diff --git a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/metadata.yaml b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/metadata.yaml
index dad7eb1f15..aacadf9a26 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/metadata.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/metadata.yaml
@@ -3,15 +3,20 @@ description: |-
   Google Search impressions aggregated by page for the following domains:
     * addons.mozilla.org
     * blog.mozilla.org
+    * developer.mozilla.org
     * getpocket.com
     * support.mozilla.org
     * www.mozilla.org
 
-  Anonymized search queries, and Discover and Google News search impressions are included from August 2023 onward.
+  For the developer.mozilla.org domain:
+    * Records from 2024-04-10 onward are from source data exported directly to BigQuery by Google.
+    * Records before 2024-04-10 are from source data synced to BigQuery by Fivetran.
 
-  Source data from before August 2023 was synced to BigQuery by Fivetran.
-  Source data from August 2023 onward was exported directly to BigQuery by Google.
-  See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c34.
+  For the other domains:
+    * Records from 2023-08-01 onward are from source data exported directly to BigQuery by Google.
+    * Records before 2023-08-01 are from source data synced to BigQuery by Fivetran.
+
+  Anonymized search queries, and Discover and Google News search impressions are only included if the source data was exported directly to BigQuery by Google.
 owners:
 - srose@mozilla.com
 labels:
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/schema.yaml b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/schema.yaml
index 3460ab744c..a857303659 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/schema.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/schema.yaml
@@ -31,11 +31,41 @@ fields:
   description: |-
     The path part of the page URL.
     This will be null for anonymized Discover impressions.
-- name: page_path_segment_1
+- name: localized_site_code
   type: STRING
   mode: NULLABLE
   description: |-
-    The first segment of the page URL path, which is often a locale like `en-US` or `de`.
+    Localized site code such as `en-US` or `de` found in the first segment of the page URL path (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site description based on `localized_site_language` and `localized_site_country` (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site_language_code
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site language code in ISO-639-alpha-2 format found in the first segment of the page URL path (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site_language
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site language based on `localized_site_language_code` (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site_country_code
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site country code in ISO-3166-1-alpha-2 format found in the first segment of the page URL path (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site_country
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site country based on `localized_site_country_code` (if any).
     This will be null for anonymized Discover impressions.
 - name: query
   type: STRING
@@ -43,6 +73,16 @@ fields:
   description: |-
     The search query.
     This will be null for anonymized search impressions, and all Discover and Google News search impressions.
+- name: query_type
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Type of search query:
+      * Anonymized: Query was redacted by Google to protect the users' privacy.
+      * Brand: Query contained one or more Mozilla brand keywords.
+      * Non-Brand: Query didn't contain any Mozilla brand keywords.
+      * Unknown: Query couldn't be classified.
+    This will be null for all Discover and Google News search impressions.
 - name: is_anonymized
   type: BOOLEAN
   mode: NULLABLE
@@ -55,7 +95,7 @@ fields:
   mode: NULLABLE
   description: |-
     Whether Google Search considers the page to be providing a good page experience.
-    This will be null prior to August 2023.
+    This will be null when the source data wasn't exported directly to BigQuery by Google.
 - name: search_type
   type: STRING
   mode: NULLABLE
@@ -72,12 +112,18 @@ fields:
   mode: NULLABLE
   description: |-
     How the search result appeared (e.g. normal result, translated result, video).
-    This will be null prior to August 2023.
-- name: country_code
+    This will be null when the source data wasn't exported directly to BigQuery by Google.
+- name: user_country_code
   type: STRING
   mode: NULLABLE
   description: |-
-    Country from which the search was made, in ISO-3166-1-Alpha-3 format.
+    Country from which the user was searching, in ISO-3166-1-alpha-3 format.
+    This will be null for anonymized Discover impressions.
+- name: user_country
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Country from which the user was searching.
     This will be null for anonymized Discover impressions.
 - name: device_type
   type: STRING
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/view.sql b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/view.sql
index 105fcc5fb3..4387498029 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/view.sql
+++ b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_page/view.sql
@@ -1,48 +1,131 @@
 CREATE OR REPLACE VIEW
   `moz-fx-data-marketing-prod.google_search_console.search_impressions_by_page`
 AS
+WITH search_impressions_union AS (
+  SELECT
+    `date`,
+    site_url,
+    site_domain_name,
+    page_url,
+    page_domain_name,
+    page_path,
+    localized_site_code,
+    localized_site_language_code,
+    localized_site_country_code,
+    query,
+    FALSE AS is_anonymized,
+    CAST(NULL AS BOOLEAN) AS has_good_page_experience,
+    search_type,
+    CAST(NULL AS STRING) AS search_appearance,
+    user_country_code,
+    device_type,
+    impressions,
+    clicks,
+    average_position
+  FROM
+    `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_page_v1`
+  WHERE
+    CASE
+      WHEN site_domain_name IN (
+          'addons.mozilla.org',
+          'blog.mozilla.org',
+          'getpocket.com',
+          'support.mozilla.org',
+          'www.mozilla.org'
+        )
+        THEN `date` < '2023-08-01'
+      WHEN site_domain_name = 'developer.mozilla.org'
+        THEN `date` < '2024-04-10'
+      ELSE FALSE
+    END
+  UNION ALL
+  SELECT
