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# Common Data Model (CDM) Schema
The Common Data Model is a definition of standard entities that represent commonly used concepts and activities across business and productivity applications, and is being extended to observational and analytical data as well. CDM provides well-defined, modular, and extensible business entities such as Account, Business Unit, Case, Contact, Lead, Opportunity, and Product, as well as interactions with vendors, workers, and customers, such as activities and service level agreements. Anyone can build on and extend CDM definitions to capture additional business-specific ideas.
The Common Data Model is a declarative specification, and a definition of standard entities that represent commonly used concepts and activities across business and productivity applications, and is being extended to observational and analytical data as well. CDM provides well-defined, modular, and extensible business entities such as Account, Business Unit, Case, Contact, Lead, Opportunity, and Product, as well as interactions with vendors, workers, and customers, such as activities and service level agreements. Anyone can build on and extend CDM definitions to capture additional business-specific ideas.
# Introduction