Review Updates

docs/analytics.md

@@ -1,15 +1,14 @@
 
-<i>Last updated: Feb 25, 2019</i>
+_Last updated: Feb 25, 2019_
 
-<br />
 
 # Firefox Monitor Analytics Plan
 
 This is the Analytics plan for Firefox Monitor. It documents our use of Google Analytics and what we do with the information we collect.
 
-<br>
 
 ## Analysis
+
 **Firefox Monitor uses Google Analytics to collect and organize data. We do this to get a better understanding of what is working, and where we still have work to do.**
 
 
@@ -26,7 +25,6 @@ This is the Analytics plan for Firefox Monitor. It documents our use of Google A
 
 >Which devices are most commonly used to access Firefox Monitor?
 
-<br>
   
 **User Behavior:**
 
@@ -39,7 +37,7 @@ This is the Analytics plan for Firefox Monitor. It documents our use of Google A
 >Are users more likely to sign up for alerts before or after scanning their email?
 
 
-<br />
+
 
 ## Collection
 
@@ -48,85 +46,91 @@ Events are reported using the [Google Analytics Measurement Protocol](https://de
 We collect data for the following events:
 
 - When the page loads (or reloads).
-`hitType` : pageView
-`page` : location.pathName
-<br>
+  * `hitType` : pageView
+  * `page` : location.pathName
 
-#### Forms:<br><br> `Email Scan Form` &nbsp; `Scan Another Email Form` &nbsp; `Sign Up Form` &nbsp;
+
+### Forms:
+
+**`Email Scan Form`** &nbsp; **`Scan Another Email Form`** &nbsp; **`Sign Up Form`**
 
 - When a form appears on the page.
-`hitType` : event
-`eventCategory` : Form ID
-`eventAction` : View
-`eventLabel` : Page location ID.
+  * `hitType` : event
+  * `eventCategory` : Form ID
+  * `eventAction` : View
+  * `eventLabel` : Page location ID.
 
 
 - When a user focuses inside a form input.
-`hitType` : event
-`eventCategory` : Form ID
-`eventAction` : Engage
-`eventLabel` : Page location ID.
+  * `hitType` : event
+  * `eventCategory` : Form ID
+  * `eventAction` : Engage
+  * `eventLabel` : Page location ID.
 
 
 - When a user submits a form.
-`hitType` : event
-`eventCategory` : Form ID
-`eventAction` : Submit
-`eventLabel` : Page location ID.
+  * `hitType` : event
+  * `eventCategory` : Form ID
+  * `eventAction` : Submit
+  * `eventLabel` : Page location ID.
 
 
 - When a user submits an invalid email.
-`hitType` : event
-`eventCategory` : Form ID
-`eventAction` : Failure
-`eventLabel` : Page location ID.
+  * `hitType` : event
+  * `eventCategory` : Form ID
+  * `eventAction` : Failure
+  * `eventLabel` : Page location ID.
 
 
 - When a user submits a valid email.
-`hitType` : event
-`eventCategory` : Form ID
-`eventAction` : Success
-`eventLabel` : Page location ID.
-<br>
+  * `hitType` : event
+  * `eventCategory` : Form ID
+  * `eventAction` : Success
+  * `eventLabel` : Page location ID.
 
 
-#### Buttons:<br><br> `Download Firefox Button`&nbsp;&nbsp;`Sign Up Button`&nbsp;&nbsp; `See Full Report Button`<br><br> `Sign up to Check Button` &nbsp;`Show All Breaches Button`
+### Buttons:
+
+**`Download Firefox Button`** &nbsp; **`Sign Up Button`** &nbsp; **`See Full Report Button`** &nbsp;
+**`Sign up to Check Button`** &nbsp; **`Show All Breaches Button`**
 
 
 - When a button appears on the page
-`hitType` : event
-`eventCategory` : Button ID
-`eventAction` : View
-`eventLabel` : Page location ID.
+  * `hitType` : event
+  * `eventCategory` : Button ID
+  * `eventAction` : View
+  * `eventLabel` : Page location ID.
 
 
 - When a user clicks a link or button.
-`hitType` : event
-`eventCategory` : Button or Link ID
-`eventAction` : Engage
-`eventLabel` : Page location ID.
+  * `hitType` : event
+  * `eventCategory` : Button or Link ID
+  * `eventAction` : Engage
+  * `eventLabel` : Page location ID.
 
 
-<br>
 
-#### Links:<br><br>`Outbound & Utility Links` &nbsp;&nbsp; `Internal Links`
-  
+
+### Links:
+
+**`Outbound & Utility Links`** &nbsp; **`Internal Links`**
 
 - When a user clicks a link
-`hitType` : event
-`eventCategory` : Type of Link (Outbound or Internal)
-`eventAction` : Click
-`eventLabel` : Link ID // Page location ID.
-<br>
+  * `hitType` : event
+  * `eventCategory` : Type of Link (Outbound or Internal)
+  * `eventAction` : Click
+  * `eventLabel` : Link ID // Page location ID.
+
 
 ## Opt Out of Google Analytics Tracking
-**Firefox Monitor respects user privacy and honors **DNT** headers.**
+
+**Firefox Monitor respects user privacy and honors DNT headers.**
 
 Before initializing Google Analytics, we check the user's browser settings for a **DNT** signal. If the **DNT** header is enabled, Analytics is never initialized and is not used to collect data for that session.
 
 
 >[How Firefox Monitor detects DNT.](https://github.com/schalkneethling/dnt-helper)
 
->[How do I turn on the Do Not Track feature?](https://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature) </i>
+>[How do I turn on the Do Not Track feature?](https://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature)
+
 
-<br />