Separate DAU metrics into `search_dau_aggregates` table (#6000)
* Separate DAU metrics * Combine desktop + mobile DAU queries * Fix CI failure Fix CI failure * Remove eligible markets, reduce group bys * Update desktop DAU and revert new mobile bug * Fix sql file format --------- Co-authored-by: skahmann3 <16420065+skahmann3@users.noreply.github.com>
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@ -12,6 +12,7 @@
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/sql/moz-fx-data-shared-prod/search_terms @whd @jasonthomas
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/sql/moz-fx-data-shared-prod/search_terms_derived @whd @jasonthomas
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/sql/moz-fx-data-shared-prod/search_derived/search_revenue_levers_daily_v1/ @mozilla/revenue_forecasting_data_reviewers
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/sql/moz-fx-data-shared-prod/search_derived/search_dau_aggregates_v1/ @mozilla/revenue_forecasting_data_reviewers
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# Contextual Services
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/sql/moz-fx-data-shared-prod/contextual_services_derived/request_payload_suggest_v2 @mozilla/request_payload_reviewers
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/sql/moz-fx-data-shared-prod/contextual_services_derived/request_payload_tiles_v2 @mozilla/request_payload_reviewers
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@ -0,0 +1,7 @@
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CREATE OR REPLACE VIEW
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`moz-fx-data-shared-prod.search.search_dau_aggregates`
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AS
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SELECT
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*
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FROM
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`moz-fx-data-shared-prod.search_derived.search_dau_aggregates_v1`
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@ -0,0 +1,22 @@
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friendly_name: Search Revenue DAU aggregates
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description: |-
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Daily metrics including eligible DOU,
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DAU_engaged_w_sap, DAU_engaged_w_default_engine
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The table is labeled as "change_controlled", which implies
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that changes require the approval of at least one owner.
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owners:
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- mozilla/revenue_forecasting_data_reviewers
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labels:
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incremental: true
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schedule: daily
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change_controlled: true
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scheduling:
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dag_name: bqetl_search_dashboard
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bigquery:
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time_partitioning:
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field: submission_date
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type: day
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require_partition_filter: true
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expiration_days: null
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clustering: null
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references: {}
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@ -0,0 +1,574 @@
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##### PULL SEARCH BEHAVIOR & ENGINES BY CLIENT
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WITH desktop_search_data AS (
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SELECT
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submission_date,
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country,
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client_id,
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distribution_id,
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CASE
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WHEN default_search_engine LIKE '%google%'
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THEN "Google"
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WHEN default_search_engine LIKE '%bing%'
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THEN "Bing"
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WHEN default_search_engine LIKE '%ddg%'
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OR default_search_engine LIKE '%duckduckgo%'
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THEN "DuckDuckGo"
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ELSE NULL
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END AS normalized_default_search_engine,
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normalized_engine,
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SUM(sap) AS search_count,
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SUM(ad_click) AS ad_click
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FROM
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`moz-fx-data-shared-prod.search.search_clients_engines_sources_daily`
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WHERE
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submission_date = @submission_date
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GROUP BY
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submission_date,
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country,
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client_id,
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distribution_id,
