diff --git a/media/js/mkt/admin_featuredapp.js b/media/js/mkt/admin_featuredapp.js
index cc976c5cb4..16f0bc836a 100644
--- a/media/js/mkt/admin_featuredapp.js
+++ b/media/js/mkt/admin_featuredapp.js
@@ -63,18 +63,30 @@ function appslistXHR(verb, data) {
 
 $(document).ready(function(){
     $("#featured-webapps").delegate(
-        '.remove', 'click', _pd(function() {
-            deleteFromAppsList($("#categories"),
-                               $(this).data("id"));
-                              }));
-    $("#featured-webapps").delegate(
-      "select.localepicker", "change", _pd(function (e) {
+        '.remove',
+        'click',
+        _pd(function() {
+            deleteFromAppsList($("#categories"), $(this).data("id"));
+        })
+    );
+    $('#featured-webapps').delegate(
+        'select.localepicker',
+        'change',
+        _pd(function (e) {
             var region = $(e.target);
-            $.ajax({type: 'POST',
-                   url: region.data("url"),
-                   data: {"region": region.val(),
-                          "app": region.data("id")}});
-            }));
+            $.ajax({
+                type: 'POST',
+                url: region.data('url'),
+                data: {
+                    'region':
+                        _(region.children('option'))
+                            .filter(function(opt) {return opt.selected})
+                            .map(function(sopt) {return sopt.value}),
+                    'app': region.data('id')
+                }
+            });
+        })
+    );
     var categories = $("#categories");
     var appslist = $("#featured-webapps");
     var p = $.ajax({type: 'GET',
diff --git a/mkt/zadmin/models.py b/mkt/zadmin/models.py
index ceec4a73a9..4795cae913 100644
--- a/mkt/zadmin/models.py
+++ b/mkt/zadmin/models.py
@@ -10,8 +10,15 @@ class FeaturedApp(models.Model):
     app = models.ForeignKey(Webapp, null=False)
     category = models.ForeignKey(Category, null=True)
     is_sponsor = models.BooleanField(default=False)
+
+    class Meta:
+        db_table = 'zadmin_featuredapp'
+
+
+class FeaturedAppRegionExclusion(models.Model):
+    featured_app = models.ForeignKey(FeaturedApp, null=False)
     region = models.PositiveIntegerField(default=mkt.regions.WORLDWIDE.id,
                                          db_index=True)
 
     class Meta:
-        db_table = 'zadmin_featuredapp'
+        db_table = 'zadmin_featuredapp_regionexclusion'
diff --git a/mkt/zadmin/templates/zadmin/featured_apps_ajax.html b/mkt/zadmin/templates/zadmin/featured_apps_ajax.html
index 85cb573bde..ac33279aff 100644
--- a/mkt/zadmin/templates/zadmin/featured_apps_ajax.html
+++ b/mkt/zadmin/templates/zadmin/featured_apps_ajax.html
@@ -18,17 +18,16 @@
           {% endif %}
         </td>
         <td>{% if row.is_sponsor %}Sponsored{% else %}Not sponsored{% endif %}</td>
-        <td><select class="localepicker"
-                    data-url="{{ url('zadmin.set_region_ajax') }}"
-                    data-id="{{ row.pk }}">
-            {% for locName, loc in regions %}
+        <td>
+          <select class="localepicker" multiple
+                  data-url="{{ url('zadmin.set_region_ajax') }}"
+                  data-id="{{ row.pk }}">
+            {%- for locName, loc in regions -%}
               <option value="{{ loc.slug }}"
-              {%- if loc.slug == row.region -%}
-                      selected="selected"
-              {%- endif -%}
-                 >{{ loc.name }}</option>
+                {%- if loc.slug == row.region %} selected{%- endif -%}
+                >{{ loc.name }}</option>
             {%- endfor -%}
-            </select>
+          </select>
         </td>
       </tr>
     </table>