Update analytics.md

docs/analytics.md

@@ -1,20 +1,15 @@
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-_Last updated: Feb 25, 2019_
-
+_Last updated: Nov 19, 2019_
 
 # Firefox Monitor Analytics Plan
 
 This is the Analytics plan for Firefox Monitor. It documents our use of Google Analytics and what we do with the information we collect.
 
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 ## Analysis
 
 **Firefox Monitor uses Google Analytics to collect and organize data. We do this to get a better understanding of what is working, and where we still have work to do.**
 
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 **Captured data also helps provide answers to the following questions:**
 
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 **Demographic:**
 
 >From which country does the majority of our traffic originate?
@@ -25,7 +20,6 @@ This is the Analytics plan for Firefox Monitor. It documents our use of Google A
 
 >Which devices are most commonly used to access Firefox Monitor?
 
-  
 **User Behavior:**
 
 >Do users scan their email?
@@ -37,8 +31,6 @@ This is the Analytics plan for Firefox Monitor. It documents our use of Google A
 >Are users more likely to sign up for alerts before or after scanning their email?
 
 
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 ## Collection
 
 Events are reported using the [Google Analytics Measurement Protocol](https://developers.google.com/analytics/devguides/collection/protocol/v1/).
@@ -49,10 +41,9 @@ We collect data for the following events:
   * `hitType` : pageView
   * `page` : location.pathName
 
+### Scan and Add Email Forms
 
-### Forms:
-
-**`Email Scan Form`**   **`Scan Another Email Form`**   **`Sign Up Form`**
+**`Email Scan Form`**     **`Scan Another Email Form`**     **`Add Another Email Form`**
 
 - When a form appears on the page.
   * `hitType` : event
@@ -74,26 +65,22 @@ We collect data for the following events:
   * `eventAction` : Submit
   * `eventLabel` : Page location ID.
 
-
 - When a user submits an invalid email.
   * `hitType` : event
   * `eventCategory` : Form ID
   * `eventAction` : Failure
   * `eventLabel` : Page location ID.
 
-
 - When a user submits a valid email.
   * `hitType` : event
   * `eventCategory` : Form ID
   * `eventAction` : Success
   * `eventLabel` : Page location ID.
+  
 
+### Sign Up Buttons & Links (FxA Entrypoints)
 
-### Buttons:
-
-**`Download Firefox Button`**   **`Sign Up Button`**   **`See Full Report Button`**  
-**`Sign up to Check Button`**   **`Show All Breaches Button`**
-
+**`Sign In Button`** -   **`Sign Up Button`**     **`Sign In Link`**   **`About page SignUp Button`**     **`Alert Me About New Breaches`**     **`Alert Me About New Breaches - Banner`**   
 
 - When a button appears on the page
   * `hitType` : event
@@ -101,25 +88,54 @@ We collect data for the following events:
   * `eventAction` : View
   * `eventLabel` : Page location ID.
 
-
 - When a user clicks a link or button.
   * `hitType` : event
   * `eventCategory` : Button or Link ID
   * `eventAction` : Engage
   * `eventLabel` : Page location ID.
 
+### Miscellaneous
+
+**`All Breaches: Fuzzy Finder`**   **`All Breaches: Show All Button`**   **`About Page: Download Firefox`**   **`About Page: Search Your Email`**   **`Breach Detail: Change Password Button`**   **`Breach Detail: Website URL Link`**   **`Remove Email Form`**   **`Show All Breaches Button`**
 
 
-
-### Links:
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-**`Outbound & Utility Links`**   **`Internal Links`**
-
-- When a user clicks a link
+- When a user clicks a triggering element
   * `hitType` : event
   * `eventCategory` : Type of Link (Outbound or Internal)
+  * `eventAction` : Click / Engage
+  * `eventLabel` : Link ID
+  
+
+### Links
+
+**`Outbound & Utility Links`**     **`Internal Links`**     **`Security Tips Links`**
+
+- When a user clicks a link.
+  * `hitType` : event
+  * `eventCategory` :Button or Link ID
   * `eventAction` : Click
-  * `eventLabel` : Link ID // Page location ID.
+  * `eventLabel` : Page location ID.
+
+
+### Bento
+
+- When a user opens the Bento menu
+  * `hitType` : event
+  * `eventCategory` : bento
+  * `eventAction` : bento-opened
+  * `eventLabel` : fx-monitor
+
+- When a user closes the Bento menu
+  * `hitType` : event
+  * `eventCategory` : bento
+  * `eventAction` : bento-closed
+  * `eventLabel` : fx-monitor
+
+- When a user clicks on one of the Bento menu links
+  * `hitType` : event
+  * `eventCategory` : bento
+  * `eventAction` : bento-app-link-click
+  * `eventLabel` : link identifier
 
 
 ## Opt Out of Google Analytics Tracking
@@ -128,9 +144,6 @@ We collect data for the following events:
 
 Before initializing Google Analytics, we check the user's browser settings for a **DNT** signal. If the **DNT** header is enabled, Analytics is never initialized and is not used to collect data for that session.
 
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 >[How Firefox Monitor detects DNT.](https://github.com/schalkneethling/dnt-helper)
 
 >[How do I turn on the Do Not Track feature?](https://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature)
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-