diff --git a/drivers/nvme/host/core.c b/drivers/nvme/host/core.c
index f81fde164d37..8485be6bb895 100644
--- a/drivers/nvme/host/core.c
+++ b/drivers/nvme/host/core.c
@@ -2173,14 +2173,16 @@ static void nvme_init_subnqn(struct nvme_subsystem *subsys, struct nvme_ctrl *ct
 	size_t nqnlen;
 	int off;
 
-	nqnlen = strnlen(id->subnqn, NVMF_NQN_SIZE);
-	if (nqnlen > 0 && nqnlen < NVMF_NQN_SIZE) {
-		strlcpy(subsys->subnqn, id->subnqn, NVMF_NQN_SIZE);
-		return;
-	}
+	if(!(ctrl->quirks & NVME_QUIRK_IGNORE_DEV_SUBNQN)) {
+		nqnlen = strnlen(id->subnqn, NVMF_NQN_SIZE);
+		if (nqnlen > 0 && nqnlen < NVMF_NQN_SIZE) {
+			strlcpy(subsys->subnqn, id->subnqn, NVMF_NQN_SIZE);
+			return;
+		}
 
-	if (ctrl->vs >= NVME_VS(1, 2, 1))
-		dev_warn(ctrl->device, "missing or invalid SUBNQN field.\n");
+		if (ctrl->vs >= NVME_VS(1, 2, 1))
+			dev_warn(ctrl->device, "missing or invalid SUBNQN field.\n");
+	}
 
 	/* Generate a "fake" NQN per Figure 254 in NVMe 1.3 + ECN 001 */
 	off = snprintf(subsys->subnqn, NVMF_NQN_SIZE,
diff --git a/drivers/nvme/host/nvme.h b/drivers/nvme/host/nvme.h
index 2b36ac922596..ab961bdeea89 100644
--- a/drivers/nvme/host/nvme.h
+++ b/drivers/nvme/host/nvme.h
@@ -90,6 +90,11 @@ enum nvme_quirks {
 	 * Set MEDIUM priority on SQ creation
 	 */
 	NVME_QUIRK_MEDIUM_PRIO_SQ		= (1 << 7),
+
+	/*
+	 * Ignore device provided subnqn.
+	 */
+	NVME_QUIRK_IGNORE_DEV_SUBNQN		= (1 << 8),
 };
 
 /*
diff --git a/drivers/nvme/host/pci.c b/drivers/nvme/host/pci.c
index 3f53a2c3042d..fc9d17c317b8 100644
--- a/drivers/nvme/host/pci.c
+++ b/drivers/nvme/host/pci.c
@@ -2971,6 +2971,8 @@ static const struct pci_device_id nvme_id_table[] = {
 	{ PCI_VDEVICE(INTEL, 0xf1a5),	/* Intel 600P/P3100 */
 		.driver_data = NVME_QUIRK_NO_DEEPEST_PS |
 				NVME_QUIRK_MEDIUM_PRIO_SQ },
+	{ PCI_VDEVICE(INTEL, 0xf1a6),	/* Intel 760p/Pro 7600p */
+		.driver_data = NVME_QUIRK_IGNORE_DEV_SUBNQN, },
 	{ PCI_VDEVICE(INTEL, 0x5845),	/* Qemu emulated controller */
 		.driver_data = NVME_QUIRK_IDENTIFY_CNS, },
 	{ PCI_DEVICE(0x1bb1, 0x0100),   /* Seagate Nytro Flash Storage */