diff --git a/drivers/i2c/busses/i2c-sirf.c b/drivers/i2c/busses/i2c-sirf.c
index 3b5fd3854522..30ae3780b7bf 100644
--- a/drivers/i2c/busses/i2c-sirf.c
+++ b/drivers/i2c/busses/i2c-sirf.c
@@ -194,6 +194,10 @@ static void i2c_sirfsoc_set_address(struct sirfsoc_i2c *siic,
 	if (msg->flags & I2C_M_RD)
 		addr |= 1;
 
+	/* Reverse direction bit */
+	if (msg->flags & I2C_M_REV_DIR_ADDR)
+		addr ^= 1;
+
 	writel(addr, siic->base + SIRFSOC_I2C_CMD(siic->cmd_ptr++));
 }