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normalized_default_search_engine,
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normalized_engine
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),
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## have to pull mobile search data from baseline ping so dates match DAU
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mobile_baseline_engine AS (
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SELECT DISTINCT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.search_default_engine_code AS default_search_engine
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FROM
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`moz-fx-data-shared-prod.fenix.baseline`
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WHERE
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DATE(submission_timestamp) = @submission_date
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UNION ALL
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SELECT DISTINCT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.search_default_engine AS default_search_engine
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FROM
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`moz-fx-data-shared-prod.firefox_ios.baseline`
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WHERE
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DATE(submission_timestamp) = @submission_date
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UNION ALL
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SELECT DISTINCT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.browser_default_search_engine AS default_search_engine
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FROM
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`moz-fx-data-shared-prod.focus_android.baseline`
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WHERE
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DATE(submission_timestamp) = @submission_date
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UNION ALL
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SELECT DISTINCT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.search_default_engine AS default_search_engine
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FROM
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`moz-fx-data-shared-prod.focus_ios.baseline`
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WHERE
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DATE(submission_timestamp) = @submission_date
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),
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mobile_baseline_search AS (
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SELECT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.search_default_engine_code AS default_search_engine,
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key_value.key AS engine,
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SUM(key_value.value) AS search_count
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FROM
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`moz-fx-data-shared-prod.fenix.baseline`,
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UNNEST(metrics.labeled_counter.metrics_search_count) AS key_value
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WHERE
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DATE(submission_timestamp) = @submission_date
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AND key_value.value <= 10000
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GROUP BY
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1,
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2,
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3,
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4
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UNION ALL
|
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SELECT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.search_default_engine AS default_search_engine,
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key_value.key AS engine,
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SUM(key_value.value) AS search_count
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FROM
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`moz-fx-data-shared-prod.firefox_ios.baseline`,
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UNNEST(metrics.labeled_counter.search_counts) AS key_value
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WHERE
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DATE(submission_timestamp) = @submission_date
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AND key_value.value <= 10000
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GROUP BY
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1,
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2,
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3,
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4
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UNION ALL
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SELECT
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.browser_default_search_engine AS default_search_engine,
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key_value.key AS engine,
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SUM(key_value.value) AS search_count
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FROM
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`moz-fx-data-shared-prod.focus_android.baseline`,
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UNNEST(metrics.labeled_counter.browser_search_search_count) AS key_value
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WHERE
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DATE(submission_timestamp) = @submission_date
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AND key_value.value <= 10000
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GROUP BY
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1,
