diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index e94f1fa..dfa775d 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -1,4 +1,4 @@
 # How to Contribute
 
-If you're interested in contributing, take a look at the general [contributer's guide](https://github.com/Microsoft/ApplicationInsights-Home/blob/master/CONTRIBUTING.md) first.
+If you're interested in contributing, take a look at the general [contributer's guide](https://github.com/microsoft/ApplicationInsights-Home/blob/master/CONTRIBUTING.md) first.
 
diff --git a/README.md b/README.md
index d58a7ac..977e409 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # Microsoft Application Insights SDK for Go
 
-[![Build Status](https://travis-ci.org/Microsoft/ApplicationInsights-Go.svg?branch=master)](https://travis-ci.org/Microsoft/ApplicationInsights-Go) [![Documentation](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go?status.svg)](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights) [![Release](https://img.shields.io/github/release/Microsoft/ApplicationInsights-Go/all.svg)](https://github.com/Microsoft/ApplicationInsights-Go/releases)
+[![Build Status](https://travis-ci.org/Microsoft/ApplicationInsights-Go.svg?branch=master)](https://travis-ci.org/Microsoft/ApplicationInsights-Go) [![Documentation](https://godoc.org/github.com/microsoft/ApplicationInsights-Go?status.svg)](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights) [![Release](https://img.shields.io/github/release/Microsoft/ApplicationInsights-Go/all.svg)](https://github.com/microsoft/ApplicationInsights-Go/releases)
 
 This project provides a Go SDK for Application Insights.
 [Application Insights](http://azure.microsoft.com/en-us/services/application-insights/)
@@ -25,26 +25,26 @@ some of the more mature SDK's.  In particular, the gaps are:
 
 Additionally, this is considered a community-supported SDK.  Read more about
 the status of this and other SDK's in the
-[ApplicationInsights-Home](https://github.com/Microsoft/ApplicationInsights-Home)
+[ApplicationInsights-Home](https://github.com/microsoft/ApplicationInsights-Home)
 repository.
 
 ## Requirements
 **Install**
 ```
-go get github.com/Microsoft/ApplicationInsights-Go/appinsights
+go get github.com/microsoft/ApplicationInsights-Go/appinsights
 ```
 **Get an instrumentation key**
->**Note**: an instrumentation key is required before any data can be sent. Please see the "[Getting an Application Insights Instrumentation Key](https://github.com/Microsoft/AppInsights-Home/wiki#getting-an-application-insights-instrumentation-key)" section of the wiki for more information. To try the SDK without an instrumentation key, set the instrumentationKey config value to a non-empty string.
+>**Note**: an instrumentation key is required before any data can be sent. Please see the "[Getting an Application Insights Instrumentation Key](https://github.com/microsoft/AppInsights-Home/wiki#getting-an-application-insights-instrumentation-key)" section of the wiki for more information. To try the SDK without an instrumentation key, set the instrumentationKey config value to a non-empty string.
 
 # Usage
 
 ## Setup
 
 To start tracking telemetry, you'll want to first initialize a
-[telemetry client](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#TelemetryClient).
+[telemetry client](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#TelemetryClient).
 
 ```go
-import "github.com/Microsoft/ApplicationInsights-Go/appinsights"
+import "github.com/microsoft/ApplicationInsights-Go/appinsights"
 
 func main() {
 	client := appinsights.NewTelemetryClient("<instrumentation key>")
@@ -52,12 +52,12 @@ func main() {
 ```
 
 If you want more control over the client's behavior, you should initialize a
-new [TelemetryConfiguration](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#TelemetryConfiguration)
+new [TelemetryConfiguration](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#TelemetryConfiguration)
 object and use it to create a client:
 
 ```go
 import "time"
-import "github.com/Microsoft/ApplicationInsights-Go/appinsights"
+import "github.com/microsoft/ApplicationInsights-Go/appinsights"
 
 func main() {
 	telemetryConfig := appinsights.NewTelemetryConfiguration("<instrumentation key>")
@@ -80,7 +80,7 @@ it in your data model.
 
 ## Telemetry submission
 
-The [TelemetryClient](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#TelemetryClient)
+The [TelemetryClient](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#TelemetryClient)
 itself has several methods for submitting telemetry:
 
 ```go
@@ -132,7 +132,7 @@ then be submitted through the `TelemetryClient.Track` method, as illustrated
 in the below sections:
 
 ### Trace
-[Trace telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#TraceTelemetry)
+[Trace telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#TraceTelemetry)
 represent printf-like trace statements that can be text searched.  They have
 an associated severity level, values for which are found in the package's
 constants:
@@ -164,7 +164,7 @@ client.Track(trace)
 ```
 
 ### Events
-[Event telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#EventTelemetry)
+[Event telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#EventTelemetry)
 represent structured event records.
 
