break ios onboarding funnel into two smaller funnels
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rhythmofrain63
Родитель
d954d88495
Коммит
36c314f2d0
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@ -37,12 +37,7 @@ steps = [
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"fifth_card_close_click",
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"fifth_card_multiple_choice_click",
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"sync_sign_in",
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"allow_notification",
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"toolbar_bottom",
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"toolbar_top",
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"theme_dark",
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"theme_light",
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"theme_system_auto"
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"allow_notification"
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]
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dimensions = [
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@ -318,51 +313,6 @@ AND `mozfun.map.get_key`(event_extra, 'granted') = 'true'
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THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.toolbar_bottom]
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friendly_name = "Bottom Toolbar"
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description = "User Selected Bottom Toolbar during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'toolbar-bottom'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.toolbar_top]
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friendly_name = "Top Toolbar"
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description = "User Selected Top Toolbar during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'toolbar-top'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.theme_dark]
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friendly_name = "Dark Theme"
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description = "User Selected Dark Theme during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'theme-dark'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.theme_light]
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friendly_name = "Light Theme"
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description = "User Selected Light Theme during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'theme-light'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.theme_system_auto]
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friendly_name = "System Auto Theme"
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description = "User Selected System Auto Theme during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'theme-system-default'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[data_sources]
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@ -0,0 +1,204 @@
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destination_dataset = "firefox_ios_derived"
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platform = "firefox_ios"
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owners = ["rzhao@mozilla.org"] # optional; users getting notification if funnel run fails
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version = "1" # optional; default is set to 1
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[funnels]
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[funnels.ios_onboarding_funnel]
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friendly_name = "Firefox for iOS Onboarding Funnel"
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description = "Funnel Steps for Firefox for iOS Onboarding"
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steps = ["toolbar_bottom",
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"toolbar_top",
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"theme_dark",
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"theme_light",
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"theme_system_auto"
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]
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dimensions = [
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"funnel_id",
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"repeat_first_month_user",
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"retained_week_2",
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"retained_week_4",
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"country",
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"ios_version",
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"channel",
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"device_model",
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"device_manufacturer",
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"first_seen_date",
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"adjust_network",
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"adjust_campaign",
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"adjust_creative",
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"adjust_ad_group"
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]
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[steps.toolbar_bottom]
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friendly_name = "Bottom Toolbar"
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description = "User Selected Bottom Toolbar during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'toolbar-bottom'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.toolbar_top]
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friendly_name = "Top Toolbar"
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description = "User Selected Top Toolbar during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'toolbar-top'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.theme_dark]
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friendly_name = "Dark Theme"
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description = "User Selected Dark Theme during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'theme-dark'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.theme_light]
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friendly_name = "Light Theme"
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description = "User Selected Light Theme during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'theme-light'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[steps.theme_system_auto]
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friendly_name = "System Auto Theme"
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description = "User Selected System Auto Theme during Onboarding"
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data_source = "onboarding_events"
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select_expression = """CASE WHEN `mozfun.map.get_key`(event_extra, 'button_action') = 'theme-system-default'
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event_name = 'multiple_choice_button_tap' AND
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event_category = 'onboarding' THEN ic.client_id END"""
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aggregation = "count distinct"
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[data_sources]
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[data_sources.onboarding_events]
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from_expression = """
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firefox_ios.firefox_ios_clients ic --each client_id has only one row
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LEFT JOIN `moz-fx-data-shared-prod`.firefox_ios_derived.funnel_retention_clients_week_4_v1 r --each client_id has only one row
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ON ic.client_id = r.client_id
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LEFT JOIN `moz-fx-data-shared-prod`.firefox_ios_derived.funnel_retention_clients_week_2_v1 r2 -- retained_week_2 is not included in funnel_retention_clients_week_4_v1
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ON ic.client_id = r2.client_id
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LEFT JOIN
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(SELECT * FROM firefox_ios.events_unnested eu WHERE DATE(submission_timestamp) = @submission_date) eu