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2,
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3,
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4
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UNION ALL
|
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SELECT
|
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DATE(submission_timestamp) AS submission_date,
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client_info.client_id,
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metrics.string.search_default_engine AS default_search_engine,
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key_value.key AS engine,
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SUM(key_value.value) AS search_count
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FROM
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`moz-fx-data-shared-prod.focus_ios.baseline`,
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UNNEST(metrics.labeled_counter.browser_search_search_count) AS key_value
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WHERE
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DATE(submission_timestamp) = @submission_date
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AND key_value.value <= 10000
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GROUP BY
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1,
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2,
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3,
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4
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),
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mobile_baseline_search_ad_clicks AS (
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SELECT
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DATE(submission_timestamp) AS submission_date,
|
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client_info.client_id,
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metrics.string.search_default_engine_code AS default_search_engine,
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key_value.key AS engine,
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SUM(key_value.value) AS ad_click
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FROM
|
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`moz-fx-data-shared-prod.fenix.baseline`,
|
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UNNEST(metrics.labeled_counter.browser_search_ad_clicks) AS key_value
|
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WHERE
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DATE(submission_timestamp) = @submission_date
|
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AND key_value.value <= 10000
|
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GROUP BY
|
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1,
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2,
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3,
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4
|
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UNION ALL
|
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SELECT
|
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DATE(submission_timestamp) AS submission_date,
|
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client_info.client_id,
|
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metrics.string.search_default_engine AS default_search_engine,
|
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key_value.key AS engine,
|
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SUM(key_value.value) AS ad_click
|
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FROM
|
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`moz-fx-data-shared-prod.firefox_ios.baseline`,
|
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UNNEST(metrics.labeled_counter.browser_search_ad_clicks) AS key_value
|
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WHERE
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DATE(submission_timestamp) = @submission_date
|
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AND key_value.value <= 10000
|
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GROUP BY
|
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1,
|
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2,
|
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3,
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4
|
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UNION ALL
|
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SELECT
|
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DATE(submission_timestamp) AS submission_date,
|
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client_info.client_id,
|
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metrics.string.browser_default_search_engine AS default_search_engine,
|
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key_value.key AS engine,
|
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SUM(key_value.value) AS ad_click
|
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FROM
|
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`moz-fx-data-shared-prod.focus_android.baseline`,
|
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UNNEST(metrics.labeled_counter.browser_search_ad_clicks) AS key_value
|
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WHERE
|
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DATE(submission_timestamp) = @submission_date
|
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AND key_value.value <= 10000
|
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GROUP BY
|
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1,
|
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2,
|
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3,
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4
|
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UNION ALL
|
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SELECT
|
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DATE(submission_timestamp) AS submission_date,
