diff --git a/.travis.yml b/.travis.yml
index 1e1b4bb720..61bfd20229 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -81,3 +81,9 @@ jobs:
     - stage:
       <<: *tox
       env: TOXENV=dennis-lint
+    - stage: Storybook deployment
+      if: branch = master
+      language: node_js
+      node_js: '8'
+      script: echo "Deploying to GitHub Pages..."
+      after_success: yarn storybook-deploy --ci > /dev/null 2>&1
diff --git a/package.json b/package.json
index 6fe70bc9dc..ad05c135b6 100644
--- a/package.json
+++ b/package.json
@@ -352,6 +352,9 @@
     "webpack-hot-middleware": "^2.18.0",
     "webpack-subresource-integrity": "^1.0.0-rc.1"
   },
+  "storybook-deployer": {
+    "commitMessage": "[skip ci] Deploy Storybook to Github Pages"
+  },
   "bundlesize": [
     {
       "path": "./dist/@(amo|disco)-!(i18n-)*.js",