+    `date`,
+    site_url,
+    site_domain_name,
+    page_url,
+    page_domain_name,
+    page_path,
+    localized_site_code,
+    localized_site_language_code,
+    localized_site_country_code,
+    query,
+    is_anonymized,
+    has_good_page_experience,
+    search_type,
+    search_appearance,
+    user_country_code,
+    device_type,
+    impressions,
+    clicks,
+    average_position
+  FROM
+    `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_page_v2`
+  WHERE
+    CASE
+      WHEN site_domain_name IN (
+          'addons.mozilla.org',
+          'blog.mozilla.org',
+          'getpocket.com',
+          'support.mozilla.org',
+          'www.mozilla.org'
+        )
+        THEN `date` >= '2023-08-01'
+      ELSE TRUE
+    END
+)
 SELECT
-  `date`,
-  site_url,
-  site_domain_name,
-  page_url,
-  page_domain_name,
-  page_path,
-  page_path_segment_1,
-  query,
-  FALSE AS is_anonymized,
-  CAST(NULL AS BOOLEAN) AS has_good_page_experience,
-  search_type,
-  CAST(NULL AS STRING) AS search_appearance,
-  country_code,
-  device_type,
-  impressions,
-  clicks,
-  average_position
+  search_impressions.date,
+  search_impressions.site_url,
+  search_impressions.site_domain_name,
+  search_impressions.page_url,
+  search_impressions.page_domain_name,
+  search_impressions.page_path,
+  search_impressions.localized_site_code,
+  CONCAT(
+    COALESCE(localized_site_language.name, search_impressions.localized_site_language_code),
+    COALESCE(
+      CONCAT(
+        ' - ',
+        COALESCE(localized_site_country.name, search_impressions.localized_site_country_code)
+      ),
+      ''
+    )
+  ) AS localized_site,
+  search_impressions.localized_site_language_code,
+  COALESCE(
+    localized_site_language.name,
+    search_impressions.localized_site_language_code
+  ) AS localized_site_language,
+  search_impressions.localized_site_country_code,
+  COALESCE(
+    localized_site_country.name,
+    search_impressions.localized_site_country_code
+  ) AS localized_site_country,
+  search_impressions.query,
+  mozfun.google_search_console.classify_site_query(
+    search_impressions.site_domain_name,
+    search_impressions.query,
+    search_impressions.search_type
+  ) AS query_type,
+  search_impressions.is_anonymized,
+  search_impressions.has_good_page_experience,
+  search_impressions.search_type,
+  search_impressions.search_appearance,
+  search_impressions.user_country_code,
+  COALESCE(user_country.name, search_impressions.user_country_code) AS user_country,
+  search_impressions.device_type,
+  search_impressions.impressions,
+  search_impressions.clicks,
+  search_impressions.average_position
 FROM
-  `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_page_v1`
-WHERE
-  `date` < '2023-08-01'
-UNION ALL
-SELECT
-  `date`,
-  site_url,
-  site_domain_name,
-  page_url,
-  page_domain_name,
-  page_path,
-  page_path_segment_1,
-  query,
-  is_anonymized,
-  has_good_page_experience,
-  search_type,
-  search_appearance,
-  country_code,
-  device_type,
-  impressions,
-  clicks,
-  average_position
-FROM
-  `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_page_v2`
-WHERE
-  `date` >= '2023-08-01'
+  search_impressions_union AS search_impressions
+LEFT JOIN
+  `moz-fx-data-shared-prod.static.language_codes_v1` AS localized_site_language
+  ON search_impressions.localized_site_language_code = localized_site_language.code_2
+LEFT JOIN
+  `moz-fx-data-shared-prod.static.country_codes_v1` AS localized_site_country
+  ON search_impressions.localized_site_country_code = localized_site_country.code
+LEFT JOIN
+  `moz-fx-data-shared-prod.static.country_codes_v1` AS user_country
+  ON search_impressions.user_country_code = user_country.code_3
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/metadata.yaml b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/metadata.yaml
index dfeb4320ad..6ce1416d64 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/metadata.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/metadata.yaml
@@ -3,15 +3,20 @@ description: |-
   Google Search impressions aggregated by site for the following domains:
     * addons.mozilla.org
     * blog.mozilla.org
+    * developer.mozilla.org
     * getpocket.com
     * support.mozilla.org
     * www.mozilla.org
 
-  Anonymized search queries are included from August 2023 onward.
+  For the developer.mozilla.org domain:
+    * Records from 2024-04-10 onward are from source data exported directly to BigQuery by Google.
+    * Records before 2024-04-10 are from source data synced to BigQuery by Fivetran.
 
-  Source data from before August 2023 was synced to BigQuery by Fivetran.
-  Source data from August 2023 onward was exported directly to BigQuery by Google.
-  See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c34.
+  For the other domains:
+    * Records from 2023-08-01 onward are from source data exported directly to BigQuery by Google.
+    * Records before 2023-08-01 are from source data synced to BigQuery by Fivetran.
+
+  Anonymized search queries are only included if the source data was exported directly to BigQuery by Google.
 owners:
 - srose@mozilla.com
 labels:
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/schema.yaml b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/schema.yaml
index 87cf36cf48..6a813d2808 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/schema.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/schema.yaml
@@ -17,6 +17,15 @@ fields:
   type: STRING
   mode: NULLABLE
   description: The search query.
+- name: query_type
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Type of search query:
+      * Anonymized: Query was redacted by Google to protect the users' privacy.
+      * Brand: Query contained one or more Mozilla brand keywords.
+      * Non-Brand: Query didn't contain any Mozilla brand keywords.
+      * Unknown: Query couldn't be classified.
 - name: is_anonymized
   type: BOOLEAN
   mode: NULLABLE
@@ -32,10 +41,14 @@ fields:
       * Image: In Google Search's "Images" tab.
       * Video: In Google Search's "Videos" tab.
       * News: In Google Search's "News" tab.
-- name: country_code
+- name: user_country_code
   type: STRING
   mode: NULLABLE
-  description: Country from which the search was made, in ISO-3166-1-Alpha-3 format.
+  description: Country from which the user was searching, in ISO-3166-1-alpha-3 format.
+- name: user_country
+  type: STRING
+  mode: NULLABLE
+  description: Country from which the user was searching.
