diff --git a/docs/topics/api/hero.rst b/docs/topics/api/hero.rst
index 56ca32fdf1..6f7c24d3a0 100644
--- a/docs/topics/api/hero.rst
+++ b/docs/topics/api/hero.rst
@@ -44,7 +44,6 @@ small number of shelves this endpoint is not paginated.
     :>json string results[].gradient.start: The starting color for gradient - typically top or left.
     :>json string results[].gradient.end: The ending color for gradient - typically bottom or right.
     :>json string results[].featured_image: The image used to illustrate the item.
-    :>json string results[].heading: The heading for this item. May contain some HTML tags.
     :>json string|null results[].description: The description for this item, if any. May contain some HTML tags.
     :>json object results[].addon: The :ref:`add-on <addon-detail-object>` for this item if the addon is hosted on AMO. Either this field or ``external`` will be present.  Only a subset of fields are present: ``id``, ``authors``, ``average_daily_users``, ``current_version`` (with only the ``id``, ``compatibility``, ``is_strict_compatibility_enabled`` and ``files`` fields present), ``guid``, ``icon_url``, ``name``, ``ratings``, ``previews``, ``slug``, ``theme_data``, ``type`` and ``url``.
     :>json object results[].external: The :ref:`add-on <addon-detail-object>` for this item if the addon is externally hosted. Either this field or ``addon`` will be present.  Only a subset of fields are present: ``id``, ``guid``, ``homepage``, ``name`` and ``type``.
diff --git a/src/olympia/hero/serializers.py b/src/olympia/hero/serializers.py
index e9e9eac9a2..d3822550d7 100644
--- a/src/olympia/hero/serializers.py
+++ b/src/olympia/hero/serializers.py
@@ -17,14 +17,13 @@ class ExternalAddonSerializer(AddonSerializer):
 class PrimaryHeroShelfSerializer(serializers.ModelSerializer):
     description = serializers.CharField(source='disco_addon.description')
     featured_image = serializers.SerializerMethodField()
-    heading = serializers.CharField(source='disco_addon.heading')
     addon = DiscoveryAddonSerializer(source='disco_addon.addon')
     external = ExternalAddonSerializer(source='disco_addon.addon')
 
     class Meta:
         model = PrimaryHero
         fields = ('addon', 'description', 'external', 'featured_image',
-                  'gradient', 'heading')
+                  'gradient')
 
     def to_representation(self, instance):
         rep = super().to_representation(instance)
diff --git a/src/olympia/hero/tests/test_serializers.py b/src/olympia/hero/tests/test_serializers.py
index 57835fa5c4..e4478bcb00 100644
--- a/src/olympia/hero/tests/test_serializers.py
+++ b/src/olympia/hero/tests/test_serializers.py
@@ -11,18 +11,16 @@ from ..serializers import (
 
 class TestPrimaryHeroShelfSerializer(TestCase):
     def test_basic(self):
-        addon = addon_factory(summary='Summary')
+        addon = addon_factory()
         hero = PrimaryHero.objects.create(
             disco_addon=DiscoveryItem.objects.create(
-                addon=addon,
-                custom_heading='Its a héading!'),
+                addon=addon, custom_description='Déscription'),
             image='foo.png',
             gradient_color='#123456')
         data = PrimaryHeroShelfSerializer(instance=hero).data
         assert data == {
             'featured_image': hero.image_path,
-            'heading': 'Its a héading!',
-            'description': '<blockquote>Summary</blockquote>',
+            'description': '<blockquote>Déscription</blockquote>',
             'gradient': {
                 'start': GRADIENT_START_COLOR,
                 'end': '#123456'
@@ -35,15 +33,12 @@ class TestPrimaryHeroShelfSerializer(TestCase):
             summary='Summary', homepage='https://foo.baa', version_kw={
                 'channel': amo.RELEASE_CHANNEL_UNLISTED})
         hero = PrimaryHero.objects.create(
-            disco_addon=DiscoveryItem.objects.create(
-                addon=addon,
-                custom_heading='Its a héading!'),
+            disco_addon=DiscoveryItem.objects.create(addon=addon),
             image='foo.png',
             gradient_color='#123456',
             is_external=True)
         assert PrimaryHeroShelfSerializer(instance=hero).data == {
             'featured_image': hero.image_path,
-            'heading': 'Its a héading!',
             'description': '<blockquote>Summary</blockquote>',
             'gradient': {
                 'start': GRADIENT_START_COLOR,
diff --git a/src/olympia/hero/tests/test_views.py b/src/olympia/hero/tests/test_views.py
index 9f7efbf88f..a8d40231ab 100644
--- a/src/olympia/hero/tests/test_views.py
+++ b/src/olympia/hero/tests/test_views.py
@@ -19,12 +19,12 @@ class TestPrimaryHeroShelfViewSet(TestCase):
         hero_a = PrimaryHero.objects.create(
             disco_addon=DiscoveryItem.objects.create(
                 addon=addon_factory(),
-                custom_heading='Its a héading!'),
+                custom_description='Its a déscription!'),
             image='foo.png',
             gradient_color='#123456')
         hero_b = PrimaryHero.objects.create(
             disco_addon=DiscoveryItem.objects.create(
-                addon=addon_factory()),
+                addon=addon_factory(summary='fooo')),
             image='baa.png',
             gradient_color='#987654')
         hero_external = PrimaryHero.objects.create(