diff --git a/Procfile b/Procfile
index 8e2a225f3..2c795ac10 100644
--- a/Procfile
+++ b/Procfile
@@ -1,2 +1,3 @@
+release: python manage.py migrate
 web: gunicorn privaterelay.wsgi
 worker: python ./manage.py process_emails_from_sqs