diff --git a/src/amo/constants.js b/src/amo/constants.js
index 3534b3dd09..e564183904 100644
--- a/src/amo/constants.js
+++ b/src/amo/constants.js
@@ -327,9 +327,10 @@ export const RECOMMENDED = 'recommended';
 export const SPOTLIGHT = 'spotlight';
 export const STRATEGIC = 'strategic';
 
+// This array is sorted by "importance".
 export const ALL_PROMOTED_CATEGORIES = [
-  LINE,
   RECOMMENDED,
+  LINE,
   SPOTLIGHT,
   STRATEGIC,
 ];
diff --git a/src/amo/reducers/addons.js b/src/amo/reducers/addons.js
index 805b0b5def..ab182ebbce 100644
--- a/src/amo/reducers/addons.js
+++ b/src/amo/reducers/addons.js
@@ -11,6 +11,7 @@ import type {
   UpdateRatingCountsAction,
 } from 'amo/actions/reviews';
 import {
+  makeInternalPromoted,
   selectLocalizedContent,
   selectCategoryObject,
 } from 'amo/reducers/utils';
@@ -236,7 +237,7 @@ export function createInternalAddon(
     previews: apiAddon.previews
       ? createInternalPreviews(apiAddon.previews, lang)
       : undefined,
-    promoted: apiAddon.promoted,
+    promoted: makeInternalPromoted(apiAddon.promoted),
     ratings: apiAddon.ratings,
     requires_payment: apiAddon.requires_payment,
     review_url: apiAddon.review_url,
diff --git a/src/amo/reducers/autocomplete.js b/src/amo/reducers/autocomplete.js
index 20b9dd9767..b119ec2dd0 100644
--- a/src/amo/reducers/autocomplete.js
+++ b/src/amo/reducers/autocomplete.js
@@ -3,7 +3,10 @@ import invariant from 'invariant';
 
 import { getAddonIconUrl } from 'amo/imageUtils';
 import { SET_LANG } from 'amo/reducers/api';
-import { selectLocalizedContent } from 'amo/reducers/utils';
+import {
+  makeInternalPromoted,
+  selectLocalizedContent,
+} from 'amo/reducers/utils';
 import type { PromotedType } from 'amo/types/addons';
 import type { LocalizedString } from 'amo/types/api';
 
@@ -18,7 +21,7 @@ export type ExternalSuggestion = {|
   icon_url: string,
   id: number,
   name: LocalizedString,
-  promoted: PromotedType | null,
+  promoted: Array<PromotedType> | PromotedType | null,
   type: string,
   url: string,
 |};
@@ -27,7 +30,7 @@ export type SuggestionType = {|
   addonId: number,
   iconUrl: string,
   name: string,
-  promoted: PromotedType | null,
+  promoted: Array<PromotedType>,
   type: string,
   url: string,
 |};
@@ -108,7 +111,7 @@ export const createInternalSuggestion = (
     addonId: externalSuggestion.id,
     iconUrl: getAddonIconUrl(externalSuggestion),
     name: selectLocalizedContent(externalSuggestion.name, lang),
-    promoted: externalSuggestion.promoted,
+    promoted: makeInternalPromoted(externalSuggestion.promoted),
     type: externalSuggestion.type,
     url: externalSuggestion.url,
   };
diff --git a/src/amo/reducers/utils.js b/src/amo/reducers/utils.js
index 11d3035dbd..ed2c93537d 100644
--- a/src/amo/reducers/utils.js
+++ b/src/amo/reducers/utils.js
@@ -3,7 +3,7 @@ import invariant from 'invariant';
 import type { LocalizedString } from 'amo/types/api';
 
 import type { CategoryEntry } from './categories';
-import type { ExternalAddonType } from '../types/addons';
+import type { ExternalAddonType, PromotedType } from '../types/addons';
 