 - name: device_type
   type: STRING
   mode: NULLABLE
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/view.sql b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/view.sql
index f4fee8277f..f0ac1d2a2f 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/view.sql
+++ b/sql/moz-fx-data-marketing-prod/google_search_console/search_impressions_by_site/view.sql
@@ -1,36 +1,83 @@
 CREATE OR REPLACE VIEW
   `moz-fx-data-marketing-prod.google_search_console.search_impressions_by_site`
 AS
+WITH search_impressions_union AS (
+  SELECT
+    `date`,
+    site_url,
+    site_domain_name,
+    query,
+    FALSE AS is_anonymized,
+    search_type,
+    user_country_code,
+    device_type,
+    impressions,
+    clicks,
+    average_top_position
+  FROM
+    `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_site_v1`
+  WHERE
+    CASE
+      WHEN site_domain_name IN (
+          'addons.mozilla.org',
+          'blog.mozilla.org',
+          'getpocket.com',
+          'support.mozilla.org',
+          'www.mozilla.org'
+        )
+        THEN `date` < '2023-08-01'
+      WHEN site_domain_name = 'developer.mozilla.org'
+        THEN `date` < '2024-04-10'
+      ELSE FALSE
+    END
+  UNION ALL
+  SELECT
+    `date`,
+    site_url,
+    site_domain_name,
+    query,
+    is_anonymized,
+    search_type,
+    user_country_code,
+    device_type,
+    impressions,
+    clicks,
+    average_top_position
+  FROM
+    `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_site_v2`
+  WHERE
+    CASE
+      WHEN site_domain_name IN (
+          'addons.mozilla.org',
+          'blog.mozilla.org',
+          'getpocket.com',
+          'support.mozilla.org',
+          'www.mozilla.org'
+        )
+        THEN `date` >= '2023-08-01'
+      ELSE TRUE
+    END
+)
 SELECT
-  `date`,
-  site_url,
-  site_domain_name,
-  query,
-  FALSE AS is_anonymized,
-  search_type,
-  country_code,
-  device_type,
-  impressions,
-  clicks,
-  average_top_position
+  search_impressions.`date`,
+  search_impressions.site_url,
+  search_impressions.site_domain_name,
+  search_impressions.query,
+  mozfun.google_search_console.classify_site_query(
+    search_impressions.site_domain_name,
+    search_impressions.query,
+    search_impressions.search_type
+  ) AS query_type,
+  search_impressions.is_anonymized,
+  search_impressions.search_type,
+  search_impressions.user_country_code,
+  COALESCE(user_country.name, search_impressions.user_country_code) AS user_country,
+  search_impressions.device_type,
+  search_impressions.impressions,
+  search_impressions.clicks,
+  search_impressions.average_top_position
 FROM
-  `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_site_v1`
-WHERE
-  `date` < '2023-08-01'
-UNION ALL
-SELECT
-  `date`,
-  site_url,
-  site_domain_name,
-  query,
-  is_anonymized,
-  search_type,
-  country_code,
-  device_type,
-  impressions,
-  clicks,
-  average_top_position
-FROM
-  `moz-fx-data-marketing-prod.google_search_console_derived.search_impressions_by_site_v2`
-WHERE
-  `date` >= '2023-08-01'
+  search_impressions_union AS search_impressions
+LEFT JOIN
+  `moz-fx-data-shared-prod.static.country_codes_v1` AS user_country
+  ON search_impressions.user_country_code = user_country.code_3
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/metadata.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/metadata.yaml
index 03637637d6..21dbb3f1d4 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/metadata.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/metadata.yaml
@@ -3,23 +3,28 @@ description: |-
   Google Search impressions aggregated by page, synced by Fivetran to BigQuery for the following domains:
     * addons.mozilla.org
     * blog.mozilla.org
+    * developer.mozilla.org
     * getpocket.com
     * support.mozilla.org
     * www.mozilla.org
 
   Anonymized search queries aren't included.
 
-  We stopped syncing Google Search Console data with Fivetran in August 2023.
+  For the developer.mozilla.org domain, we stopped syncing Google Search Console data with Fivetran in May 2024.
+  See https://bugzilla.mozilla.org/show_bug.cgi?id=1890816.
+
+  For the other domains, we stopped syncing Google Search Console data with Fivetran in August 2023.
   See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c44.
 owners:
 - srose@mozilla.com
 labels:
   incremental: true
   owner1: srose
-# Not scheduled because we stopped syncing Google Search Console data with Fivetran in August 2023.
-# See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c44.
-#scheduling:
-#  date_partition_parameter: date
+scheduling:
+  # Not scheduled because we stopped syncing Google Search Console data with Fivetran.
+  # See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c44 and https://bugzilla.mozilla.org/show_bug.cgi?id=1890816.
+  #dag_name: bqetl_google_search_console
+  date_partition_parameter: date
 bigquery:
   time_partitioning:
     type: day
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/query.sql b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/query.sql
index 5223eff169..a83111292b 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/query.sql
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/query.sql
@@ -1,12 +1,13 @@
-{% set fivetran_gsc_dataset_ids = [
-    'moz-fx-data-bq-fivetran.google_search_console_addons',
-    'moz-fx-data-bq-fivetran.google_search_console_blog',
-    'moz-fx-data-bq-fivetran.google_search_console_pocket',
-    'moz-fx-data-bq-fivetran.google_search_console_support',
-    'moz-fx-data-bq-fivetran.google_search_console_www',
+{% set fivetran_gsc_datasets = [
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_addons', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_blog', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_mdn', 'query_column': 'query'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_pocket', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_support', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_www', 'query_column': 'keyword'},
 ] %}
 WITH keyword_page_report_union AS (
-  {% for fivetran_gsc_dataset_id in fivetran_gsc_dataset_ids %}
+  {% for fivetran_gsc_dataset in fivetran_gsc_datasets %}
     {% if not loop.first %}
       UNION ALL
     {% endif %}
@@ -14,7 +15,7 @@ WITH keyword_page_report_union AS (
       `date`,
       site,
       page,
-      keyword,
+      `{{ fivetran_gsc_dataset['query_column'] }}` AS query,
       search_type,
       country,
       device,
@@ -22,20 +23,22 @@ WITH keyword_page_report_union AS (
       clicks,
       position
     FROM
-      `{{ fivetran_gsc_dataset_id }}.keyword_page_report`
+      `{{ fivetran_gsc_dataset['id'] }}.keyword_page_report`
   {% endfor %}
 )
 SELECT
   `date`,
   site AS site_url,
-  REGEXP_EXTRACT(site, r'^(?:https?://|sc-domain:)([^/]+)') AS site_domain_name,
+  mozfun.google_search_console.extract_url_domain_name(site) AS site_domain_name,
   page AS page_url,
-  REGEXP_EXTRACT(page, r'^https?://([^/]+)') AS page_domain_name,
-  REGEXP_EXTRACT(page, r'^https?://(?:[^/]+)([^\?#]*)') AS page_path,
-  REGEXP_EXTRACT(page, r'^https?://(?:[^/]+)/*([^/\?#]*)') AS page_path_segment_1,
-  keyword AS query,
+  mozfun.google_search_console.extract_url_domain_name(page) AS page_domain_name,
+  mozfun.google_search_console.extract_url_path(page) AS page_path,
+  mozfun.google_search_console.extract_url_locale(page) AS localized_site_code,
+  mozfun.google_search_console.extract_url_language_code(page) AS localized_site_language_code,
+  mozfun.google_search_console.extract_url_country_code(page) AS localized_site_country_code,
+  query,
   INITCAP(search_type) AS search_type,
-  UPPER(country) AS country_code,
+  UPPER(country) AS user_country_code,
   INITCAP(device) AS device_type,
   CAST(impressions AS INTEGER) AS impressions,
   CAST(clicks AS INTEGER) AS clicks,
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/schema.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/schema.yaml
index 3eac422c22..ee7cba2e66 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/schema.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v1/schema.yaml
@@ -25,10 +25,18 @@ fields:
   type: STRING
   mode: NULLABLE
   description: The path part of the page URL.
-- name: page_path_segment_1
+- name: localized_site_code
   type: STRING
   mode: NULLABLE
-  description: The first segment of the page URL path, which is often a locale like `en-US` or `de`.
+  description: Localized site code such as `en-US` or `de` found in the first segment of the page URL path (if any).
+- name: localized_site_language_code
+  type: STRING
+  mode: NULLABLE
+  description: Localized site language code in ISO-639-alpha-2 format found in the first segment of the page URL path (if any).
