diff --git a/maintenance/maintenance.html b/maintenance/maintenance.html
index 24605b89e..36b4b7312 100644
--- a/maintenance/maintenance.html
+++ b/maintenance/maintenance.html
@@ -76,7 +76,7 @@
                     </div>
                     <div class="donate-btn-wrapper">
                       <a id="donate-header-btn" class="btn btn-pop"
-                        href="https://donate.mozilla.org/"
+                        href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=header"
                         target="_blank" rel="noopener noreferrer">Donate</a>
                     </div>
                   </div>
@@ -107,7 +107,7 @@
             <h3 class="h3-heading mb-0">We all love the Web. Join Mozilla in defending it.</h3>
             <h4 class="h3-heading mb-4">Let’s protect the world’s largest resource for future generations.</h4>
             <div>
-              <a href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer" c class="btn btn-secondary dark-theme">Donate now</a>
+              <a href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=maintenance_cta" target="_blank" rel="noopener noreferrer" c class="btn btn-secondary dark-theme">Donate now</a>
             </div>
           </div>
         </div>
@@ -132,7 +132,7 @@
               </div>
               <div class="col-lg-6 col-xl-7">
                 <ul class="link-list list-unstyled mb-0">
-                  <li class="mb-2"><a id="donate-footer-btn" href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer" class="dark-theme">Donate</a></li>
+                  <li class="mb-2"><a id="donate-footer-btn" href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=footer" target="_blank" rel="noopener noreferrer" class="dark-theme">Donate</a></li>
                   <li class="mb-2"><a href="https://www.mozilla.org/privacy/websites/#cookies" class="dark-theme">Cookies</a></li>
                   <li class="mb-2"><a href="https://www.mozilla.org/about/legal/terms/mozilla/" class="dark-theme">Legal</a></li>
                   <li class="mb-2"><a href="https://www.mozilla.org/about/governance/policies/participation/" class="dark-theme">Participation Guidelines</a></li>
diff --git a/network-api/networkapi/mozfest/templates/partials/mozfest_footer.html b/network-api/networkapi/mozfest/templates/partials/mozfest_footer.html
index 5ed132f87..721351f28 100644
--- a/network-api/networkapi/mozfest/templates/partials/mozfest_footer.html
+++ b/network-api/networkapi/mozfest/templates/partials/mozfest_footer.html
@@ -29,7 +29,7 @@
 {% endblock %}
 
 {% block general_links %}
-  <li><a id="donate-footer-btn" href="https://donate.mozilla.org/" rel="noopener noreferrer" class="dark-theme">{% trans "Donate" %}</a></li>
+  <li><a id="donate-footer-btn" href="https://donate.mozilla.org/?utm_source=mozillafestival.org&utm_medium=referral&utm_campaign=fmonav&utm_content=footer" rel="noopener noreferrer" class="dark-theme">{% trans "Donate" %}</a></li>
   <!-- the rest of the links should be listed alphabetically -->
   <li><a href="https://www.mozillafestival.org/sponsor" class="dark-theme">{% trans "Support MozFest" %}</a></li>
   <li><a href="https://careers.mozilla.org/listings/?team=Mozilla%20Foundation" class="dark-theme">{% trans "Careers" %}</a></li>
diff --git a/network-api/networkapi/templates/partials/footer.html b/network-api/networkapi/templates/partials/footer.html
index 01638a7ce..31018e7da 100644
--- a/network-api/networkapi/templates/partials/footer.html
+++ b/network-api/networkapi/templates/partials/footer.html
@@ -12,7 +12,7 @@
           <p class="h3-heading mb-0">{% trans "We all love the Web. Join Mozilla in defending it." %}</p>
           <p class="h3-heading mb-4">{% trans "Let’s protect the world’s largest resource for future generations." %}</p>
           <div>
-            <a href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer" class="btn btn-secondary dark-theme" id="donate-banner-cta">{% trans "Donate now" %}</a>
+            <a href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=footer" target="_blank" rel="noopener noreferrer" class="btn btn-secondary dark-theme" id="donate-banner-cta">{% trans "Donate now" %}</a>
           </div>
         </div>
       </div>
@@ -48,7 +48,7 @@
             <div class="col-lg-6 col-xl-7">
               <ul class="link-list list-unstyled mb-0">
                 {% block general_links %}
-                <li><a id="donate-footer-btn" href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer" class="dark-theme">{% trans "Donate" %}</a></li>
+                <li><a id="donate-footer-btn" href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=footer" target="_blank" rel="noopener noreferrer" class="dark-theme">{% trans "Donate" %}</a></li>
                 <!-- the rest of the links should be listed alphabetically -->
                 <li><a href="https://careers.mozilla.org/listings/?team=Mozilla%20Foundation" class="dark-theme">{% trans "Careers" %}</a></li>
                 <li><a href="https://www.mozilla.org/privacy/websites/#cookies" class="dark-theme">{% trans "Cookies" %}</a></li>
diff --git a/network-api/networkapi/templates/partials/primary_nav.html b/network-api/networkapi/templates/partials/primary_nav.html
index 92e874ea8..5edfa497d 100644
--- a/network-api/networkapi/templates/partials/primary_nav.html
