diff --git a/.env.integration-tests b/.env.integration-tests
index 2ccfa48d6..8d9c2561d 100644
--- a/.env.integration-tests
+++ b/.env.integration-tests
@@ -28,7 +28,7 @@ KINTO_HOST=http://kinto:8888/v1
 KINTO_PASS=experimenter
 KINTO_USER=experimenter
 KINTO_REVIEW_TIMEOUT=40
-LOGGING_CONSOLE_LEVEL=INFO
+LOG_LEVEL=INFO
 LOGGING_USE_JSON=False
 NORMANDY_API_HOST=
 NORMANDY_DEVTOOLS_HOST=https://normandy-devtools.services.mozilla.com/#/local
diff --git a/.env.sample b/.env.sample
index 16e90ddca..165c09a91 100644
--- a/.env.sample
+++ b/.env.sample
@@ -30,7 +30,7 @@ KINTO_HOST=http://kinto:8888/v1
 KINTO_PASS=experimenter
 KINTO_USER=experimenter
 KINTO_REVIEW_TIMEOUT=60
-LOGGING_CONSOLE_LEVEL=INFO
+LOG_LEVEL=INFO
 LOGGING_USE_JSON=False
 NORMANDY_API_HOST=
 NORMANDY_DEVTOOLS_HOST=https://normandy-devtools.services.mozilla.com/#/local
diff --git a/.github/CONTRIBUTING.md b/.github/CONTRIBUTING.md
new file mode 100644
index 000000000..fbafd9a49
--- /dev/null
+++ b/.github/CONTRIBUTING.md
@@ -0,0 +1,15 @@
+# Contributing
+
+First off, thanks for taking the time to contribute! ❤️
+
+All types of contributions are encouraged and valued.
+
+Before doing so, here are a few guidelines:
+
+* You agree to license your contributions under the project [license](LICENSE).
+* Use pull-requests early so it's open for discussion, even if your
+  contribution isn't ready yet.
+* All pull requests should include tests, as they help us avoid regressions in
+  our code.
+* A pull-request adding functionality should also update the documentation
+  accordingly.
diff --git a/.github/SECURITY.md b/.github/SECURITY.md
new file mode 100644
index 000000000..0e9b29d1f
--- /dev/null
+++ b/.github/SECURITY.md
@@ -0,0 +1,5 @@
+# Security Policy
+
+This code and its associated production web page are included in the Mozilla’s web and services [bug bounty program](https://www.mozilla.org/en-US/security/web-bug-bounty/). If you find a security vulnerability, please submit it via the process outlined in the program and [FAQ pages](https://www.mozilla.org/en-US/security/bug-bounty/faq-webapp/). Further technical details about this application are available from the [Bug Bounty Onramp page](https://wiki.mozilla.org/Security/BugBountyOnramp/).
+
+Please submit all security-related bugs through Bugzilla using the [web security bug form](https://bugzilla.mozilla.org/form.web.bounty). Never submit security-related bugs through a Github Issue or by email.
diff --git a/.github/SUPPORT.md b/.github/SUPPORT.md
new file mode 100644
index 000000000..837739839
--- /dev/null
+++ b/.github/SUPPORT.md
@@ -0,0 +1,5 @@
+# Support
+
+If you're looking for support for Experimenter, check out:
+
+* `#nimbus-dev` on mozilla.slack.com
diff --git a/Makefile b/Makefile
index 1f6cc6b92..8c67bfede 100644
--- a/Makefile
+++ b/Makefile
@@ -56,7 +56,14 @@ CLI_DIR = experimenter/experimenter/features/manifests/application-services
 CLI_INSTALLER = $(CLI_DIR)/install-nimbus-cli.sh
 NIMBUS_CLI = $(CLI_DIR)/nimbus-cli
 