 export const selectLocalizedContent = (
   field: LocalizedString,
@@ -26,3 +26,12 @@ export const selectCategoryObject = (
 ): CategoryEntry => {
   return apiAddon.categories;
 };
+
+export const makeInternalPromoted = (
+  promoted: Array<PromotedType> | PromotedType | null,
+): Array<PromotedType> => {
+  if (!promoted) {
+    return [];
+  }
+  return Array.isArray(promoted) ? promoted : [promoted];
+};
diff --git a/src/amo/types/addons.js b/src/amo/types/addons.js
index 11f80a972a..d38a077a83 100644
--- a/src/amo/types/addons.js
+++ b/src/amo/types/addons.js
@@ -133,7 +133,7 @@ export type ExternalAddonType = {|
   locale_disambiguation?: string,
   name: LocalizedString,
   previews?: Array<ExternalPreviewType>,
-  promoted: PromotedType | null,
+  promoted: Array<PromotedType> | PromotedType | null,
   ratings: {|
     average: number,
     bayesian_average: number,
@@ -174,6 +174,8 @@ export type AddonType = {|
   summary: string | null,
   support_email: string | null,
   support_url: UrlWithOutgoing | null,
+  // normalized promoted categories,
+  promoted: Array<PromotedType>,
   // Here are some custom properties for our internal representation.
   currentVersionId: VersionIdType | null,
   isMozillaSignedExtension: boolean,
diff --git a/src/amo/utils/addons.js b/src/amo/utils/addons.js
index 74ca855288..f91368f0fe 100644
--- a/src/amo/utils/addons.js
+++ b/src/amo/utils/addons.js
@@ -10,6 +10,7 @@ import {
   FATAL_INSTALL_ERROR,
   FATAL_UNINSTALL_ERROR,
   INSTALL_FAILED,
+  ALL_PROMOTED_CATEGORIES,
 } from 'amo/constants';
 import log from 'amo/logger';
 import { getPreviewImage } from 'amo/imageUtils';
@@ -121,15 +122,25 @@ export const getPromotedCategory = ({
   clientApp: string,
   forBadging?: boolean,
 |}): PromotedCategoryType | null => {
-  let category = null;
-  if (addon && addon.promoted && addon.promoted.apps.includes(clientApp)) {
-    category = addon.promoted.category;
+  if (!addon?.promoted) {
+    return null;
   }
 
-  // Special logic if we're using the category for badging.
-  if (forBadging && !BADGE_CATEGORIES.includes(category)) {
-    category = null;
-  }
+  const categories: Array<PromotedCategoryType> = addon.promoted
+    .filter((promoted) => {
+      if (!promoted.apps.includes(clientApp)) {
+        return false;
+      }
+      // Special logic if we're using the category for badging.
+      // We shouldn't add badges that are in BADGE_CATEGORIES.
+      return forBadging ? BADGE_CATEGORIES.includes(promoted.category) : true;
+    })
+    .map((promoted) => promoted.category)
+    .sort(
+      (a, b) =>
+        ALL_PROMOTED_CATEGORIES.indexOf(a) - ALL_PROMOTED_CATEGORIES.indexOf(b),
+    );
 
-  return category;
+  // Return only the 'most important' badge.
+  return categories.shift() || null;
 };
diff --git a/tests/unit/amo/pages/TestAddon.js b/tests/unit/amo/pages/TestAddon.js
index 0769d4037d..e5039b5e91 100644
--- a/tests/unit/amo/pages/TestAddon.js
+++ b/tests/unit/amo/pages/TestAddon.js
@@ -27,6 +27,9 @@ import {
   INCOMPATIBLE_UNSUPPORTED_PLATFORM,
   INSTALLING,
   RECOMMENDED,
+  LINE,
+  SPOTLIGHT,
+  STRATEGIC,
   REVIEWER_TOOLS_VIEW,
   SET_VIEW_CONTEXT,
   STATIC_THEMES_REVIEW,
@@ -2965,6 +2968,18 @@ describe(__filename, () => {
       },
     );
 
+    it('does not render the strategic or spotlight badges and correctly renders only the most important badge (RECOMMENDED)', () => {
+      const categories = [LINE, RECOMMENDED, STRATEGIC, SPOTLIGHT];
+      addon.promoted = categories.map((category) => ({
+        category,
+        apps: [clientApp],
+      }));
+      renderWithAddon();
+      const badges = screen.getAllByClassName('PromotedBadge');
+      expect(badges).toHaveLength(1);
+      expect(badges[0]).toHaveClass(`PromotedBadge--recommended`);
+    });
+
     // See https://github.com/mozilla/addons-frontend/issues/8285.
     it('does not pass an alt property to IconPromotedBadge', () => {
       renderWithPromotedCategory();
diff --git a/tests/unit/amo/reducers/test_autocomplete.js b/tests/unit/amo/reducers/test_autocomplete.js
index 237ac924fc..a9ca33f431 100644
--- a/tests/unit/amo/reducers/test_autocomplete.js
+++ b/tests/unit/amo/reducers/test_autocomplete.js
@@ -87,7 +87,7 @@ describe(__filename, () => {
           addonId: result.id,
           iconUrl: result.icon_url,
           name,
-          promoted,
+          promoted: [promoted],
           url: result.url,
         },
       ]);
diff --git a/tests/unit/amo/reducers/test_utils.js b/tests/unit/amo/reducers/test_utils.js
index a1a29b68aa..531f3f1a51 100644
--- a/tests/unit/amo/reducers/test_utils.js
+++ b/tests/unit/amo/reducers/test_utils.js
@@ -1,4 +1,8 @@
-import { selectLocalizedContent } from 'amo/reducers/utils';
+import {
+  selectLocalizedContent,
+  makeInternalPromoted,
+} from 'amo/reducers/utils';
+import { CLIENT_APP_FIREFOX, RECOMMENDED } from 'amo/constants';
 
