diff --git a/vp8/encoder/rdopt.c b/vp8/encoder/rdopt.c
index 880153fef..6c71bbd34 100644
--- a/vp8/encoder/rdopt.c
+++ b/vp8/encoder/rdopt.c
@@ -207,7 +207,7 @@ void vp8_initialize_rd_consts(VP8_COMP *cpi, int Qvalue)
     int q;
     int i;
     double capped_q = (Qvalue < 160) ? (double)Qvalue : 160.0;
-    double rdconst = 3.00;
+    double rdconst = 2.70;
 
     vp8_clear_system_state();  //__asm emms;