update readme: added link to a case study

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@ -25,7 +25,7 @@ DoWhy | An end-to-end library for causal inference
.. |Binder| image:: https://mybinder.org/badge_logo.svg
.. _Binder: https://mybinder.org/v2/gh/microsoft/dowhy/master?filepath=docs%2Fsource%2F
**Case Studies using DoWhy**: `Hotel booking cancellations <https://towardsdatascience.com/beyond-predictive-models-the-causal-story-behind-hotel-booking-cancellations-d29e8558cbaf>`_ | `Effect of customer loyalty programs <https://github.com/microsoft/dowhy/blob/master/docs/source/example_notebooks/dowhy_example_effect_of_memberrewards_program.ipynb>`_ | `Optimizing article headlines <https://medium.com/@akelleh/introducing-the-do-sampler-for-causal-inference-a3296ea9e78d>`_ | `Effect of home visits on infant health (IHDP) <https://towardsdatascience.com/implementing-causal-inference-a-key-step-towards-agi-de2cde8ea599>`_
**Case Studies using DoWhy**: `Hotel booking cancellations <https://towardsdatascience.com/beyond-predictive-models-the-causal-story-behind-hotel-booking-cancellations-d29e8558cbaf>`_ | `Effect of customer loyalty programs <https://github.com/microsoft/dowhy/blob/master/docs/source/example_notebooks/dowhy_example_effect_of_memberrewards_program.ipynb>`_ | `Optimizing article headlines <https://medium.com/@akelleh/introducing-the-do-sampler-for-causal-inference-a3296ea9e78d>`_ | `Effect of home visits on infant health (IHDP) <https://towardsdatascience.com/implementing-causal-inference-a-key-step-towards-agi-de2cde8ea599>`_ | `Causes of customer churn/attrition <https://medium.com/geekculture/a-quickstart-for-causal-analysis-decision-making-with-dowhy-2ce2d4d1efa9>`_
.. image:: https://raw.githubusercontent.com/microsoft/dowhy/master/docs/images/dowhy-schematic.png