+- name: localized_site_country_code
+  type: STRING
+  mode: NULLABLE
+  description: Localized site country code in ISO-3166-1-alpha-2 format found in the first segment of the page URL path (if any).
 - name: query
   type: STRING
   mode: NULLABLE
@@ -42,10 +50,10 @@ fields:
       * Image: In Google Search's "Images" tab.
       * Video: In Google Search's "Videos" tab.
       * News: In Google Search's "News" tab.
-- name: country_code
+- name: user_country_code
   type: STRING
   mode: NULLABLE
-  description: Country from which the search was made, in ISO-3166-1-Alpha-3 format.
+  description: Country from which the user was searching, in ISO-3166-1-alpha-3 format.
 - name: device_type
   type: STRING
   mode: NULLABLE
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/metadata.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/metadata.yaml
index 6918e20a8c..e004cf1292 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/metadata.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/metadata.yaml
@@ -3,13 +3,17 @@ description: |-
   Google Search impressions aggregated by page, exported directly to BigQuery for the following domains:
     * addons.mozilla.org
     * blog.mozilla.org
+    * developer.mozilla.org
     * getpocket.com
     * support.mozilla.org
     * www.mozilla.org
 
   Anonymized search queries are included.
 
-  We started exporting Google Search Console data directly to BigQuery in July 2023.
+  For the developer.mozilla.org domain, we started exporting Google Search Console data directly to BigQuery in April 2024.
+  See https://bugzilla.mozilla.org/show_bug.cgi?id=1890816.
+
+  For the other domains, we started exporting Google Search Console data directly to BigQuery in July 2023.
   See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c34.
 owners:
 - srose@mozilla.com
@@ -31,6 +35,9 @@ scheduling:
   - task_id: wait_for_google_search_console_getpocket_url_impressions
     table_id: moz-fx-data-marketing-prod.searchconsole_getpocket.searchdata_url_impression
     partition_id: '{{ data_interval_start.subtract(days=1) | ds_nodash }}'
+  - task_id: wait_for_google_search_console_mdn_url_impressions
+    table_id: moz-fx-data-marketing-prod.searchconsole_mdn.searchdata_url_impression
+    partition_id: '{{ data_interval_start.subtract(days=1) | ds_nodash }}'
   - task_id: wait_for_google_search_console_support_url_impressions
     table_id: moz-fx-data-marketing-prod.searchconsole_support.searchdata_url_impression
     partition_id: '{{ data_interval_start.subtract(days=1) | ds_nodash }}'
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/query.sql b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/query.sql
index 8301e3de3f..b0bfb7e5c1 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/query.sql
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/query.sql
@@ -2,6 +2,7 @@
     'moz-fx-data-marketing-prod.searchconsole_addons',
     'moz-fx-data-marketing-prod.searchconsole_blog',
     'moz-fx-data-marketing-prod.searchconsole_getpocket',
+    'moz-fx-data-marketing-prod.searchconsole_mdn',
     'moz-fx-data-marketing-prod.searchconsole_support',
     'moz-fx-data-marketing-prod.searchconsole_www',
 ] %}
@@ -61,11 +62,13 @@ WITH searchdata_url_impression_union AS (
 SELECT
   data_date AS `date`,
   site_url,
-  REGEXP_EXTRACT(site_url, r'^(?:https?://|sc-domain:)([^/]+)') AS site_domain_name,
+  mozfun.google_search_console.extract_url_domain_name(site_url) AS site_domain_name,
   url AS page_url,
-  REGEXP_EXTRACT(url, r'^https?://([^/]+)') AS page_domain_name,
-  REGEXP_EXTRACT(url, r'^https?://(?:[^/]+)([^\?#]*)') AS page_path,
-  REGEXP_EXTRACT(url, r'^https?://(?:[^/]+)/*([^/\?#]*)') AS page_path_segment_1,
+  mozfun.google_search_console.extract_url_domain_name(url) AS page_domain_name,
+  mozfun.google_search_console.extract_url_path(url) AS page_path,
+  mozfun.google_search_console.extract_url_locale(url) AS localized_site_code,
+  mozfun.google_search_console.extract_url_language_code(url) AS localized_site_language_code,
+  mozfun.google_search_console.extract_url_country_code(url) AS localized_site_country_code,
   query,
   (is_anonymized_query OR is_anonymized_discover) AS is_anonymized,
   is_page_experience AS has_good_page_experience,
@@ -77,7 +80,7 @@ SELECT
     {% endfor %}
     ELSE 'Normal result'
   END AS search_appearance,
-  UPPER(country) AS country_code,
+  UPPER(country) AS user_country_code,
   INITCAP(device) AS device_type,
   impressions,
   clicks,
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/schema.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/schema.yaml
index f6e9fe9857..ead6165663 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/schema.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_page_v2/schema.yaml
@@ -31,11 +31,23 @@ fields:
   description: |-
     The path part of the page URL.
     This will be null for anonymized Discover impressions.
-- name: page_path_segment_1
+- name: localized_site_code
   type: STRING
   mode: NULLABLE
   description: |-
-    The first segment of the page URL path, which is often a locale like `en-US` or `de`.
+    Localized site code such as `en-US` or `de` found in the first segment of the page URL path (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site_language_code
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site language code in ISO-639-alpha-2 format found in the first segment of the page URL path (if any).
+    This will be null for anonymized Discover impressions.
+- name: localized_site_country_code
+  type: STRING
+  mode: NULLABLE
+  description: |-
+    Localized site country code in ISO-3166-1-alpha-2 format found in the first segment of the page URL path (if any).
     This will be null for anonymized Discover impressions.
 - name: query
   type: STRING
@@ -69,11 +81,11 @@ fields:
   type: STRING
   mode: NULLABLE
   description: How the search result appeared (e.g. normal result, translated result, video).
-- name: country_code
+- name: user_country_code
   type: STRING
   mode: NULLABLE
   description: |-
-    Country from which the search was made, in ISO-3166-1-Alpha-3 format.
+    Country from which the user was searching, in ISO-3166-1-alpha-3 format.
     This will be null for anonymized Discover impressions.
 - name: device_type
   type: STRING
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/metadata.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/metadata.yaml
index 64297ac0cd..b3f53abbbf 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/metadata.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/metadata.yaml
@@ -3,23 +3,28 @@ description: |-
   Google Search impressions aggregated by site, synced by Fivetran to BigQuery for the following domains:
     * addons.mozilla.org
     * blog.mozilla.org
+    * developer.mozilla.org
     * getpocket.com
     * support.mozilla.org
     * www.mozilla.org
 
   Anonymized search queries aren't included.
 
-  We stopped syncing Google Search Console data with Fivetran in August 2023.