-ssl: nginx/key.pem nginx/cert.pem
+help:
+	@echo "Please use 'make <target>' where <target> is one of the following commands."
+	@echo
+	@grep -E '^[a-zA-Z_-]+:.*?## .*$$' Makefile | sort | awk 'BEGIN {FS = ":.*?## "}; {printf "\033[36m%-30s\033[0m %s\n", $$1, $$2}'
+	@echo
+	@echo "Check the Makefile to know exactly what each target is doing."
+
+ssl: nginx/key.pem nginx/cert.pem  ## Generate all SSL certificates
 
 nginx/key.pem:
 	openssl genrsa -out nginx/key.pem 4096
@@ -66,10 +73,10 @@ nginx/cert.pem: nginx/key.pem
 		-subj "/C=US/ST=California/L=Mountain View/O=Mozilla/CN=experiment_local" \
 		> nginx/cert.pem
 
-secretkey:
+secretkey:  ## Generate random key
 	openssl rand -hex 24
 
-auth_gcloud:
+auth_gcloud:  ## Login to GCloud
 	gcloud auth login --update-adc
 
 jetstream_config:
@@ -80,18 +87,18 @@ jetstream_config:
 feature_manifests: build_dev
 	$(COMPOSE) run experimenter /experimenter/bin/manifest-tool.py fetch-latest
 
-install_nimbus_cli:
+install_nimbus_cli:  ## Install Nimbus client
 	mkdir -p $(CLI_DIR)
 	curl --proto '=https' --tlsv1.2 -sSf https://raw.githubusercontent.com/mozilla/application-services/main/install-nimbus-cli.sh > "$(CLI_INSTALLER)"
 	$(SHELL) $(CLI_INSTALLER) --directory "$(CLI_DIR)"
 
-fetch_external_resources: jetstream_config install_nimbus_cli feature_manifests
+fetch_external_resources: jetstream_config install_nimbus_cli feature_manifests  ## Fetch all external resources
 	echo "External Resources Fetched"
 
-update_kinto:
+update_kinto:  ## Update latest Kinto/Remote Settings container
 	docker pull mozilla/kinto-dist:latest
 
-compose_build:
+compose_build:  ## Build containers
 	$(COMPOSE) build
 
 build_dev: ssl
@@ -122,24 +129,27 @@ docker_prune:
 	docker volume prune -f
 	docker volume rm $$(docker volume ls -qf dangling=true) || true
 
-static_rm:
+static_rm:  ## Remove statically generated files
 	rm -Rf experimenter/node_modules
 	rm -Rf experimenter/experimenter/legacy/legacy-ui/core/node_modules/
 	rm -Rf experimenter/experimenter/nimbus-ui/node_modules/
 	rm -Rf experimenter/experimenter/legacy/legacy-ui/assets/
 	rm -Rf experimenter/experimenter/nimbus-ui/build/
 
-kill: compose_stop compose_rm docker_prune
+kill: compose_stop compose_rm docker_prune  ## Stop, remove, and prune containers
 	echo "All containers removed!"
 
-check: build_test
+lint: build_test  ## Running linting on source code
 	$(COMPOSE_TEST) run experimenter sh -c '$(WAIT_FOR_DB) (${PARALLEL} "$(NIMBUS_SCHEMA_CHECK)" "$(PYTHON_CHECK_MIGRATIONS)" "$(CHECK_DOCS)" "$(BLACK_CHECK)" "$(RUFF_CHECK)" "$(ESLINT_LEGACY)" "$(ESLINT_NIMBUS_UI)" "$(TYPECHECK_NIMBUS_UI)" "$(PYTHON_TYPECHECK)" "$(PYTHON_TEST)" "$(JS_TEST_LEGACY)" "$(JS_TEST_NIMBUS_UI)" "$(JS_TEST_REPORTING)") ${COLOR_CHECK}'
+check: lint
 
-pytest: build_test
+test: build_test  ## Run tests
 	$(COMPOSE_TEST) run experimenter sh -c '$(WAIT_FOR_DB) $(PYTHON_TEST)'
+pytest: test
 
-up: build_dev
+start: build_dev  ## Start containers
 	$(COMPOSE) up
+up: start
 
 up_legacy: build_dev
 	$(COMPOSE_LEGACY) up
@@ -165,19 +175,20 @@ generate_docs: build_dev
 generate_types: build_dev
 	$(COMPOSE) run experimenter sh -c "$(NIMBUS_TYPES_GENERATE)"
 