 describe(__filename, () => {
   describe('selectLocalizedContent', () => {
@@ -33,4 +37,24 @@ describe(__filename, () => {
       ).toEqual(expected);
     });
   });
+
+  describe('makeInternalPromoted', () => {
+    it('returns the empty list if promoted is null', () => {
+      expect(makeInternalPromoted(null)).toEqual([]);
+    });
+
+    it('returns the empty list if promoted is empty', () => {
+      expect(makeInternalPromoted([])).toEqual([]);
+    });
+
+    it('returns promoted if promoted is a list', () => {
+      const promoted = [{ category: RECOMMENDED, apps: [CLIENT_APP_FIREFOX] }];
+      expect(makeInternalPromoted(promoted)).toEqual(promoted);
+    });
+
+    it('returns promoted in a list if promoted is an object', () => {
+      const promoted = { category: RECOMMENDED, apps: [CLIENT_APP_FIREFOX] };
+      expect(makeInternalPromoted(promoted)).toEqual([promoted]);
+    });
+  });
 });
diff --git a/tests/unit/amo/utils/test_addons.js b/tests/unit/amo/utils/test_addons.js
index d5ed0cef99..c74341c4c5 100644
--- a/tests/unit/amo/utils/test_addons.js
+++ b/tests/unit/amo/utils/test_addons.js
@@ -249,6 +249,88 @@ describe(__filename, () => {
       ).toEqual(category);
     });
 
+    it('returns only the most important category if the addon is promoted in multiple categories for the specified app', () => {
+      const categories = [SPOTLIGHT, STRATEGIC, RECOMMENDED];
+      const promoted = categories.map((category) => ({
+        category,
+        apps: [CLIENT_APP_ANDROID],
+      }));
+
+      const addon = createInternalAddonWithLang({
+        ...fakeAddon,
+        promoted,
+      });
+      const suggestion = createInternalSuggestionWithLang(
+        createFakeAutocompleteResult({
+          promoted,
+        }),
+      );
+
+      expect(
+        getPromotedCategory({
+          addon,
+          clientApp: CLIENT_APP_ANDROID,
+        }),
+      ).toEqual(RECOMMENDED);
+      expect(
+        getPromotedCategory({
+          addon: suggestion,
+          clientApp: CLIENT_APP_ANDROID,
+        }),
+      ).toEqual(RECOMMENDED);
+    });
+
+    it('returns null if the addon is promoted in multiple categories, but not for the specified app', () => {
+      const categories = [RECOMMENDED, SPOTLIGHT, STRATEGIC];
+      const promoted = categories.map((category) => ({
+        category,
+        apps: [CLIENT_APP_FIREFOX],
+      }));
+
+      const addon = createInternalAddonWithLang({
+        ...fakeAddon,
+        promoted,
+      });
+      const suggestion = createInternalSuggestionWithLang(
+        createFakeAutocompleteResult({
+          promoted,
+        }),
+      );
+
+      expect(
+        getPromotedCategory({
+          addon,
+          clientApp: CLIENT_APP_ANDROID,
+        }),
+      ).toEqual(null);
+      expect(
+        getPromotedCategory({
+          addon: suggestion,
+          clientApp: CLIENT_APP_ANDROID,
+        }),
+      ).toEqual(null);
+    });
+
+    it('returns null if the addon is not promoted via empty list', () => {
+      const addon = createInternalAddonWithLang({
+        ...fakeAddon,
+        promoted: [],
+      });
+      const suggestion = createInternalSuggestionWithLang(
+        createFakeAutocompleteResult({ promoted: [] }),
+      );
+
+      expect(
+        getPromotedCategory({ addon, clientApp: CLIENT_APP_ANDROID }),
+      ).toEqual(null);
+      expect(
+        getPromotedCategory({
+          addon: suggestion,
+          clientApp: CLIENT_APP_ANDROID,
+        }),
+      ).toEqual(null);
+    });
+
     describe('forBadging === true', () => {
       it.each([SPOTLIGHT, STRATEGIC])(
         'returns null if the category is not one for badges, category: %s',