diff --git a/sound/soc/sof/intel/hda-loader.c b/sound/soc/sof/intel/hda-loader.c
index dfbfc89ffe70..2707a16c6a4d 100644
--- a/sound/soc/sof/intel/hda-loader.c
+++ b/sound/soc/sof/intel/hda-loader.c
@@ -82,7 +82,7 @@ error:
  * status on core 1, so power up core 1 also momentarily, keep it in
  * reset/stall and then turn it off
  */
-static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag, int iteration)
+static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag)
 {
 	struct sof_intel_hda_dev *hda = sdev->pdata->hw_pdata;
 	const struct sof_intel_dsp_desc *chip = hda->desc;
@@ -93,7 +93,7 @@ static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag, int iteration)
 	/* step 1: power up corex */
 	ret = hda_dsp_core_power_up(sdev, chip->host_managed_cores_mask);
 	if (ret < 0) {
-		if (iteration == HDA_FW_BOOT_ATTEMPTS)
+		if (hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS)
 			dev_err(sdev->dev, "error: dsp core 0/1 power up failed\n");
 		goto err;
 	}
@@ -116,7 +116,7 @@ static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag, int iteration)
 	/* step 3: unset core 0 reset state & unstall/run core 0 */
 	ret = hda_dsp_core_run(sdev, BIT(0));
 	if (ret < 0) {
-		if (iteration == HDA_FW_BOOT_ATTEMPTS)
+		if (hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS)
 			dev_err(sdev->dev,
 				"error: dsp core start failed %d\n", ret);
 		ret = -EIO;
@@ -132,7 +132,7 @@ static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag, int iteration)
 					    HDA_DSP_INIT_TIMEOUT_US);
 
 	if (ret < 0) {
-		if (iteration == HDA_FW_BOOT_ATTEMPTS)
+		if (hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS)
 			dev_err(sdev->dev,
 				"error: %s: timeout for HIPCIE done\n",
 				__func__);
@@ -148,7 +148,7 @@ static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag, int iteration)
 	/* step 5: power down corex */
 	ret = hda_dsp_core_power_down(sdev, chip->host_managed_cores_mask & ~(BIT(0)));
 	if (ret < 0) {
-		if (iteration == HDA_FW_BOOT_ATTEMPTS)
+		if (hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS)
 			dev_err(sdev->dev,
 				"error: dsp core x power down failed\n");
 		goto err;
@@ -168,7 +168,7 @@ static int cl_dsp_init(struct snd_sof_dev *sdev, int stream_tag, int iteration)
 	if (!ret)
 		return 0;
 
-	if (iteration == HDA_FW_BOOT_ATTEMPTS)
+	if (hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS)
 		dev_err(sdev->dev,
 			"error: %s: timeout HDA_DSP_SRAM_REG_ROM_STATUS read\n",
 			__func__);
@@ -328,6 +328,7 @@ int hda_dsp_cl_boot_firmware_iccmax(struct snd_sof_dev *sdev)
 
 int hda_dsp_cl_boot_firmware(struct snd_sof_dev *sdev)
 {
+	struct sof_intel_hda_dev *hda = sdev->pdata->hw_pdata;
 	struct snd_sof_pdata *plat_data = sdev->pdata;
 	const struct sof_dev_desc *desc = plat_data->desc;
 	const struct sof_intel_dsp_desc *chip_info;
@@ -364,7 +365,8 @@ int hda_dsp_cl_boot_firmware(struct snd_sof_dev *sdev)
 		dev_dbg(sdev->dev,
 			"Attempting iteration %d of Core En/ROM load...\n", i);
 
-		ret = cl_dsp_init(sdev, stream->hstream.stream_tag, i + 1);
+		hda->boot_iteration = i + 1;
+		ret = cl_dsp_init(sdev, stream->hstream.stream_tag);
 
