diff --git a/Makefile b/Makefile
index 444ac3c6a6..71a3f32ec6 100644
--- a/Makefile
+++ b/Makefile
@@ -34,7 +34,7 @@ docs-shell: docs-build
 	$(DOCKER_RUN_DOCS) -p $(if $(DOCSPORT),$(DOCSPORT):)8000 "$(DOCKER_DOCS_IMAGE)" bash
 
 docs-release: docs-build
-	$(DOCKER_RUN_DOCS) "$(DOCKER_DOCS_IMAGE)" ./release.sh
+	$(DOCKER_RUN_DOCS) -e BUILD_ROOT "$(DOCKER_DOCS_IMAGE)" ./release.sh
 
 test: build
 	$(DOCKER_RUN_DOCKER) hack/make.sh binary cross test-unit test-integration test-integration-cli
diff --git a/docs/Dockerfile b/docs/Dockerfile
index e1f6c5b548..345de92bd0 100644
--- a/docs/Dockerfile
+++ b/docs/Dockerfile
@@ -35,10 +35,12 @@ RUN	VERSION=$(cat /docs/VERSION)								&&\
 	GIT_BRANCH=$(cat /docs/GIT_BRANCH)							&&\
 	GITCOMMIT=$(cat /docs/GITCOMMIT)							&&\
 	AWS_S3_BUCKET=$(cat /docs/AWS_S3_BUCKET)						&&\
+	BUILD_DATE=$(date)									&&\
 	sed -i "s/\$VERSION/$VERSION/g" /docs/theme/mkdocs/base.html				&&\
 	sed -i "s/\$MAJOR_MINOR/v$MAJOR_MINOR/g" /docs/theme/mkdocs/base.html			&&\
 	sed -i "s/\$GITCOMMIT/$GITCOMMIT/g" /docs/theme/mkdocs/base.html			&&\
 	sed -i "s/\$GIT_BRANCH/$GIT_BRANCH/g" /docs/theme/mkdocs/base.html			&&\
+	sed -i "s/\$BUILD_DATE/$BUILD_DATE/g" /docs/theme/mkdocs/base.html				&&\
 	sed -i "s/\$AWS_S3_BUCKET/$AWS_S3_BUCKET/g" /docs/theme/mkdocs/base.html
 
 # note, EXPOSE is only last because of https://github.com/dotcloud/docker/issues/3525
diff --git a/docs/release.sh b/docs/release.sh
index de54eb3f5f..ba309aaea9 100755
--- a/docs/release.sh
+++ b/docs/release.sh
@@ -106,10 +106,16 @@ upload_current_documentation() {
 }
 
 setup_s3
-build_current_documentation
-upload_current_documentation
+
+# Default to only building the version specific docs so we don't clober the latest by accident with old versions
+if [ "$BUILD_ROOT" == "yes" ]; then
+	echo "Building root documentation"
+	build_current_documentation
+	upload_current_documentation
+fi
 
 #build again with /v1.0/ prefix
 sed -i "s/^site_url:.*/site_url: \/$MAJOR_MINOR\//" mkdocs.yml
+echo "Building the /$MAJOR_MINOR/ documentation"
 build_current_documentation
 upload_current_documentation "/$MAJOR_MINOR/"
diff --git a/docs/theme/mkdocs/base.html b/docs/theme/mkdocs/base.html
index 6505e26fcd..2b2b9bcbcf 100644
--- a/docs/theme/mkdocs/base.html
+++ b/docs/theme/mkdocs/base.html
@@ -4,10 +4,11 @@
   <meta charset="utf-8">
   <meta http-equiv="X-UA-Compatible" content="IE=edge">
   <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=no">
-  {% set docker_version = "$VERSION" %}{% set major_minor = "$MAJOR_MINOR" %}{% set docker_commit = "$GITCOMMIT" %}{% set docker_branch = "$GIT_BRANCH" %}{% set aws_bucket = "$AWS_S3_BUCKET" %}
+  {% set docker_version = "$VERSION" %}{% set major_minor = "$MAJOR_MINOR" %}{% set docker_commit = "$GITCOMMIT" %}{% set docker_branch = "$GIT_BRANCH" %}{% set aws_bucket = "$AWS_S3_BUCKET" %}{% set build_date = "$BUILD_DATE" %}
   <meta name="docker_version" content="{{ docker_version }}">
   <meta name="docker_git_branch" content="{{ docker_branch }}">
   <meta name="docker_git_commit" content="{{ docker_commit }}">
+  <meta name="docker_build_date" content="{{ build_date }}">
 
   {% if meta.page_description %}<meta name="description" content="{{ meta.page_description[0] }}">{% endif %}
   {% if meta.page_keywords %}<meta name="keywords" content="{{ meta.page_keywords[0] }}">{% endif %}
diff --git a/hack/RELEASE-CHECKLIST.md b/hack/RELEASE-CHECKLIST.md
index 2209baa745..ccdcaee020 100644
--- a/hack/RELEASE-CHECKLIST.md
+++ b/hack/RELEASE-CHECKLIST.md
@@ -146,7 +146,7 @@ To make a shared test at http://beta-docs.docker.io:
 (You will need the `awsconfig` file added to the `docs/` dir)
 
 ```bash
-make AWS_S3_BUCKET=beta-docs.docker.io docs-release
+make AWS_S3_BUCKET=beta-docs.docker.io BUILD_ROOT=yes docs-release
 ```
 
 ### 5. Commit and create a pull request to the "release" branch
@@ -267,7 +267,7 @@ git checkout -b docs release || git checkout docs
 git fetch
 git reset --hard origin/release
 git push -f origin docs
-make AWS_S3_BUCKET=docs.docker.com docs-release
+make AWS_S3_BUCKET=docs.docker.com BUILD_ROOT=yes docs-release
 ```
 
 The docs will appear on http://docs.docker.com/ (though there may be cached