-code_format: build_dev
+format: build_dev  ## Format source tree
 	$(COMPOSE) run experimenter sh -c '${PARALLEL} "$(RUFF_FIX);$(BLACK_FIX)" "$(ESLINT_FIX_CORE)" "$(ESLINT_FIX_NIMBUS_UI)"'
+code_format: format
 
 makemigrations: build_dev
 	$(COMPOSE) run experimenter python manage.py makemigrations
 
-migrate: build_dev
+migrate: build_dev  ## Run database migrations
 	$(COMPOSE) run experimenter sh -c "$(WAIT_FOR_DB) $(PYTHON_MIGRATE)"
 
 bash: build_dev
 	$(COMPOSE) run experimenter bash
 
-refresh: kill build_dev compose_build
+refresh: kill build_dev compose_build  ## Rebuild all containers
 	$(COMPOSE) run -e SKIP_DUMMY=$$SKIP_DUMMY experimenter bash -c '$(WAIT_FOR_DB) $(PYTHON_MIGRATE)&&$(LOAD_LOCALES)&&$(LOAD_COUNTRIES)&&$(LOAD_LANGUAGES)&&$(LOAD_FEATURES)&&$(LOAD_DUMMY_EXPERIMENTS)'
 
 dependabot_approve:
@@ -270,17 +281,18 @@ SCHEMAS_DEPLOY_NPM = echo "//registry.npmjs.org/:_authToken=${NPM_TOKEN}" > .npm
 SCHEMAS_VERSION_PYPI = poetry version ${SCHEMAS_VERSION};
 SCHEMAS_VERSION_NPM = npm version --allow-same-version ${SCHEMAS_VERSION};
 
-schemas_build:
+schemas_build:  ## Build schemas
 	$(DOCKER_BUILD) --target dev -f schemas/Dockerfile -t schemas:dev schemas/
 
 schemas_bash: schemas_build
 	$(SCHEMAS_RUN) "bash"
 
-schemas_format: schemas_build
+schemas_format: schemas_build  ## Format schemas source tree
 	$(SCHEMAS_RUN) "$(SCHEMAS_FORMAT)"
 
-schemas_check: schemas_build
+schemas_lint: schemas_build  ## Lint schemas source tree
 	$(SCHEMAS_RUN) "$(SCHEMAS_BLACK)&&$(SCHEMAS_RUFF)&&$(SCHEMAS_DIFF_PYDANTIC)&&$(SCHEMAS_TEST)"
+schemas_check: schemas_lint
 
 schemas_dist_pypi: schemas_build
 	$(SCHEMAS_RUN) "$(SCHEMAS_DIST_PYPI)"
diff --git a/README.md b/README.md
index 50aed8d01..907e1c2fb 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # Mozilla Experimenter
 
-[![CircleCI](https://circleci.com/gh/mozilla/experimenter.svg?style=svg)](https://circleci.com/gh/mozilla/experimenter)
+[![CircleCI](https://circleci.com/gh/mozilla/experimenter.svg?style=svg)](https://circleci.com/gh/mozilla/experimenter) ![Status](https://img.shields.io/badge/Status-Invest-green)
 
 Experimenter is a platform for managing experiments in [Mozilla Firefox](https://www.mozilla.org/en-US/firefox/?utm_medium=referral&utm_source=firefox-com).
 