+++ b/network-api/networkapi/templates/partials/primary_nav.html
@@ -63,7 +63,7 @@
 
               {% block donate_and_newsletter %}
               <div class="d-flex align-items-center">
-                <a id="donate-header-btn" class="primary-nav-special-link heart-glyph" href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer">{% trans "Donate" %}</a>
+                <a id="donate-header-btn" class="primary-nav-special-link heart-glyph" href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=header" target="_blank" rel="noopener noreferrer">{% trans "Donate" %}</a>
                 {% if page.signup == None %}<button class="btn btn-secondary btn-newsletter d-none d-lg-block ml-md-3">{% trans "Newsletter" %}</button>{% endif %}
               </div>
               {% endblock %}
diff --git a/network-api/networkapi/wagtailpages/templates/buyersguide/primary_nav.html b/network-api/networkapi/wagtailpages/templates/buyersguide/primary_nav.html
index cbb7c7682..ae08c62d2 100644
--- a/network-api/networkapi/wagtailpages/templates/buyersguide/primary_nav.html
+++ b/network-api/networkapi/wagtailpages/templates/buyersguide/primary_nav.html
@@ -23,7 +23,7 @@
 {% block donate_and_newsletter %}
 <div class="d-flex align-items-center">
   {% include "buyersguide/fragments/pni_nav_links.html" with class="primary-nav-special-link d-none d-md-block" %}
-  <a id="donate-header-btn" class="primary-nav-special-link heart-glyph" href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer">{% trans "Donate" %}</a>
+  <a id="donate-header-btn" class="primary-nav-special-link heart-glyph" href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=header" target="_blank" rel="noopener noreferrer">{% trans "Donate" %}</a>
   {% if page.signup == None %}<button class="btn btn-secondary btn-newsletter d-none d-lg-block ml-md-3">{% trans "Newsletter" %}</button>{% endif %}
 </div>
 {% endblock %}
diff --git a/network-api/networkapi/wagtailpages/templates/maintenance/maintenance.html b/network-api/networkapi/wagtailpages/templates/maintenance/maintenance.html
index ce2749483..b3ec585d9 100644
--- a/network-api/networkapi/wagtailpages/templates/maintenance/maintenance.html
+++ b/network-api/networkapi/wagtailpages/templates/maintenance/maintenance.html
@@ -75,7 +75,7 @@
                     </div>
                     <div class="donate-btn-wrapper">
                       <a id="donate-header-btn" class="btn btn-pop"
-                        href="https://donate.mozilla.org/"
+                        href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=header"
                         target="_blank" rel="noopener noreferrer">Donate</a>
                     </div>
                   </div>
@@ -106,7 +106,7 @@
             <h3 class="h3-heading mb-0">We all love the Web. Join Mozilla in defending it.</h3>
             <h4 class="h3-heading mb-4">Let’s protect the world’s largest resource for future generations.</h4>
             <div>
-              <a href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer" c class="btn btn-secondary dark-theme">Donate now</a>
+              <a href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=maintenance_cta" target="_blank" rel="noopener noreferrer" c class="btn btn-secondary dark-theme">Donate now</a>
             </div>
           </div>
         </div>
@@ -131,7 +131,7 @@
               </div>
               <div class="col-lg-6 col-xl-7">
                 <ul class="link-list list-unstyled mb-0">
-                  <li class="mb-2"><a id="donate-footer-btn" href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer" class="dark-theme">Donate</a></li>
+                  <li class="mb-2"><a id="donate-footer-btn" href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=footer" target="_blank" rel="noopener noreferrer" class="dark-theme">Donate</a></li>
                   <li class="mb-2"><a href="https://www.mozilla.org/privacy/websites/#cookies" class="dark-theme">Cookies</a></li>
                   <li class="mb-2"><a href="https://www.mozilla.org/about/legal/terms/mozilla/" class="dark-theme">Legal</a></li>
                   <li class="mb-2"><a href="https://www.mozilla.org/about/governance/policies/participation/" class="dark-theme">Participation Guidelines</a></li>
diff --git a/network-api/networkapi/wagtailpages/templates/primary_nav.html b/network-api/networkapi/wagtailpages/templates/primary_nav.html
index 89795b94d..45982bb65 100644
--- a/network-api/networkapi/wagtailpages/templates/primary_nav.html
+++ b/network-api/networkapi/wagtailpages/templates/primary_nav.html
@@ -24,7 +24,7 @@
 {% block donate_and_newsletter %}
 <div class="d-flex align-items-center">
   {% include "./fragments/pni_nav_links.html" with class="primary-nav-special-link d-none d-md-block" %}
-  <a id="donate-header-btn" class="primary-nav-special-link heart-glyph" href="https://donate.mozilla.org/" target="_blank" rel="noopener noreferrer">{% trans "Donate" %}</a>
+  <a id="donate-header-btn" class="primary-nav-special-link heart-glyph" href="https://donate.mozilla.org/?utm_source=foundation.mozilla.org&utm_medium=referral&utm_campaign=fmonav&utm_content=header" target="_blank" rel="noopener noreferrer">{% trans "Donate" %}</a>
   {% if page.signup == None %}<button class="btn btn-secondary btn-newsletter d-none d-lg-block ml-md-3">{% trans "Newsletter" %}</button>{% endif %}
 </div>
 {% endblock %}