+  For the developer.mozilla.org domain, we stopped syncing Google Search Console data with Fivetran in May 2024.
+  See https://bugzilla.mozilla.org/show_bug.cgi?id=1890816.
+
+  For the other domains, we stopped syncing Google Search Console data with Fivetran in August 2023.
   See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c44.
 owners:
 - srose@mozilla.com
 labels:
   incremental: true
   owner1: srose
-# Not scheduled because we stopped syncing Google Search Console data with Fivetran in August 2023.
-# See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c44.
-#scheduling:
-#  date_partition_parameter: date
+scheduling:
+  # Not scheduled because we stopped syncing Google Search Console data with Fivetran.
+  # See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c44 and https://bugzilla.mozilla.org/show_bug.cgi?id=1890816.
+  #dag_name: bqetl_google_search_console
+  date_partition_parameter: date
 bigquery:
   time_partitioning:
     type: day
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/query.sql b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/query.sql
index 0733e70ab5..087d956589 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/query.sql
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/query.sql
@@ -1,19 +1,20 @@
-{% set fivetran_gsc_dataset_ids = [
-    'moz-fx-data-bq-fivetran.google_search_console_addons',
-    'moz-fx-data-bq-fivetran.google_search_console_blog',
-    'moz-fx-data-bq-fivetran.google_search_console_pocket',
-    'moz-fx-data-bq-fivetran.google_search_console_support',
-    'moz-fx-data-bq-fivetran.google_search_console_www',
+{% set fivetran_gsc_datasets = [
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_addons', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_blog', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_mdn', 'query_column': 'query'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_pocket', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_support', 'query_column': 'keyword'},
+    {'id': 'moz-fx-data-bq-fivetran.google_search_console_www', 'query_column': 'keyword'},
 ] %}
 WITH keyword_site_report_by_site_union AS (
-  {% for fivetran_gsc_dataset_id in fivetran_gsc_dataset_ids %}
+  {% for fivetran_gsc_dataset in fivetran_gsc_datasets %}
     {% if not loop.first %}
       UNION ALL
     {% endif %}
     SELECT
       `date`,
       site,
-      keyword,
+      `{{ fivetran_gsc_dataset['query_column'] }}` AS query,
       search_type,
       country,
       device,
@@ -21,16 +22,16 @@ WITH keyword_site_report_by_site_union AS (
       clicks,
       position
     FROM
-      `{{ fivetran_gsc_dataset_id }}.keyword_site_report_by_site`
+      `{{ fivetran_gsc_dataset['id'] }}.keyword_site_report_by_site`
   {% endfor %}
 )
 SELECT
   `date`,
   site AS site_url,
-  REGEXP_EXTRACT(site, r'^(?:https?://|sc-domain:)([^/]+)') AS site_domain_name,
-  keyword AS query,
+  mozfun.google_search_console.extract_url_domain_name(site) AS site_domain_name,
+  query,
   INITCAP(search_type) AS search_type,
-  UPPER(country) AS country_code,
+  UPPER(country) AS user_country_code,
   INITCAP(device) AS device_type,
   CAST(impressions AS INTEGER) AS impressions,
   CAST(clicks AS INTEGER) AS clicks,
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/schema.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/schema.yaml
index 1a436a6f05..37141a6e70 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/schema.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v1/schema.yaml
@@ -26,10 +26,10 @@ fields:
       * Image: In Google Search's "Images" tab.
       * Video: In Google Search's "Videos" tab.
       * News: In Google Search's "News" tab.
-- name: country_code
+- name: user_country_code
   type: STRING
   mode: NULLABLE
-  description: Country from which the search was made, in ISO-3166-1-Alpha-3 format.
+  description: Country from which the user was searching, in ISO-3166-1-alpha-3 format.
 - name: device_type
   type: STRING
   mode: NULLABLE
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/metadata.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/metadata.yaml
index 1e7c061543..4e0e2cdaa8 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/metadata.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/metadata.yaml
@@ -3,13 +3,17 @@ description: |-
   Google Search impressions aggregated by site, exported directly to BigQuery for the following domains:
     * addons.mozilla.org
     * blog.mozilla.org
+    * developer.mozilla.org
     * getpocket.com
     * support.mozilla.org
     * www.mozilla.org
 
   Anonymized search queries are included.
 
-  We started exporting Google Search Console data directly to BigQuery in July 2023.
+  For the developer.mozilla.org domain, we started exporting Google Search Console data directly to BigQuery in April 2024.
+  See https://bugzilla.mozilla.org/show_bug.cgi?id=1890816.
+
+  For the other domains, we started exporting Google Search Console data directly to BigQuery in July 2023.
   See https://bugzilla.mozilla.org/show_bug.cgi?id=1764960#c34.
 owners:
 - srose@mozilla.com
@@ -31,6 +35,9 @@ scheduling:
   - task_id: wait_for_google_search_console_getpocket_site_impressions
     table_id: moz-fx-data-marketing-prod.searchconsole_getpocket.searchdata_site_impression
     partition_id: '{{ data_interval_start.subtract(days=1) | ds_nodash }}'
+  - task_id: wait_for_google_search_console_mdn_site_impressions
+    table_id: moz-fx-data-marketing-prod.searchconsole_mdn.searchdata_site_impression
+    partition_id: '{{ data_interval_start.subtract(days=1) | ds_nodash }}'
   - task_id: wait_for_google_search_console_support_site_impressions
     table_id: moz-fx-data-marketing-prod.searchconsole_support.searchdata_site_impression
     partition_id: '{{ data_interval_start.subtract(days=1) | ds_nodash }}'
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/query.sql b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/query.sql
index d6e5f02c8d..fd9a79ba70 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/query.sql
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/query.sql
@@ -2,6 +2,7 @@
     'moz-fx-data-marketing-prod.searchconsole_addons',
     'moz-fx-data-marketing-prod.searchconsole_blog',
     'moz-fx-data-marketing-prod.searchconsole_getpocket',
+    'moz-fx-data-marketing-prod.searchconsole_mdn',
     'moz-fx-data-marketing-prod.searchconsole_support',
     'moz-fx-data-marketing-prod.searchconsole_www',
 ] %}
@@ -28,11 +29,11 @@ WITH searchdata_site_impression_union AS (
 SELECT
   data_date AS `date`,
   site_url,
-  REGEXP_EXTRACT(site_url, r'^(?:https?://|sc-domain:)([^/]+)') AS site_domain_name,
+  mozfun.google_search_console.extract_url_domain_name(site_url) AS site_domain_name,
   query,
   is_anonymized_query AS is_anonymized,
   INITCAP(REPLACE(search_type, '_', ' ')) AS search_type,
-  UPPER(country) AS country_code,
+  UPPER(country) AS user_country_code,
   INITCAP(device) AS device_type,
   impressions,
   clicks,
diff --git a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/schema.yaml b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/schema.yaml
index 87cf36cf48..ea8256301d 100644
--- a/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/schema.yaml
+++ b/sql/moz-fx-data-marketing-prod/google_search_console_derived/search_impressions_by_site_v2/schema.yaml
@@ -32,10 +32,10 @@ fields:
       * Image: In Google Search's "Images" tab.
