diff --git a/drivers/video/fbdev/hyperv_fb.c b/drivers/video/fbdev/hyperv_fb.c
index c8b0ae676809..68adbf8d517a 100644
--- a/drivers/video/fbdev/hyperv_fb.c
+++ b/drivers/video/fbdev/hyperv_fb.c
@@ -308,7 +308,7 @@ static inline int synthvid_send(struct hv_device *hdev,
 			       VM_PKT_DATA_INBAND, 0);
 
 	if (ret)
-		pr_err("Unable to send packet via vmbus\n");
+		pr_err_ratelimited("Unable to send packet via vmbus; error %d\n", ret);
 
 	return ret;
 }