 ```go
@@ -174,7 +174,7 @@ client.Track(event)
 ```
 
 ### Single-value metrics
-[Metric telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#MetricTelemetry)
+[Metric telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#MetricTelemetry)
 each represent a single data point.
 
 ```go
@@ -186,7 +186,7 @@ client.Track(metric)
 ### Pre-aggregated metrics
 To reduce the number of metric values that may be sent through telemetry,
 when using a particularly high volume of measurements, metric data can be
-[pre-aggregated by the client](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#AggregateMetricTelemetry)
+[pre-aggregated by the client](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#AggregateMetricTelemetry)
 and submitted all at once.
 
 ```go
@@ -219,7 +219,7 @@ client.Track(aggregate)
 ```
 
 ### Requests
-[Request telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#RequestTelemetry)
+[Request telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#RequestTelemetry)
 represent completion of an external request to the application and contains
 a summary of that request execution and results.  This SDK's request
 telemetry is focused on HTTP requests.
@@ -254,7 +254,7 @@ client.Track(request)
 ```
 
 ### Dependencies
-[Remote dependency telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#RemoteDependencyTelemetry)
+[Remote dependency telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#RemoteDependencyTelemetry)
 represent interactions of the monitored component with a remote
 component/service like SQL or an HTTP endpoint.
 
@@ -285,7 +285,7 @@ client.Track(dependency)
 ```
 
 ### Exceptions
-[Exception telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#ExceptionTelemetry)
+[Exception telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#ExceptionTelemetry)
 represent handled or unhandled exceptions that occurred during the execution
 of the monitored application.  This SDK is geared towards handling panics or
 unexpected results from important functions:
@@ -357,7 +357,7 @@ if err != nil {
 ```
 
 ### Availability
-[Availability telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights/#AvailabilityTelemetry)
+[Availability telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights/#AvailabilityTelemetry)
 represent the result of executing an availability test.  This is useful if
 you are writing availability monitors in Go.
 
@@ -382,7 +382,7 @@ client.Track(availability)
 ```
 
 ### Page Views
-[Page view telemetry items](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights/#PageViewTelemetry)
+[Page view telemetry items](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights/#PageViewTelemetry)
 represent generic actions on a page like a button click.  These are typically
 generated by the client side rather than the server side, but is available
 here nonetheless.
@@ -403,10 +403,10 @@ client.Track(pageview)
 Telemetry items all have a `Tags` property that contains information *about*
 the submitted telemetry, such as user, session, and device information.  The
 `Tags` property is an instance of the
-[contracts.ContextTags](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts/#ContextTags)
+[contracts.ContextTags](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights/contracts/#ContextTags)
 type, which is a `map[string]string` under the hood, but has helper methods
 to access the most commonly used data.  An instance of
-[TelemetryContext](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights/#TelemetryContext)
+[TelemetryContext](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights/#TelemetryContext)
 exists on the `TelemetryClient`, and also contains a `Tags` property.  These
 tags are applied to all telemetry sent through the client.  If a context tag
 is found on both the client's `TelemetryContext` and in the telemetry item's
@@ -418,8 +418,8 @@ A few examples for illustration:
 import (
 	"os"
 	