       * Video: In Google Search's "Videos" tab.
       * News: In Google Search's "News" tab.
-- name: country_code
+- name: user_country_code
   type: STRING
   mode: NULLABLE
-  description: Country from which the search was made, in ISO-3166-1-Alpha-3 format.
+  description: Country from which the user was searching, in ISO-3166-1-alpha-3 format.
 - name: device_type
   type: STRING
   mode: NULLABLE
diff --git a/sql/mozfun/google_search_console/README.md b/sql/mozfun/google_search_console/README.md
new file mode 100644
index 0000000000..713e7f0d94
--- /dev/null
+++ b/sql/mozfun/google_search_console/README.md
@@ -0,0 +1,3 @@
+# google_search_console
+
+Functions for use with Google Search Console data.
diff --git a/sql/mozfun/google_search_console/classify_site_query/README.md b/sql/mozfun/google_search_console/classify_site_query/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/classify_site_query/metadata.yaml b/sql/mozfun/google_search_console/classify_site_query/metadata.yaml
new file mode 100644
index 0000000000..a02b010d56
--- /dev/null
+++ b/sql/mozfun/google_search_console/classify_site_query/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Classify Site Query
+description: >-
+  Classify a Google search query for a site as "Anonymized", "Brand", "Non-Brand", or "Unknown".
diff --git a/sql/mozfun/google_search_console/classify_site_query/udf.sql b/sql/mozfun/google_search_console/classify_site_query/udf.sql
new file mode 100644
index 0000000000..5f0b0662de
--- /dev/null
+++ b/sql/mozfun/google_search_console/classify_site_query/udf.sql
@@ -0,0 +1,137 @@
+CREATE OR REPLACE FUNCTION google_search_console.classify_site_query(
+  site_domain_name STRING,
+  query STRING,
+  search_type STRING
+)
+RETURNS STRING AS (
+  CASE
+    -- Discover and Google News search impressions never have `query` values.
+    WHEN search_type IN ('Discover', 'Google News')
+      THEN NULL
+    WHEN query IS NULL
+      THEN 'Anonymized'
+    WHEN site_domain_name = 'www.mozilla.org'
+      THEN IF(
+          REGEXP_CONTAINS(
+            query,
+            ARRAY_TO_STRING(
+              [
+                r'\bff\b',
+                r'\bm.z',
+                r'f.ref.x',
+                r'fier',
+                r'fire',
+                r'firf',
+                r'focus',
+                r'fokku',
+                r'fox',
+                r'il+a\b',
+                r'nightly',
+                r'quantum',
+                r'μοζ+ιλ+α',  -- moz+il+a (Greek)
+                r'μοτζιλα',  -- motzila (Greek)
+                r'лиса',  -- fox (Cyrillic)
+                r'мази',  -- mazi (Cyrillic)
+                r'мазі',  -- mazi (Cyrillic)
+                r'моз',  -- moz (Cyrillic)
+                r'муз',  -- muz (Cyrillic)
+                r'фаер',  -- fire (Cyrillic)
+                r'фаир',  -- fair (Cyrillic)
+                r'файер',  -- fire (Cyrillic)
+                r'файр',  -- fire (Cyrillic)
+                r'фире',  -- fire (Cyrillic)
+                r'фокс',  -- fox (Cyrillic)
+                r'фох',  -- fox (Cyrillic)
+                r'כןרקכםס',  -- yes, rakhems (Hebrew)
+                r'מוזילה',  -- mozilla (Hebrew)
+                r'פיירפוקס',  -- firefox (Hebrew)
+                r'فاکس',  -- fax (Arabic)
+                r'فاير',  -- fire (Arabic)
+                r'فایر',  -- fire (Arabic)
+                r'فكس',  -- fx (Arabic)
+                r'فوكس',  -- fox (Arabic)
+                r'فير',  -- fir (Arabic)
+                r'موزلا',  -- mozilla (Arabic)
+                r'موزيلا',  -- mozilla (Arabic)
+                r'موزیلا',  -- mozilla (Arabic)
+                r'फायरफक्स',  -- firefox (Indic)
+                r'फायरफॉक्स',  -- firefox (Indic)
+                r'फ़ायरफ़ॉक्स',  -- firefox (Indic)
+                r'मोजिला',  -- mozilla (Indic)
+                r'मोज़िला',  -- mozilla (Indic)
+                r'ফায়ারফক্স',  -- firefox (Indic)
+                r'মজিলা',  -- mozilla (Indic)
+                r'মোজিলা',  -- mozilla (Indic)
+                r'ฟายฟอก',  -- bleach (Thai)
+                r'ฟายฟ๊อก',  -- firefox (Thai)
+                r'ไฟ ฟอก',  -- fire bleach (Thai)
+                r'ไฟฟ็อก',  -- fire fox (Thai)
+                r'ไฟฟ๊อก',  -- fire fox (Thai)
+                r'ไฟฟอก',  -- purifying light (Thai)
+                r'ไฟร์ฟอกซ์',  -- firefox (Thai)
+                r'ไฟล์ฟอก',  -- bleaching file (Thai)
+                r'ไฟลฟอก',  -- fire bleach (Thai)
+                r'모질라',  -- mozilla (Korean)
+                r'파이어',  -- fire (Korean)
+                r'폭스',  -- fox (Korean)
+                r'화이어',  -- fire (Korean)
+                r'ふぁいあ',  -- faia (Japanese)
+                r'ファイア',  -- fire (Japanese)
+                r'ファイや',  -- faiya (Japanese)
+                r'ファイヤ',  -- fire (Japanese)
+                r'ふぁいやー',  -- fire (Japanese)
+                r'ふぃれふぉ',  -- firefox (Japanese)
+                r'ふぉっくす',  -- fox (Japanese)
+                r'フォックス',  -- fox (Japanese)
+                r'モジラ',  -- mozilla (Japanese)
+                r'火孤',  -- firefox (Chinese)
+                r'火狐',  -- firefox (Chinese)
+                r'狐狸'  -- fox (Chinese)
+              ],
+              '|'
+            )
+          ),
+          'Brand',
+          'Non-Brand'
+        )
+    ELSE 'Unknown'
+  END
+);
+
+SELECT
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', 'mozilla', 'Discover'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', 'mozilla', 'Google News'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', NULL, 'Discover'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', NULL, 'Google News'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', NULL, 'Web'),
+    'Anonymized'
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', 'mozilla', 'Web'),
+    'Brand'
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', 'firefox', 'Web'),
+    'Brand'
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('www.mozilla.org', 'browser', 'Web'),
+    'Non-Brand'
+  ),
+  assert.equals(
+    google_search_console.classify_site_query('addons.mozilla.org', 'mozilla', 'Web'),
+    'Unknown'
+  ),
diff --git a/sql/mozfun/google_search_console/extract_url_country_code/README.md b/sql/mozfun/google_search_console/extract_url_country_code/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/extract_url_country_code/metadata.yaml b/sql/mozfun/google_search_console/extract_url_country_code/metadata.yaml
new file mode 100644
index 0000000000..b00afc2b2f
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_country_code/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Extract URL Country Code
+description: >-
+  Extract the country code from a URL if it's present.
