diff --git a/docs/topics/api/submission.rst b/docs/topics/api/submission.rst
index 4e2d04a41f..5d13ca9212 100644
--- a/docs/topics/api/submission.rst
+++ b/docs/topics/api/submission.rst
@@ -184,6 +184,7 @@ App resource
                 }
             ],
             "price": null,
+            "price_locale": null,
             "previews": [
                 {
                     "filetype": "image/png",
diff --git a/mkt/api/resources.py b/mkt/api/resources.py
index a86dd1fe93..98c886ffdf 100644
--- a/mkt/api/resources.py
+++ b/mkt/api/resources.py
@@ -232,8 +232,7 @@ class AppResource(CORSResource, MarketplaceModelResource):
             upsell_bundle = Bundle(obj=obj.upsell.premium,
                                    request=bundle.request)
             bundle.data['upsell'] = self.full_dehydrate(upsell_bundle).data
-
-        if bundle.data.get('price') == 'Free':
+        if not obj.has_price():
             bundle.data['price'] = None
         return bundle
 
diff --git a/mkt/api/tests/test_handlers.py b/mkt/api/tests/test_handlers.py
index 9754ac6a67..e6acfe7ee1 100644
--- a/mkt/api/tests/test_handlers.py
+++ b/mkt/api/tests/test_handlers.py
@@ -463,6 +463,7 @@ class TestAppCreateHandler(CreateHandler, AMOPaths):
         eq_(data['manifest_url'], app.manifest_url)
         eq_(data['premium_type'], 'free')
         eq_(data['price'], None)
+        eq_(data['price_locale'], None)
         eq_(data['public_stats'], False)
         eq_(data['support_email'], u'a@a.com')
         eq_(data['ratings'], {'count': 0, 'average': 0.0})
@@ -693,12 +694,17 @@ class TestAppDetail(BaseOAuth, AMOPaths):
     fixtures = fixture('user_2519', 'webapp_337141')
 
     def test_price(self):
-        self.get_url = ('api_dispatch_detail',
-                        {'resource_name': 'app', 'pk': 337141})
+        self.get_url = get_url('app', pk=337141)
         res = self.client.get(self.get_url)
         data = json.loads(res.content)
         eq_(data['price'], None)
 
+    def test_price_other_region(self):
+        self.get_url = get_url('app', pk=337141)
+        res = self.client.get(self.get_url, {'lang': 'fr'})
+        data = json.loads(res.content)
+        eq_(data['price'], None)
+
 
 class TestCategoryHandler(BaseOAuth):
 
diff --git a/mkt/webapps/utils.py b/mkt/webapps/utils.py
index 8f2af7243b..a450fadeca 100644
--- a/mkt/webapps/utils.py
+++ b/mkt/webapps/utils.py
@@ -48,6 +48,8 @@ def app_to_dict(app, user=None):
         'premium_type': amo.ADDON_PREMIUM_API[app.premium_type],
         'public_stats': app.public_stats,
         'price': app.get_price(),
+        'price_locale': (app.premium.get_price_locale()
+                         if app.premium else None),
         'ratings': {'average': app.average_rating,
                     'count': app.total_reviews},
         'slug': app.app_slug,