 		/* don't retry anymore if successful */
 		if (!ret)
diff --git a/sound/soc/sof/intel/hda.c b/sound/soc/sof/intel/hda.c
index 882527119c70..bb4128a72a42 100644
--- a/sound/soc/sof/intel/hda.c
+++ b/sound/soc/sof/intel/hda.c
@@ -418,6 +418,7 @@ void hda_dsp_dump_skl(struct snd_sof_dev *sdev, u32 flags)
 /* dump the first 8 dwords representing the extended ROM status */
 static void hda_dsp_dump_ext_rom_status(struct snd_sof_dev *sdev)
 {
+	struct sof_intel_hda_dev *hda = sdev->pdata->hw_pdata;
 	char msg[128];
 	int len = 0;
 	u32 value;
@@ -428,11 +429,14 @@ static void hda_dsp_dump_ext_rom_status(struct snd_sof_dev *sdev)
 		len += snprintf(msg + len, sizeof(msg) - len, " 0x%x", value);
 	}
 
-	dev_err(sdev->dev, "error: extended rom status:%s", msg);
+	sof_dev_dbg_or_err(sdev->dev, hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS,
+			   "extended rom status: %s", msg);
+
 }
 
 void hda_dsp_dump(struct snd_sof_dev *sdev, u32 flags)
 {
+	struct sof_intel_hda_dev *hda = sdev->pdata->hw_pdata;
 	struct sof_ipc_dsp_oops_xtensa xoops;
 	struct sof_ipc_panic_info panic_info;
 	u32 stack[HDA_DSP_STACK_DUMP_SIZE];
@@ -452,8 +456,10 @@ void hda_dsp_dump(struct snd_sof_dev *sdev, u32 flags)
 		snd_sof_get_status(sdev, status, panic, &xoops, &panic_info,
 				   stack, HDA_DSP_STACK_DUMP_SIZE);
 	} else {
-		dev_err(sdev->dev, "error: status = 0x%8.8x panic = 0x%8.8x\n",
-			status, panic);
+		sof_dev_dbg_or_err(sdev->dev, hda->boot_iteration == HDA_FW_BOOT_ATTEMPTS,
+				   "status = 0x%8.8x panic = 0x%8.8x\n",
+				   status, panic);
+
 		hda_dsp_dump_ext_rom_status(sdev);
 		hda_dsp_get_status(sdev);
 	}
diff --git a/sound/soc/sof/intel/hda.h b/sound/soc/sof/intel/hda.h
index f0f8f95c082b..badb308aed81 100644
--- a/sound/soc/sof/intel/hda.h
+++ b/sound/soc/sof/intel/hda.h
@@ -274,6 +274,7 @@
 #define BXT_D0I3_DELAY 5000
 
 #define FW_CL_STREAM_NUMBER		0x1
+#define HDA_FW_BOOT_ATTEMPTS	3
 
 /* ADSPCS - Audio DSP Control & Status */
 
@@ -416,6 +417,7 @@ enum sof_hda_D0_substate {
 
 /* represents DSP HDA controller frontend - i.e. host facing control */
 struct sof_intel_hda_dev {
+	int boot_iteration;
 
 	struct hda_bus hbus;
 
diff --git a/sound/soc/sof/sof-priv.h b/sound/soc/sof/sof-priv.h
index 1c51d99f0459..0aed2a7ab858 100644
--- a/sound/soc/sof/sof-priv.h
+++ b/sound/soc/sof/sof-priv.h
@@ -578,4 +578,12 @@ int intel_pcm_close(struct snd_sof_dev *sdev,
 
 int sof_machine_check(struct snd_sof_dev *sdev);
 
+#define sof_dev_dbg_or_err(dev, is_err, fmt, ...)			\
+	do {								\
+		if (is_err)						\
+			dev_err(dev, "error: " fmt, __VA_ARGS__);	\
+		else							\
+			dev_dbg(dev, fmt, __VA_ARGS__);			\
+	} while (0)
+
 #endif