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights"
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 func main() {
@@ -465,7 +465,7 @@ func main() {
 ```
 
 ### Shutdown
-The Go SDK submits data asynchronously.  The [InMemoryChannel](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights/#InMemoryChannel)
+The Go SDK submits data asynchronously.  The [InMemoryChannel](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights/#InMemoryChannel)
 launches its own goroutine used to accept and send telemetry.  If you're not
 careful, this may result in lost telemetry when the service needs to shut
 down.  The channel has a few methods to deal with this case:
@@ -513,7 +513,7 @@ func main() {
 
 We recommend something similar to the above to minimize lost telemetry
 through shutdown.
-[The documentation](https://godoc.org/github.com/Microsoft/ApplicationInsights-Go/appinsights#TelemetryChannel)
+[The documentation](https://godoc.org/github.com/microsoft/ApplicationInsights-Go/appinsights#TelemetryChannel)
 explains in more detail what can lead to the cases above.
 
 ### Diagnostics
diff --git a/appinsights/client.go b/appinsights/client.go
index 77f9b69..d532e03 100644
--- a/appinsights/client.go
+++ b/appinsights/client.go
@@ -3,7 +3,7 @@ package appinsights
 import (
 	"time"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 // Application Insights telemetry client provides interface to track telemetry
diff --git a/appinsights/constants.go b/appinsights/constants.go
index f567514..060ed59 100644
--- a/appinsights/constants.go
+++ b/appinsights/constants.go
@@ -2,7 +2,7 @@ package appinsights
 
 // NOTE: This file was automatically generated.
 
-import "github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+import "github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 
 // Type of the metric data measurement.
 const (
diff --git a/appinsights/contracts/contexttagkeys.go b/appinsights/contracts/contexttagkeys.go
index 427f805..eaf57ab 100644
--- a/appinsights/contracts/contexttagkeys.go
+++ b/appinsights/contracts/contexttagkeys.go
@@ -99,7 +99,7 @@ const (
 	CloudRoleInstance string = "ai.cloud.roleInstance"
 
 	// SDK version. See
-	// https://github.com/Microsoft/ApplicationInsights-Home/blob/master/SDK-AUTHORING.md#sdk-version-specification
+	// https://github.com/microsoft/ApplicationInsights-Home/blob/master/SDK-AUTHORING.md#sdk-version-specification
 	// for information.
 	InternalSdkVersion string = "ai.internal.sdkVersion"
 
diff --git a/appinsights/contracts/contexttags.go b/appinsights/contracts/contexttags.go
index 6b97898..4263783 100644
--- a/appinsights/contracts/contexttags.go
+++ b/appinsights/contracts/contexttags.go
@@ -503,7 +503,7 @@ func (tags CloudContextTags) SetRoleInstance(value string) {
 }
 
 // SDK version. See
-// https://github.com/Microsoft/ApplicationInsights-Home/blob/master/SDK-AUTHORING.md#sdk-version-specification
+// https://github.com/microsoft/ApplicationInsights-Home/blob/master/SDK-AUTHORING.md#sdk-version-specification
 // for information.
 func (tags InternalContextTags) GetSdkVersion() string {
 	if result, ok := tags["ai.internal.sdkVersion"]; ok {
@@ -514,7 +514,7 @@ func (tags InternalContextTags) GetSdkVersion() string {
 }
 
 // SDK version. See
-// https://github.com/Microsoft/ApplicationInsights-Home/blob/master/SDK-AUTHORING.md#sdk-version-specification
+// https://github.com/microsoft/ApplicationInsights-Home/blob/master/SDK-AUTHORING.md#sdk-version-specification
 // for information.
 func (tags InternalContextTags) SetSdkVersion(value string) {
 	if value != "" {
diff --git a/appinsights/contracts/package.go b/appinsights/contracts/package.go
index 02d0edd..ac96d6d 100644
--- a/appinsights/contracts/package.go
+++ b/appinsights/contracts/package.go
@@ -1,4 +1,4 @@
 // Data contract definitions for telemetry submitted to Application Insights.
 // This is generated from the schemas found at
-// https://github.com/Microsoft/ApplicationInsights-Home/tree/master/EndpointSpecs/Schemas/Bond
+// https://github.com/microsoft/ApplicationInsights-Home/tree/master/EndpointSpecs/Schemas/Bond