|
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client_info.client_id,
|
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metrics.string.search_default_engine AS default_search_engine,
|
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key_value.key AS engine,
|
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SUM(key_value.value) AS ad_click
|
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FROM
|
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`moz-fx-data-shared-prod.focus_ios.baseline`,
|
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UNNEST(metrics.labeled_counter.browser_search_ad_clicks) AS key_value
|
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WHERE
|
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DATE(submission_timestamp) = @submission_date
|
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AND key_value.value <= 10000
|
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GROUP BY
|
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1,
|
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2,
|
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3,
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4
|
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),
|
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mobile_baseline_full AS (
|
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SELECT
|
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submission_date,
|
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client_id,
|
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CASE
|
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WHEN default_search_engine LIKE '%google%'
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THEN "Google"
|
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WHEN default_search_engine LIKE '%bing%'
|
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THEN "Bing"
|
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WHEN default_search_engine LIKE '%ddg%'
|
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OR default_search_engine LIKE '%duckduckgo%'
|
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THEN "DuckDuckGo"
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ELSE NULL
|
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END AS normalized_default_search_engine,
|
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`moz-fx-data-shared-prod.udf.normalize_search_engine`(engine) AS normalized_engine,
|
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SUM(search_count) AS search_count,
|
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SUM(ad_click) AS ad_click
|
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FROM
|
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mobile_baseline_engine
|
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LEFT JOIN
|
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mobile_baseline_search
|
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USING (submission_date, client_id, default_search_engine)
|
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LEFT JOIN
|
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mobile_baseline_search_ad_clicks
|
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USING (submission_date, client_id, default_search_engine, engine)
|
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GROUP BY
|
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submission_date,
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client_id,
|
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normalized_default_search_engine,
|
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normalized_engine
|
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),
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### PULL CLIENTS WHO QUALIFY FOR KPI ACTIVITY STANDARDS
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desktop_dau_data AS (
|
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SELECT DISTINCT
|
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"desktop" AS device,
|
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submission_date,
|
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country,
|
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client_id,
|
||||
normalized_channel
|
||||
FROM
|
||||
`mozdata.telemetry.desktop_active_users`
|
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WHERE
|
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submission_date = @submission_date
|
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AND is_dau
|
||||
# not including Mozilla Online
|
||||
AND app_name = "Firefox Desktop"
|
||||
),
|
||||
mobile_dau_data AS (
|
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SELECT DISTINCT
|
||||
"mobile" AS device,
|
||||
submission_date,
|
||||
country,
|
||||
client_id,
|
||||
normalized_channel
|
||||
FROM
|
||||
`mozdata.telemetry.mobile_active_users`
|
||||
WHERE
|
||||
submission_date = @submission_date
|
||||
AND is_dau
|
||||
# not including Fenix MozillaOnline, BrowserStack, Klar
|
||||
AND app_name IN ("Focus iOS", "Firefox iOS", "Fenix", "Focus Android")
|
||||
),
|
||||
### FINAL CLIENT-LEVEL TABLES
|
||||
desktop_by_client_id AS (
|
||||
SELECT DISTINCT
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
client_id,
|
||||
CASE
|
||||
WHEN search_count > 0
|
||||
THEN 1
|
||||
ELSE 0
|
||||
END AS sap_category,
|
||||
CASE
|
||||
WHEN ad_click > 0
|
||||
THEN 1
|
||||
ELSE 0
|
||||
END AS ad_click_category
|
||||
FROM
|
||||
desktop_dau_data
|
||||
LEFT JOIN
|
||||
desktop_search_data
|
||||
USING (submission_date, country, client_id)
|
||||
),
|
||||
mobile_by_client_id AS (
|
||||
SELECT DISTINCT
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
"NULL" AS distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
client_id,
|
||||
CASE
|
||||
WHEN search_count > 0
|
||||
THEN 1
|
||||
ELSE 0
|
||||
END AS sap_category,
|
||||
CASE
|
||||
WHEN ad_click > 0
|
||||
THEN 1
|
||||
ELSE 0
|
||||
END AS ad_click_category
|
||||
FROM
