’s user interface.
 
 ### Accounts
 
-To avoid ambiguity and confusion, do not use product names as adjectives to describe accounts in any of our products. Instead, clarify the account type and choose clearer phrasing that avoids conflating accounts and products. When talking about accounts, only refer to the product name when needed to disambiguate between products.
-- **Use:** Your organization account
-- **Use:** Your user account on GitHub Enterprise Cloud
+#### Product names and accounts
+
+To avoid ambiguity and confusion, do not use product names as adjectives to describe accounts in any of our products. Instead, clarify the account type and choose clearer phrasing that avoids conflating accounts and products. When talking about accounts, only refer to the product name when needed to disambiguate between products. For more information about types of accounts available in GitHub's products, see "[Types of GitHub accounts](https://docs.github.com/en/get-started/learning-about-github/types-of-github-accounts)."
+- **Use:** Your organization on GitHub Enterprise Cloud
+- **Avoid:** Your GitHub Enterprise Cloud account
 - **Avoid:** Your GitHub Enterprise Server organization
 - **Use:** You can highlight your work on GitHub Enterprise Server by sending the contribution counts to your GitHub.com profile.
 
+#### Individual people's accounts on GitHub
+
+We refer to an account that an individual person signs into in various ways depending on the context.
+
+Unless the content is about administering an enterprise product, describe an individual person's account on GitHub as a "personal account." This creates consistency with the UI and prevents readers from being confused by seeing two terms that mean the same thing.
+
+- **Use:** Managing scheduled reminders for your personal account
+- **Avoid:** Managing scheduled reminders for your user account
+
+#### Accounts for enterprise products
+
+With GitHub's enterprise products, administrators manage an enterprise account. An enterprise account can own multiple organizations, and people's user accounts can be members of the organizations. For more information, see the "Roles in an enterprise" article for each product.
+
+- [GitHub Enterprise Cloud](https://docs.github.com/en/enterprise-cloud@latest/admin/user-management/managing-users-in-your-enterprise/roles-in-an-enterprise)
+- [GitHub Enterprise Server](https://docs.github.com/en/enterprise-server/admin/user-management/managing-users-in-your-enterprise/roles-in-an-enterprise)
+- [GitHub AE](https://docs.github.com/en/github-ae@latest/admin/user-management/managing-users-in-your-enterprise/roles-in-an-enterprise)
+
+If the reader manages an enterprise account, and you're describing the people's accounts that they manage, use "user account." This applies to the following products.
+
+- GitHub Enterprise Cloud with Enterprise Managed Users
+  - **Use:** With Enterprise Managed Users, you can create and manage user accounts for your enterprise members.
+  - **Avoid:** With Enterprise Managed Users, you can create and manage the personal accounts for your enterprise members.
+- GitHub Enterprise Server
+  - **Use:** If you need to temporarily take over a user account...
+  - **Avoid:** If you need to temporarily take over a personal account...
+- GitHub AE
+  - **Use:** Authorized users can access your enterprise from any IP address.
+  - **Avoid:** Authorized personal accounts can access your enterprise from any IP address.
+
+The following documentation should reference "user accounts."
+
+- The "[Enterprise administrators](https://docs.github.com/en/enterprise-cloud@latest/admin)" product
+- Enterprise-specific billing documentation, like "[About billing for your enterprise](https://docs.github.com/en/enterprise-cloud@latest/billing/managing-billing-for-your-github-account/about-billing-for-your-enterprise)"
+- Content within other products that's intended for an administrative audience, like "[Best practices for securing accounts](https://docs.github.com/en/enterprise-cloud@latest/code-security/supply-chain-security/end-to-end-supply-chain/securing-accounts)" in the "Code security" product or "[Setting up a trial of GitHub Enterprise Cloud](https://docs.github.com/en/enterprise-cloud@latest/get-started/signing-up-for-github/setting-up-a-trial-of-github-enterprise-cloud)" in the "Get started" product
+- Enterprise-specific API content, like the "[GitHub Enterprise administration](https://docs.github.com/en/enterprise-cloud@latest/rest/reference/enterprise-admin)" REST API reference documentation
+
+For enterprises on GitHub Enterprise Cloud that don't use Enterprise Managed Users, use "personal account" when describing members of organizations owned by the enterprise.
+
+- **Use:** If you configure SAML SSO, members of your organization will continue to log into their personal accounts on GitHub.com.
+- **Avoid:** If you configure SAML SSO, members of your organization will continue to log into their user accounts on GitHub.com.
+
+Documentation that describes GitHub Enterprise Cloud without Enterprise Managed Users is generally in the "[Managing SAML single sign-on for your organization](https://docs.github.com/en/enterprise-cloud@latest/organizations/managing-saml-single-sign-on-for-your-organization)" category.
+
+#### People's accounts for other services
+
+When you describe a person's account for a service other than GitHub, such as an integration or authentication provider, use "user account."
 ### Acronyms
 
 Spell out acronyms the first time they’re used in an article, except in titles or headers.