diff --git a/drivers/nvme/target/configfs.c b/drivers/nvme/target/configfs.c
index 74b2b61c773b..37e1d7784e17 100644
--- a/drivers/nvme/target/configfs.c
+++ b/drivers/nvme/target/configfs.c
@@ -1136,6 +1136,7 @@ static ssize_t nvmet_subsys_attr_model_store(struct config_item *item,
 	up_write(&nvmet_config_sem);
 
 	kfree_rcu(new_model, rcuhead);
+	kfree(new_model_number);
 
 	return count;
 }