diff --git a/mkt/developers/templates/developers/testing.html b/mkt/developers/templates/developers/testing.html
index e0784c40b7..640a43e72f 100644
--- a/mkt/developers/templates/developers/testing.html
+++ b/mkt/developers/templates/developers/testing.html
@@ -11,7 +11,7 @@
   </header>
 
   <section class="island primary manage" role="main">
-    <p>{{ _('Use these tools for testing your Apps prior to submission to the Firefox Marketplace.') }}</p>
+    <p>{{ _('Use these tools for testing your apps prior to submission to the Firefox Marketplace.') }}</p>
   </section>
 
   {% include 'developers/includes/testing_nav.html' %}
diff --git a/mkt/developers/templates/developers/timeline.html b/mkt/developers/templates/developers/timeline.html
deleted file mode 100644
index 890855200c..0000000000
--- a/mkt/developers/templates/developers/timeline.html
+++ /dev/null
@@ -1,35 +0,0 @@
-<div id="phases">
-  {# Not localized since it probably won't be around that long #}
-  <h2><strong>Phase Two:</strong> Developer Registration</h2>
-  <div class="phase-desc">
-    <p>
-      Currently, we&rsquo;re in the developer registration phase of our launch.
-      Developers can sign up, reserve names, validate their manifests and submit
-      their apps.  For this phase, there will be no way for consumers to view and
-      install apps.
-    </p>
-  </div>
-
-  <div id="timeline">
-    <div id="bubble1">
-      <div class="bubble"></div>
-      <strong>Apps Dev Preview</strong><br>
-      <span>December 8, 2011</span>
-    </div>
-    <div id="bubble2">
-      <div class="bubble"></div>
-      <strong>Developer Registration</strong><br>
-      <span>February 27, 2012</span>
-    </div>
-    <div id="bubble3">
-      <div class="bubble"></div>
-      Consumer Beta
-      <span>Q2 2012</span>
-    </div>
-    <div id="bubble4">
-      <div class="bubble"></div>
-      Public Launch
-      <span>2012</span>
-    </div>
-  </div>
-</div>
diff --git a/mkt/ecosystem/templates/ecosystem/base.html b/mkt/ecosystem/templates/ecosystem/base.html
index b9da19ceb1..90a08e87d1 100644
--- a/mkt/ecosystem/templates/ecosystem/base.html
+++ b/mkt/ecosystem/templates/ecosystem/base.html
@@ -17,7 +17,7 @@
           <ol>
             <li>
               <a href="{{ url('ecosystem.design_concept') }}">
-                {{- _('Concept: A great app') }}</a>
+                {{- _('Concept: A Great App') }}</a>
             </li>
             <li>
               <a href="{{ url('ecosystem.design_fundamentals') }}">
@@ -51,7 +51,7 @@
           <ol>
             <li>
               <a href="{{ url('ecosystem.publish_deploy') }}">
-                {{- _('Deploying your app') }}</a>
+                {{- _('Deploying Your App') }}</a>
             </li>
             <li>
               <a href="{{ url('ecosystem.publish_hosted') }}">
@@ -63,7 +63,7 @@
             </li>
             <li>
               <a href="{{ url('ecosystem.publish_badges') }}">
-                {{- _('Badges, banners, and icons') }}</a>
+                {{- _('Badges, Banners, and Icons') }}</a>
             </li>
           </ol>
         </li>
diff --git a/mkt/ecosystem/templates/ecosystem/design_concept.html b/mkt/ecosystem/templates/ecosystem/design_concept.html
index b868b51f59..c8a28613de 100644
--- a/mkt/ecosystem/templates/ecosystem/design_concept.html
+++ b/mkt/ecosystem/templates/ecosystem/design_concept.html
@@ -2,7 +2,7 @@
 {% from "ecosystem/macros.html" import navigation with context %}
 
 {% block title %}
-  {{ hub_page_title(_('Concept: A great app')) }}
+  {{ hub_page_title(_('Concept: A Great App')) }}
 {% endblock %}
 
 {% block content %}
@@ -10,7 +10,7 @@
     {{ navigation('design_concept') }}
 
     <article>
-      <h1>{{ _('Concept: A great app') }}</h1>
+      <h1>{{ _('Concept: A Great App') }}</h1>
       <h2>{{ _('What is the purpose of your app?') }}</h2>
       <p>
         {%- trans %}
diff --git a/mkt/ecosystem/templates/ecosystem/landing.html b/mkt/ecosystem/templates/ecosystem/landing.html
index d281d3d2f4..daaaa8ef88 100644
--- a/mkt/ecosystem/templates/ecosystem/landing.html
+++ b/mkt/ecosystem/templates/ecosystem/landing.html
@@ -14,13 +14,13 @@
         <h2 class="section-design">{{ _('Design') }}</h2>
         <p>
           {%- trans %}
-            Learn how to design Web Apps that provide a user experience
+            Learn how to design apps that provide a user experience
             optimized for Firefox OS &amp; Mobile
           {% endtrans -%}
         </p>
         <div class="link-wrapper first">
           <a href="{{ url('ecosystem.design_concept') }}">
-            {{- _('Concept: A great app') }}</a>
+            {{- _('Concept: A Great App') }}</a>
           <a href="{{ url('ecosystem.design_fundamentals') }}">
             {{- _('Design Fundamentals') }}</a>
           <a href="{{ url('ecosystem.design_ui') }}">
@@ -32,7 +32,7 @@
         <p>
           {%- trans %}
             All the tools, docs and references you'll need for
-            development and testing of your App
+            development and testing of your app
           {% endtrans -%}
         </p>
         <div class="link-wrapper">
@@ -48,13 +48,13 @@
         <h2 class="section-publish">{{ _('Publish') }}</h2>
         <p>
           {% trans %}
-            Find out how to distribute your Apps on an open marketplace
+            Find out how to distribute your apps on an open marketplace
             that puts users and developers first
           {% endtrans %}
         </p>
         <div class="link-wrapper last">
           <a href="{{ url('ecosystem.publish_deploy') }}">
-            {{- _('Deploying your app') }}</a>
+            {{- _('Deploying Your App') }}</a>
           <a href="{{ url('ecosystem.publish_hosted') }}">
             {{- _('Hosted Apps') }}</a>
           <a href="{{ url('ecosystem.publish_packaged') }}">
@@ -129,11 +129,11 @@
 
