diff --git a/applicationinsights/channel/TelemetryChannel.py b/applicationinsights/channel/TelemetryChannel.py
index dfac90d..3d86b36 100644
--- a/applicationinsights/channel/TelemetryChannel.py
+++ b/applicationinsights/channel/TelemetryChannel.py
@@ -12,7 +12,7 @@ if sys.version_info >= (3, 0):
 
 # set up internal context
 internal_context = contracts.Internal()
-internal_context.sdk_version = platform_moniker + ':0.9.0'
+internal_context.sdk_version = platform_moniker + ':0.10.0'
 
 class TelemetryChannel(object):
     """The telemetry channel is responsible for constructing a :class:`contracts.Envelope` object from the passed in
diff --git a/doc/conf.py b/doc/conf.py
index 5e9a16c..8e53d92 100644
--- a/doc/conf.py
+++ b/doc/conf.py
@@ -59,9 +59,9 @@ copyright = '2014, Microsoft'
 # built documents.
 #
 # The short X.Y version.
-version = '0.9.0'
+version = '0.10.0'
 # The full version, including alpha/beta/rc tags.
-release = '0.9.0'
+release = '0.10.0'
 
 # The language for content autogenerated by Sphinx. Refer to documentation
 # for a list of supported languages.
diff --git a/setup.py b/setup.py
index 3c4390a..54f356c 100644
--- a/setup.py
+++ b/setup.py
@@ -14,7 +14,7 @@ setup(
     # Versions should comply with PEP440.  For a discussion on single-sourcing
     # the version across setup.py and the project code, see
     # http://packaging.python.org/en/latest/tutorial.html#version
-    version='0.9.0',
+    version='0.10.0',
 
     description='This project extends the Application Insights API surface to support Python.',
     long_description=long_description,