diff --git a/sql/mozfun/google_search_console/extract_url_country_code/udf.sql b/sql/mozfun/google_search_console/extract_url_country_code/udf.sql
new file mode 100644
index 0000000000..5327fbca86
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_country_code/udf.sql
@@ -0,0 +1,26 @@
+CREATE OR REPLACE FUNCTION google_search_console.extract_url_country_code(url STRING)
+RETURNS STRING AS (
+  UPPER(SPLIT(google_search_console.extract_url_locale(url), '-')[SAFE_ORDINAL(2)])
+);
+
+SELECT
+  assert.equals(
+    google_search_console.extract_url_country_code('https://www.mozilla.org/en-US/firefox/'),
+    'US'
+  ),
+  assert.equals(
+    google_search_console.extract_url_country_code('https://www.mozilla.org/en-us/firefox/'),
+    'US'
+  ),
+  assert.equals(
+    google_search_console.extract_url_country_code('https://support.mozilla.org/es/'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.extract_url_country_code('https://blog.mozilla.org/ux/'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.extract_url_country_code('https://www.mozilla.org/'),
+    CAST(NULL AS STRING)
+  ),
diff --git a/sql/mozfun/google_search_console/extract_url_domain_name/README.md b/sql/mozfun/google_search_console/extract_url_domain_name/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/extract_url_domain_name/metadata.yaml b/sql/mozfun/google_search_console/extract_url_domain_name/metadata.yaml
new file mode 100644
index 0000000000..13f6b6a4d3
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_domain_name/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Extract URL Domain Name
+description: >-
+  Extract the domain name from a URL.
diff --git a/sql/mozfun/google_search_console/extract_url_domain_name/udf.sql b/sql/mozfun/google_search_console/extract_url_domain_name/udf.sql
new file mode 100644
index 0000000000..a3fec77a5e
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_domain_name/udf.sql
@@ -0,0 +1,14 @@
+CREATE OR REPLACE FUNCTION google_search_console.extract_url_domain_name(url STRING)
+RETURNS STRING AS (
+  REGEXP_EXTRACT(url, r'^(?:https?://|sc-domain:)([^/]+)')
+);
+
+SELECT
+  assert.equals(
+    google_search_console.extract_url_domain_name('https://www.mozilla.org/'),
+    'www.mozilla.org'
+  ),
+  assert.equals(
+    google_search_console.extract_url_domain_name('sc-domain:addons.mozilla.org'),
+    'addons.mozilla.org'
+  ),
diff --git a/sql/mozfun/google_search_console/extract_url_language_code/README.md b/sql/mozfun/google_search_console/extract_url_language_code/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/extract_url_language_code/metadata.yaml b/sql/mozfun/google_search_console/extract_url_language_code/metadata.yaml
new file mode 100644
index 0000000000..b74285c0a2
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_language_code/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Extract URL Language Code
+description: >-
+  Extract the language code from a URL if it's present.
diff --git a/sql/mozfun/google_search_console/extract_url_language_code/udf.sql b/sql/mozfun/google_search_console/extract_url_language_code/udf.sql
new file mode 100644
index 0000000000..a7197c3da5
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_language_code/udf.sql
@@ -0,0 +1,22 @@
+CREATE OR REPLACE FUNCTION google_search_console.extract_url_language_code(url STRING)
+RETURNS STRING AS (
+  LOWER(SPLIT(google_search_console.extract_url_locale(url), '-')[SAFE_ORDINAL(1)])
+);
+
+SELECT
+  assert.equals(
+    google_search_console.extract_url_language_code('https://www.mozilla.org/en-US/firefox/'),
+    'en'
+  ),
+  assert.equals(
+    google_search_console.extract_url_language_code('https://support.mozilla.org/es/'),
+    'es'
+  ),
+  assert.equals(
+    google_search_console.extract_url_language_code('https://blog.mozilla.org/ux/'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.extract_url_language_code('https://www.mozilla.org/'),
+    CAST(NULL AS STRING)
+  ),
diff --git a/sql/mozfun/google_search_console/extract_url_locale/README.md b/sql/mozfun/google_search_console/extract_url_locale/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/extract_url_locale/metadata.yaml b/sql/mozfun/google_search_console/extract_url_locale/metadata.yaml
new file mode 100644
index 0000000000..ec92ca90b6
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_locale/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Extract URL Locale
+description: >-
+  Extract the locale from a URL if it's present.