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ON ic.client_id = eu.client_info.client_id
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LEFT JOIN
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(SELECT client_info.client_id,
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ANY_VALUE(`mozfun.map.get_key`(event_extra, 'sequence_id')) AS funnel_id,
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1 + LENGTH(ANY_VALUE(`mozfun.map.get_key`(event_extra, 'sequence_id'))) -
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LENGTH(REPLACE(ANY_VALUE(`mozfun.map.get_key`(event_extra, 'sequence_id')), '_', '')) AS number_of_onboarding_cards
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FROM firefox_ios.events_unnested
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WHERE `mozfun.map.get_key`(event_extra, 'sequence_id') IS NOT NULL
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AND DATE(submission_timestamp) = @submission_date
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GROUP BY 1) funnel_ids
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ON ic.client_id = funnel_ids.client_id
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"""
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submission_date_column = "DATE(ic.submission_timestamp)"
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client_id_column = "ic.client_id"
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[dimensions]
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[dimensions.funnel_id]
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data_source = "onboarding_events"
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select_expression = "COALESCE(funnel_id, 'no_onboarding_reported')"
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friendly_name = "Funnel ID"
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description = "ID of the Onboarding Funnel"
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client_id_column = "ic.client_id"
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# these dimensions are sourced from funnel_retention_clients_week_4_v1
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[dimensions.repeat_first_month_user]
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friendly_name = "Repeat First Month User"
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description = "Whether the Client is a Repeat First Month User"
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data_source = "onboarding_events"
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select_expression = "COALESCE(r.repeat_first_month_user, FALSE)"
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client_id_column = "r.client_id"
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[dimensions.retained_week_2]
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friendly_name = "Repeat First Month User"
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description = "Whether the Client is Retained in their Second Week"
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data_source = "onboarding_events"
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select_expression = "COALESCE(r.retained_week_2, FALSE)"
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client_id_column = "r.client_id"
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[dimensions.retained_week_4]
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friendly_name = "Repeat First Month User"
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description = "Whether the Client is Retained in their Fourth Week"
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data_source = "onboarding_events"
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select_expression = "COALESCE(r.retained_week_4, FALSE)"
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client_id_column = "r.client_id"
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# these dimensions are sourced from firefox_ios_clients
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[dimensions.country]
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data_source = "onboarding_events"
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select_expression = "ic.first_reported_country"
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friendly_name = "Country"
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description = "Client's First Reported Country"
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client_id_column = "ic.client_id"
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[dimensions.ios_version]
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data_source = "onboarding_events"
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select_expression = "ic.os_version"
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friendly_name = "First Reported iOS OS Version"
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client_id_column = "ic.client_id"
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[dimensions.channel]
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data_source = "onboarding_events"
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select_expression = "ic.channel"
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friendly_name = "First Reported Release Channel"
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client_id_column = "ic.client_id"
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[dimensions.device_model]
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data_source = "onboarding_events"
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select_expression = "ic.device_model"
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friendly_name = "First Reported Device Model"
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client_id_column = "ic.client_id"
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[dimensions.device_manufacturer]
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data_source = "onboarding_events"
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select_expression = "ic.device_manufacturer"
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friendly_name = "First Reported Device Manufacturer"
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client_id_column = "ic.client_id"
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[dimensions.first_seen_date]
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data_source = "onboarding_events"
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select_expression = "ic.first_seen_date"
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friendly_name = "First Seen Date"
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description = "First day this client_id shows up in our data."
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client_id_column = "ic.client_id"
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[dimensions.adjust_network]
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data_source = "onboarding_events"
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select_expression = "ic.adjust_network"
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friendly_name = "Adjust Network"
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client_id_column = "ic.client_id"
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[dimensions.adjust_campaign]
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data_source = "onboarding_events"
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select_expression = "ic.adjust_campaign"
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friendly_name = "Adjust Campaign"
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client_id_column = "ic.client_id"
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[dimensions.adjust_creative]
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data_source = "onboarding_events"
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select_expression = "ic.adjust_creative"
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friendly_name = "Adjust Creative"
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client_id_column = "ic.client_id"
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[dimensions.adjust_ad_group]
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data_source = "onboarding_events"
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select_expression = "ic.adjust_ad_group"
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friendly_name = "Adjust Ad Group"
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client_id_column = "ic.client_id"
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