diff --git a/experimenter/experimenter/experiments/apps.py b/experimenter/experimenter/experiments/apps.py
index ff9136b6b..383f087e3 100644
--- a/experimenter/experimenter/experiments/apps.py
+++ b/experimenter/experimenter/experiments/apps.py
@@ -1,6 +1,10 @@
 import markus
+import sentry_sdk
 from django.apps import AppConfig
 from django.conf import settings
+from sentry_sdk.integrations.django import DjangoIntegration
+
+from experimenter.base import app_version
 
 
 class ExperimentsConfig(AppConfig):
@@ -8,3 +12,18 @@ class ExperimentsConfig(AppConfig):
 
     def ready(self):
         markus.configure(settings.MARKUS_BACKEND)
+
+        if settings.SENTRY_DSN:  # pragma: no cover
+            sentry_sdk.init(
+                dsn=settings.SENTRY_DSN,
+                integrations=[DjangoIntegration()],
+                # Set traces_sample_rate to 1.0 to capture 100%
+                # of transactions for performance monitoring.
+                # We recommend adjusting this value in production.
+                traces_sample_rate=1.0,
+                # If you wish to associate users to errors (assuming you are using
+                # django.contrib.auth) you may enable sending PII data.
+                send_default_pii=False,
+                environment=settings.SENTRY_ENV,
+                release=app_version(),
+            )
diff --git a/experimenter/experimenter/settings.py b/experimenter/experimenter/settings.py
index a29fc33c6..137c05990 100644
--- a/experimenter/experimenter/settings.py
+++ b/experimenter/experimenter/settings.py
@@ -14,11 +14,9 @@ import os
 from importlib import resources
 from urllib.parse import urljoin
 
-import sentry_sdk
 from decouple import config
 from django.contrib.admin import ModelAdmin, StackedInline, TabularInline
 from django.db.models import DecimalField, ForeignKey, JSONField, ManyToManyField
-from sentry_sdk.integrations.django import DjangoIntegration
 
 for cls in [
     DecimalField,
@@ -230,11 +228,13 @@ MEDIA_ROOT = os.path.join(BASE_DIR, "media")
 MEDIA_URL = "/media/"
 
 
-LOGGING_CONSOLE_LEVEL = config("LOGGING_CONSOLE_LEVEL", default="DEBUG")
+LOGGING_CONSOLE_LEVEL = config("LOGGING_CONSOLE_LEVEL", default="DEBUG")  # Legacy env var
+LOG_LEVEL = config("LOG_LEVEL", default=LOGGING_CONSOLE_LEVEL)
 
 # Logging
 
-LOGGING_USE_JSON = config("LOGGING_USE_JSON", cast=bool, default=True)
+_logging_use_json = config("LOGGING_USE_JSON", cast=bool, default=True)  # Legacy env var
+LOG_FORMAT = config("LOG_FORMAT", default="mozlog" if _logging_use_json else "text")
 
 LOGGING = {
     "version": 1,
@@ -244,13 +244,13 @@ LOGGING = {
             "()": "dockerflow.logging.JsonLogFormatter",
             "logger_name": "experimenter",
         },
-        "verbose": {"format": "%(levelname)s %(asctime)s %(name)s %(message)s"},
+        "text": {"format": "%(levelname)s %(asctime)s %(name)s %(message)s"},
     },
     "handlers": {
         "console": {
-            "level": LOGGING_CONSOLE_LEVEL,
+            "level": LOG_LEVEL,
             "class": "logging.StreamHandler",
-            "formatter": "mozlog" if LOGGING_USE_JSON else "verbose",
+            "formatter": LOG_FORMAT,
         }
     },
     "loggers": {
@@ -271,19 +271,8 @@ LOGGING = {
 
 # Sentry configuration
 SENTRY_DSN = config("SENTRY_DSN", default=None)
+SENTRY_ENV = config("SENTRY_ENV", default=None)
 SENTRY_DSN_NIMBUS_UI = SENTRY_DSN
-if SENTRY_DSN:  # pragma: no cover
-    sentry_sdk.init(
-        dsn=SENTRY_DSN,
-        integrations=[DjangoIntegration()],
-        # Set traces_sample_rate to 1.0 to capture 100%
-        # of transactions for performance monitoring.
-        # We recommend adjusting this value in production.
-        traces_sample_rate=1.0,
-        # If you wish to associate users to errors (assuming you are using
-        # django.contrib.auth) you may enable sending PII data.
-        send_default_pii=False,
-    )
 
 
 # Django Rest Framework Configuration