diff --git a/xpfe/components/ucth/resources/helperAppLauncher.js b/xpfe/components/ucth/resources/helperAppLauncher.js
index 59b83962f664..73d7eafcc4d2 100644
--- a/xpfe/components/ucth/resources/helperAppLauncher.js
+++ b/xpfe/components/ucth/resources/helperAppLauncher.js
@@ -77,6 +77,14 @@ nsHelperAppLauncherDialog.prototype= {
             var text = html.childNodes[ 0 ].nodeValue;
             // Substitute content type for "#1".
             text = text.replace( /#1/, this.appLauncher.MIMEInfo.MIMEType );
+
+            // Replace #2 with product name.
+            var brandBundle = srGetStrBundle("chrome://global/locale/brand.properties");
+            if ( brandBundle ) {
+                var product = brandBundle.GetStringFromName( "brandShortName" );
+                text = text.replace( /#2/, product );
+            }
+
             // Replace text in document.
             html.childNodes[ 0 ].nodeValue = text;
         }
diff --git a/xpfe/components/ucth/resources/locale/en-US/helperAppLauncher.dtd b/xpfe/components/ucth/resources/locale/en-US/helperAppLauncher.dtd
index d6c578db68ec..6ad26c9e63cc 100644
--- a/xpfe/components/ucth/resources/locale/en-US/helperAppLauncher.dtd
+++ b/xpfe/components/ucth/resources/locale/en-US/helperAppLauncher.dtd
@@ -1,6 +1,6 @@
 <!ENTITY caption.label "Downloading">
 
-<!ENTITY intro.label "This file has mime type #1 and cannot be viewed using Mozilla. You can open it with another application, or save it to disk.">
+<!ENTITY intro.label "This file has mime type #1 and cannot be viewed using #2. You can open it with another application, or save it to disk.">
 
 <!ENTITY runApp.label     "Open using">
 <!ENTITY runApp.accesskey "o">