diff --git a/sql/mozfun/google_search_console/extract_url_locale/udf.sql b/sql/mozfun/google_search_console/extract_url_locale/udf.sql
new file mode 100644
index 0000000000..b8516e3595
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_locale/udf.sql
@@ -0,0 +1,216 @@
+CREATE OR REPLACE FUNCTION google_search_console.extract_url_locale(url STRING)
+RETURNS STRING AS (
+  IF(
+    REGEXP_CONTAINS(
+      google_search_console.extract_url_path_segment(url, 1),
+      r'^[a-zA-Z]{2}-[a-zA-Z]{2}$'
+    )
+    OR LOWER(google_search_console.extract_url_path_segment(url, 1)) IN (
+      'aa',
+      'ab',
+      'ae',
+      'af',
+      'ak',
+      'am',
+      'an',
+      'ar',
+      'as',
+      'av',
+      'ay',
+      'az',
+      'ba',
+      'be',
+      'bg',
+      'bh',
+      'bi',
+      'bm',
+      'bn',
+      'bo',
+      'br',
+      'bs',
+      'ca',
+      'ce',
+      'ch',
+      'co',
+      'cr',
+      'cs',
+      'cu',
+      'cv',
+      'cy',
+      'da',
+      'de',
+      'dv',
+      'dz',
+      'ee',
+      'el',
+      'en',
+      'eo',
+      'es',
+      'et',
+      'eu',
+      'fa',
+      'ff',
+      'fi',
+      'fj',
+      'fo',
+      'fr',
+      'fy',
+      'ga',
+      'gd',
+      'gl',
+      'gn',
+      'gu',
+      'gv',
+      'ha',
+      'he',
+      'hi',
+      'ho',
+      'hr',
+      'ht',
+      'hu',
+      'hy',
+      'hz',
+      'ia',
+      'id',
+      'ie',
+      'ig',
+      'ii',
+      'ik',
+      'io',
+      'is',
+      'it',
+      'iu',
+      'ja',
+      'jv',
+      'ka',
+      'kg',
+      'ki',
+      'kj',
+      'kk',
+      'kl',
+      'km',
+      'kn',
+      'ko',
+      'kr',
+      'ks',
+      'ku',
+      'kv',
+      'kw',
+      'ky',
+      'la',
+      'lb',
+      'lg',
+      'li',
+      'ln',
+      'lo',
+      'lt',
+      'lu',
+      'lv',
+      'mg',
+      'mh',
+      'mi',
+      'mk',
+      'ml',
+      'mn',
+      'mr',
+      'ms',
+      'mt',
+      'my',
+      'na',
+      'nb',
+      'nd',
+      'ne',
+      'ng',
+      'nl',
+      'nn',
+      'no',
+      'nr',
+      'nv',
+      'ny',
+      'oc',
+      'oj',
+      'om',
+      'or',
+      'os',
+      'pa',
+      'pi',
+      'pl',
+      'ps',
+      'pt',
+      'qu',
+      'rm',
+      'rn',
+      'ro',
+      'ru',
+      'rw',
+      'sa',
+      'sc',
+      'sd',
+      'se',
+      'sg',
+      'si',
+      'sk',
+      'sl',
+      'sm',
+      'sn',
+      'so',
+      'sq',
+      'sr',
+      'ss',
+      'st',
+      'su',
+      'sv',
+      'sw',
+      'ta',
+      'te',
+      'tg',
+      'th',
+      'ti',
+      'tk',
+      'tl',
+      'tn',
+      'to',
+      'tr',
+      'ts',
+      'tt',
+      'tw',
+      'ty',
+      'ug',
+      'uk',
+      'ur',
+      'uz',
+      've',
+      'vi',
+      'vo',
+      'wa',
+      'wo',
+      'xh',
+      'yi',
+      'yo',
+      'za',
+      'zh',
+      'zu'
+    ),
+    google_search_console.extract_url_path_segment(url, 1),
+    NULL
+  )
+);
+
+SELECT
+  assert.equals(
+    google_search_console.extract_url_locale('https://www.mozilla.org/en-US/firefox/'),
+    'en-US'
+  ),
+  assert.equals(
+    google_search_console.extract_url_locale('https://www.mozilla.org/en-us/firefox/'),
+    'en-us'
+  ),
+  assert.equals(google_search_console.extract_url_locale('https://support.mozilla.org/es/'), 'es'),
+  assert.equals(
+    google_search_console.extract_url_locale('https://blog.mozilla.org/ux/'),
+    CAST(NULL AS STRING)
+  ),
+  assert.equals(
+    google_search_console.extract_url_locale('https://www.mozilla.org/'),
+    CAST(NULL AS STRING)
+  ),
diff --git a/sql/mozfun/google_search_console/extract_url_path/README.md b/sql/mozfun/google_search_console/extract_url_path/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/extract_url_path/metadata.yaml b/sql/mozfun/google_search_console/extract_url_path/metadata.yaml
new file mode 100644
index 0000000000..1499c60d11
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_path/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Extract URL Path
+description: >-
+  Extract the path from a URL.
diff --git a/sql/mozfun/google_search_console/extract_url_path/udf.sql b/sql/mozfun/google_search_console/extract_url_path/udf.sql
new file mode 100644
index 0000000000..ff1b20906e
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_path/udf.sql
@@ -0,0 +1,20 @@
+CREATE OR REPLACE FUNCTION google_search_console.extract_url_path(url STRING)
+RETURNS STRING AS (
+  REGEXP_EXTRACT(url, r'^https?://(?:[^/]+)([^\?#]*)')
+);
+
+SELECT
+  assert.equals(google_search_console.extract_url_path('https://www.mozilla.org'), ''),
+  assert.equals(google_search_console.extract_url_path('https://www.mozilla.org/'), '/'),
+  assert.equals(
+    google_search_console.extract_url_path('https://www.mozilla.org/en-US/firefox/'),
+    '/en-US/firefox/'
+  ),
+  assert.equals(
+    google_search_console.extract_url_path('https://www.mozilla.org/en-US/firefox/?foo'),
+    '/en-US/firefox/'
+  ),
+  assert.equals(
+    google_search_console.extract_url_path('https://www.mozilla.org/en-US/firefox/#foo'),
+    '/en-US/firefox/'
+  ),
diff --git a/sql/mozfun/google_search_console/extract_url_path_segment/README.md b/sql/mozfun/google_search_console/extract_url_path_segment/README.md
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/sql/mozfun/google_search_console/extract_url_path_segment/metadata.yaml b/sql/mozfun/google_search_console/extract_url_path_segment/metadata.yaml
new file mode 100644
index 0000000000..0cabda848b
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_path_segment/metadata.yaml
@@ -0,0 +1,3 @@
+friendly_name: Extract URL Path Segment
+description: >-
+  Extract a particular path segment from a URL.
diff --git a/sql/mozfun/google_search_console/extract_url_path_segment/udf.sql b/sql/mozfun/google_search_console/extract_url_path_segment/udf.sql
new file mode 100644
index 0000000000..1cc3cf71b1
--- /dev/null
+++ b/sql/mozfun/google_search_console/extract_url_path_segment/udf.sql
@@ -0,0 +1,21 @@
+CREATE OR REPLACE FUNCTION google_search_console.extract_url_path_segment(
+  url STRING,
+  segment_number INTEGER
+)
+RETURNS STRING AS (
+  NULLIF(SPLIT(google_search_console.extract_url_path(url), '/')[SAFE_OFFSET(segment_number)], '')
+);
+
+SELECT
+  assert.equals(
+    google_search_console.extract_url_path_segment('https://www.mozilla.org/en-US/firefox/', 1),
+    'en-US'
+  ),
+  assert.equals(
+    google_search_console.extract_url_path_segment('https://www.mozilla.org/en-US/firefox/', 2),
+    'firefox'
+  ),
+  assert.equals(
+    google_search_console.extract_url_path_segment('https://www.mozilla.org/en-US/firefox/', 3),
+    CAST(NULL AS STRING)
+  ),