diff --git a/frontend/pendingTranslations.ftl b/frontend/pendingTranslations.ftl
index b6b551b2f..a92938e66 100644
--- a/frontend/pendingTranslations.ftl
+++ b/frontend/pendingTranslations.ftl
@@ -110,3 +110,9 @@ phone-headline = Introducing phone number masking
 ## Replies
 profile-label-replies = Replies
 profile-replies-tooltip = You can reply to emails received through this mask, and Firefox Relay will continue to protect your true email address.
+
+# Loyalist Upsell Banner:
+banner-upgrade-loyalist-headline-2 = Protect your privacy, save the internet
+# Variables:
+#   $monthly_price (string) - the monthly cost (including currency symbol) for Relay Premium. Examples: $0.99, 0,99 €
+banner-upgrade-loyalist-copy-2 = Protect your privacy while joining our mission to build a better internet, all for { $monthly_price }
diff --git a/frontend/src/components/dashboard/ProfileBanners.tsx b/frontend/src/components/dashboard/ProfileBanners.tsx
index 99391ba53..666ca9ec2 100644
--- a/frontend/src/components/dashboard/ProfileBanners.tsx
+++ b/frontend/src/components/dashboard/ProfileBanners.tsx
@@ -233,7 +233,7 @@ const LoyalistPremiumBanner = (props: NoPremiumBannerProps) => {
     <Banner
       key="premium-banner"
       type="promo"
-      title={l10n.getString("banner-upgrade-loyalist-headline")}
+      title={l10n.getString("banner-upgrade-loyalist-headline-2")}
       illustration={<img src={FirefoxLogo.src} alt="" width={60} height={60} />}
       ctaLargeButton={{
         target: getPremiumSubscribeLink(props.runtimeData),
@@ -246,7 +246,7 @@ const LoyalistPremiumBanner = (props: NoPremiumBannerProps) => {
       }}
     >
       <p>
-        {l10n.getString("banner-upgrade-loyalist-copy", {
+        {l10n.getString("banner-upgrade-loyalist-copy-2", {
           monthly_price: getPlan(props.runtimeData).price,
         })}
       </p>