|
||||
mobile_dau_data
|
||||
LEFT JOIN
|
||||
mobile_baseline_full
|
||||
USING (submission_date, client_id)
|
||||
)
|
||||
### COUNT DAU BY SEARCH BEHAVIOR
|
||||
SELECT
|
||||
"Google" AS partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category,
|
||||
COUNT(
|
||||
DISTINCT IF(
|
||||
normalized_default_search_engine = "Google"
|
||||
AND (
|
||||
(submission_date < "2023-12-01" AND country NOT IN ('RU', 'UA', 'TR', 'BY', 'KZ', 'CN'))
|
||||
OR (submission_date >= "2023-12-01" AND country NOT IN ('RU', 'UA', 'BY', 'CN'))
|
||||
),
|
||||
client_id,
|
||||
NULL
|
||||
)
|
||||
) AS dau_w_engine_as_default,
|
||||
COUNT(
|
||||
DISTINCT IF(
|
||||
sap_category > 0
|
||||
AND normalized_engine = 'Google'
|
||||
AND (
|
||||
(submission_date < "2023-12-01" AND country NOT IN ('RU', 'UA', 'TR', 'BY', 'KZ', 'CN'))
|
||||
OR (submission_date >= "2023-12-01" AND country NOT IN ('RU', 'UA', 'BY', 'CN'))
|
||||
),
|
||||
client_id,
|
||||
NULL
|
||||
)
|
||||
) AS dau_engaged_w_sap,
|
||||
FROM
|
||||
desktop_by_client_id
|
||||
GROUP BY
|
||||
partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category
|
||||
UNION ALL
|
||||
SELECT
|
||||
"Bing" AS partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category,
|
||||
COUNT(
|
||||
DISTINCT IF(normalized_default_search_engine = "Bing", client_id, NULL)
|
||||
) AS dau_w_engine_as_default,
|
||||
COUNT(
|
||||
DISTINCT IF(sap_category > 0 AND normalized_engine = 'Bing', client_id, NULL)
|
||||
) AS dau_engaged_w_sap,
|
||||
FROM
|
||||
desktop_by_client_id
|
||||
WHERE
|
||||
(distribution_id IS NULL OR distribution_id NOT LIKE '%acer%')
|
||||
AND client_id NOT IN (SELECT client_id FROM `moz-fx-data-shared-prod.search.acer_cohort`)
|
||||
GROUP BY
|
||||
partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category
|
||||
UNION ALL
|
||||
SELECT
|
||||
"DuckDuckGo" AS partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category,
|
||||
COUNT(
|
||||
DISTINCT IF(normalized_default_search_engine = "DuckDuckGo", client_id, NULL)
|
||||
) AS dau_w_engine_as_default,
|
||||
COUNT(
|
||||
DISTINCT IF(sap_category > 0 AND normalized_engine = "DuckDuckGo", client_id, NULL)
|
||||
) AS dau_engaged_w_sap
|
||||
FROM
|
||||
desktop_by_client_id
|
||||
GROUP BY
|
||||
partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category
|
||||
UNION ALL
|
||||
SELECT
|
||||
"Google" AS partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category,
|
||||
# custom engine bug merged in v121
|
||||
# null engine bug merged in v126
|
||||
# remove default engine data prior to June 2024
|
||||
COUNT(
|
||||
DISTINCT IF(
|
||||
submission_date >= "2024-06-01"
|
||||
AND normalized_default_search_engine = "Google"
|
||||
AND (
|
||||
(submission_date < "2023-12-01" AND country NOT IN ('RU', 'UA', 'TR', 'BY', 'KZ', 'CN'))
|
||||
OR (submission_date >= "2023-12-01" AND country NOT IN ('RU', 'UA', 'BY', 'CN'))
|
||||
),
|
||||
client_id,
|
||||
NULL
|
||||
)
|
||||
) AS dau_w_engine_as_default,
|
||||
COUNT(
|
||||
DISTINCT IF(
|
||||
sap_category > 0
|
||||
AND normalized_engine = 'Google'
|
||||
AND (
|
||||
(submission_date < "2023-12-01" AND country NOT IN ('RU', 'UA', 'TR', 'BY', 'KZ', 'CN'))
|
||||
OR (submission_date >= "2023-12-01" AND country NOT IN ('RU', 'UA', 'BY', 'CN'))
|
||||
),
|
||||
client_id,
|
||||
NULL
|
||||
)
|
||||
) AS dau_engaged_w_sap
|
||||
FROM
|
||||
mobile_by_client_id
|
||||
GROUP BY
|
||||
partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category
|
||||
UNION ALL
|
||||
SELECT
|
||||
"Bing" AS partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category,
|
||||
# custom engine bug merged in v121
|
||||
# null engine bug merged in v126
|
||||
# remove default engine data prior to June 2024
|
||||
COUNT(
|
||||
DISTINCT IF(
|
||||
submission_date >= "2024-06-01"
|
||||
AND normalized_default_search_engine = "Bing",
|
||||
client_id,
|
||||
NULL
|
||||
)
|
||||
) AS dau_w_engine_as_default,
|
||||
COUNT(
|
||||
DISTINCT IF(sap_category > 0 AND normalized_engine = 'Bing', client_id, NULL)
|
||||
) AS dau_engaged_w_sap
|
||||
FROM
|
||||
mobile_by_client_id
|
||||
GROUP BY
|
||||
partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category
|
||||
UNION ALL
|
||||
SELECT
|
||||
"DuckDuckGo" AS partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category,
|
||||
# custom engine bug merged in v121
|
||||
# null engine bug merged in v126
|
||||
# remove default engine data prior to June 2024
|
||||
COUNT(
|
||||
DISTINCT IF(
|
||||
submission_date >= "2024-06-01"
|
||||
AND normalized_default_search_engine = "DuckDuckGo",
|
||||
client_id,
|
||||
NULL
|
||||
)
|
||||
) AS dau_w_engine_as_default,
|
||||
COUNT(
|
||||
DISTINCT IF(sap_category > 0 AND normalized_engine = "DuckDuckGo", client_id, NULL)
|
||||
) AS dau_engaged_w_sap
|
||||
FROM
|
||||
mobile_by_client_id
|
||||
GROUP BY
|
||||
partner,
|
||||
submission_date,
|
||||
device,
|
||||
normalized_channel,
|
||||
country,
|
||||
distribution_id,
|
||||
normalized_default_search_engine,
|
||||
normalized_engine,
|
||||
sap_category,
|
||||
ad_click_category
|
|
@ -0,0 +1,37 @@
|
|||
fields:
|
||||
- mode: NULLABLE
|
||||
name: partner
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: submission_date
|
||||
type: DATE
|
||||
- mode: NULLABLE
|
||||
name: device
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: country
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: normalized_channel
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: distribution_id
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: normalized_default_search_engine
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: normalized_engine
|
||||
type: STRING
|
||||
- mode: NULLABLE
|
||||
name: sap_category
|
||||
type: INTEGER
|
||||
- mode: NULLABLE
|
||||
name: ad_click_category
|
||||
type: INTEGER
|
||||
- mode: NULLABLE
|
||||
name: dau_w_engine_as_default
|
||||
type: INTEGER
|
||||
- mode: NULLABLE
|
||||
name: dau_engaged_w_sap
|
||||
type: INTEGER
|
Загрузка…
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