 package contracts
diff --git a/appinsights/exception.go b/appinsights/exception.go
index 34295eb..c440797 100644
--- a/appinsights/exception.go
+++ b/appinsights/exception.go
@@ -6,7 +6,7 @@ import (
 	"runtime"
 	"strings"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 // Exception telemetry items represent a handled or unhandled exceptions that
diff --git a/appinsights/exception_test.go b/appinsights/exception_test.go
index 06a442c..c42b91d 100644
--- a/appinsights/exception_test.go
+++ b/appinsights/exception_test.go
@@ -5,7 +5,7 @@ import (
 	"strings"
 	"testing"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 type myStringer struct{}
diff --git a/appinsights/inmemorychannel.go b/appinsights/inmemorychannel.go
index 4eb57d2..a309bed 100644
--- a/appinsights/inmemorychannel.go
+++ b/appinsights/inmemorychannel.go
@@ -5,7 +5,7 @@ import (
 	"time"
 
 	"code.cloudfoundry.org/clock"
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 var (
diff --git a/appinsights/jsonserializer.go b/appinsights/jsonserializer.go
index 5ad97b9..4706cd7 100644
--- a/appinsights/jsonserializer.go
+++ b/appinsights/jsonserializer.go
@@ -4,7 +4,7 @@ import (
 	"bytes"
 	"encoding/json"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 type telemetryBufferItems []*contracts.Envelope
diff --git a/appinsights/telemetry.go b/appinsights/telemetry.go
index 03b961c..54b8878 100644
--- a/appinsights/telemetry.go
+++ b/appinsights/telemetry.go
@@ -7,7 +7,7 @@ import (
 	"strconv"
 	"time"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 // Common interface implemented by telemetry data contracts
diff --git a/appinsights/telemetry_test.go b/appinsights/telemetry_test.go
index 92cd9be..ba66508 100644
--- a/appinsights/telemetry_test.go
+++ b/appinsights/telemetry_test.go
@@ -6,7 +6,7 @@ import (
 	"testing"
 	"time"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 const float_precision = 1e-4
diff --git a/appinsights/telemetrychannel.go b/appinsights/telemetrychannel.go
index 4e0b41f..c539d4e 100644
--- a/appinsights/telemetrychannel.go
+++ b/appinsights/telemetrychannel.go
@@ -1,7 +1,7 @@
 package appinsights
 
 import (
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 	"time"
 )
 
diff --git a/appinsights/telemetrycontext.go b/appinsights/telemetrycontext.go
index 887894f..f54e36d 100644
--- a/appinsights/telemetrycontext.go
+++ b/appinsights/telemetrycontext.go
@@ -3,7 +3,7 @@ package appinsights
 import (
 	"strings"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 // Encapsulates contextual data common to all telemetry submitted through a
diff --git a/appinsights/telemetrycontext_test.go b/appinsights/telemetrycontext_test.go
index 9ed24fc..ada1a2e 100644
--- a/appinsights/telemetrycontext_test.go
+++ b/appinsights/telemetrycontext_test.go
@@ -5,7 +5,7 @@ import (
 	"testing"
 	"time"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 func TestDefaultTags(t *testing.T) {
diff --git a/appinsights/transmitter_test.go b/appinsights/transmitter_test.go
index 3919147..fffe7f9 100644
--- a/appinsights/transmitter_test.go
+++ b/appinsights/transmitter_test.go
@@ -11,7 +11,7 @@ import (
 	"testing"
 	"time"
 
-	"github.com/Microsoft/ApplicationInsights-Go/appinsights/contracts"
+	"github.com/microsoft/ApplicationInsights-Go/appinsights/contracts"
 )
 
 type testServer struct {
diff --git a/generateschema.ps1 b/generateschema.ps1
index 1263d95..0300a16 100644
--- a/generateschema.ps1
+++ b/generateschema.ps1
@@ -19,7 +19,7 @@ The full path to BondSchemaGenerator.exe
 
 The path to the directory that contains all of the input .bond files.
 
-.LINK https://github.com/Microsoft/ApplicationInsights-Home
+.LINK https://github.com/microsoft/ApplicationInsights-Home
 
 #>
 
@@ -75,7 +75,7 @@ try {
         # Check locally.
         if (-not (Test-Path .\ApplicationInsights-Home -PathType Container)) {
             # Clone into it!
-            git clone https://github.com/Microsoft/ApplicationInsights-Home.git
+            git clone https://github.com/microsoft/ApplicationInsights-Home.git
         }
     }