     <section id="platform" class="half">
       <div class="platform-copy">
-        <h2>{{ _('The Mozilla Apps platform') }}</h2>
+        <h2>{{ _('The Mozilla apps platform') }}</h2>
         <p>
           {%- trans %}
-            Building Apps for the Web provides developers with full control
-            over content, functionality and how Apps are distributed,
+            Building apps for the Web provides developers with full control
+            over content, functionality and how apps are distributed,
             including access to hundreds of millions of Firefox users
             through the Firefox Marketplace.
           {% endtrans -%}
@@ -172,7 +172,7 @@
         <p>
           {%- trans %}
             The Firefox Marketplace gives users the opportunity to find,
-            try and buy Apps and content that matters most to them. This
+            try and buy apps and content that matters most to them. This
             means exciting, useful and high-quality Apps relevant to
             local markets across all categories that users can use to
             get the most out of their daily lives.
@@ -183,7 +183,7 @@
             Mozilla's global reach extends to hundreds of millions of
             Firefox users worldwide. Through intelligent Marketplace
             curation and effective use of Mozilla’s marketing channels,
-            Mozilla can help developers can get their App into the hands
+            Mozilla can help developers can get their app into the hands
             of their target users around the world.
           {% endtrans -%}
         </p>
@@ -191,21 +191,21 @@
           {%- trans %}
             Before the public launch later this year, Mozilla will be
             opening the Marketplace for user testing. Take advantage of
-            this by being one of the first App developers to build a user
-            base. Submit your App to:
+            this by being one of the first app developers to build a user
+            base. Submit your app to:
           {% endtrans -%}
 
           <ul class="icons">
             <li class="testing">
               {%- trans %}
-                Test your App with a committed group of early adopters.
+                Test your app with a committed group of early adopters.
               {% endtrans -%}
             </li>
             <li class="early">
               {{- _('Build an early fan base and gain popularity.') -}}
             </li>
             <li class="target">
-              {{- _('Target tech savvy consumers with your App.') -}}
+              {{- _('Target tech savvy consumers with your app.') -}}
             </li>
           </ul>
         </p>
@@ -235,7 +235,7 @@
           <p>
             {%- trans dev_phone_url=url('ecosystem.dev_phone') %}
               Sign up for our monthly newsletter about Firefox OS,
-              Marketplace and the Open Web apps ecosystem.
+              Marketplace and the apps ecosystem.
               <a href="{{ dev_phone_url }}">Check out the developer phone preview</a>
             {% endtrans -%}
           </p>
diff --git a/mkt/ecosystem/templates/ecosystem/macros.html b/mkt/ecosystem/templates/ecosystem/macros.html
index 22d9e4be8e..5110a8d75c 100644
--- a/mkt/ecosystem/templates/ecosystem/macros.html
+++ b/mkt/ecosystem/templates/ecosystem/macros.html
@@ -10,7 +10,7 @@
                  {%- if section == 'design_concept' %}
                  class="selected"
                  {% endif %}>
-                {{- _('Concept: A great app') }}</a>
+                {{- _('Concept: A Great App') }}</a>
             </li>
             <li>
               <a href="{{ url('ecosystem.design_fundamentals') }}"
@@ -62,7 +62,7 @@
                 {%- if section == 'build_intro' %}
                 class="selected"
                 {% endif %}>
-                {{- _('Intro to Open Web apps') }}</a>
+                {{- _('Intro to Open Web Apps') }}</a>
             </li>
             <li>
               <a href="{{ url('ecosystem.build_ffos') }}"
@@ -242,7 +242,7 @@
                                                                'publish_packaged') }}">
               <h2 class="subtitle nav-title">
                 <a href="{{ url('ecosystem.publish_deploy') }}">
-                  {{- _('Deploying your app') }}</a>
+                  {{- _('Deploying Your App') }}</a>
               </h2>
               <ol>
                 <li>
@@ -273,7 +273,7 @@
                  {% if section == 'publish_badges' -%}
                  class="selected"
                  {% endif -%}>
-                {{- _('Badges, banners, and icons') }}</a>
+                {{- _('Badges, Banners, and Icons') }}</a>
             </li>
           </ol>
         </div>
diff --git a/mkt/ecosystem/templates/ecosystem/publish_deploy.html b/mkt/ecosystem/templates/ecosystem/publish_deploy.html
index 0c4d656d3f..b64dccd68c 100644
--- a/mkt/ecosystem/templates/ecosystem/publish_deploy.html
+++ b/mkt/ecosystem/templates/ecosystem/publish_deploy.html
@@ -2,7 +2,7 @@
 {% from "ecosystem/macros.html" import navigation with context %}
 
 {% block title %}
-  {{ hub_page_title(_('Deploying your app')) }}
+  {{ hub_page_title(_('Deploying Your App')) }}
 {% endblock %}
 
 {% block content %}
@@ -10,7 +10,7 @@
     {{ navigation('publish_deploy') }}
 
     <article>
-      <h1>{{ _('Deploying your app') }}</h1>
+      <h1>{{ _('Deploying Your App') }}</h1>
       <p>
         {%- trans %}
           One your app is finished, you need to deploy it. If you're