diff --git a/browser/components/preferences/cookieBannerPreferences.ftl b/browser/components/preferences/cookieBannerPreferences.ftl
new file mode 100644
index 000000000000..abcf47134e90
--- /dev/null
+++ b/browser/components/preferences/cookieBannerPreferences.ftl
@@ -0,0 +1,11 @@
+# This Source Code Form is subject to the terms of the Mozilla Public
+# License, v. 2.0. If a copy of the MPL was not distributed with this
+# file, You can obtain one at http://mozilla.org/MPL/2.0/.
+
+## Privacy Section - Cookie Banner Handling
+
+cookie-banner-handling-header = Cookie Banner Reduction
+cookie-banner-reject-accept = { -brand-short-name } automatically tries to reject cookie requests on cookie banners. If a reject option isn’t available, { -brand-short-name } may accept all cookies to dismiss the banner.
+cookie-banner-learn-more = Learn More
+forms-handle-cookie-banners =
+    .label = Reduce Cookie Banners
diff --git a/browser/components/preferences/preferences.xhtml b/browser/components/preferences/preferences.xhtml
index 9921e0307b4a..c04427420966 100644
--- a/browser/components/preferences/preferences.xhtml
+++ b/browser/components/preferences/preferences.xhtml
@@ -55,6 +55,7 @@
   <link rel="localization" href="security/certificates/deviceManager.ftl"/>
   <link rel="localization" href="security/certificates/certManager.ftl"/>
   <link rel="localization" href="preview/firefoxSuggest.ftl"/>
+  <link rel="localization" href="preview/cookieBannerPreferences.ftl"/>
 
   <link rel="shortcut icon" href="chrome://global/skin/icons/settings.svg"/>
 
diff --git a/browser/components/preferences/privacy.inc.xhtml b/browser/components/preferences/privacy.inc.xhtml
index 481661f4a38a..ccebff968d02 100644
--- a/browser/components/preferences/privacy.inc.xhtml
+++ b/browser/components/preferences/privacy.inc.xhtml
@@ -383,6 +383,25 @@
   </hbox>
 </groupbox>
 
+<!-- Cookie Banner Handling -->
+<groupbox id="cookieBannerHandlingGroup" data-category="panePrivacy" data-subcategory="cookiebanner" hidden="true">
+  <label><html:h2 data-l10n-id="cookie-banner-handling-header" /></label>
+  <vbox flex="1">
+    <hbox>
+      <description>
+        <html:span id="cookieBannerReductionExplanation" class="tail-with-learn-more" data-l10n-id="cookie-banner-reject-accept" ></html:span>
+        <label id="cookieBannerHandlingLearnMore" class="learnMore" is="text-link" data-l10n-id="cookie-banner-learn-more"></label>
+      </description>
+    </hbox>
+    <hbox>
+      <checkbox id="handleCookieBanners"
+                preference="cookiebanners.service.mode"
+                data-l10n-id="forms-handle-cookie-banners"
+                flex="1" />
+    </hbox>
+  </vbox>
+</groupbox>
+
 <!-- Passwords -->
 <groupbox id="passwordsGroup" orient="vertical" data-category="panePrivacy" data-subcategory="logins" hidden="true">
   <label><html:h2 data-l10n-id="pane-privacy-logins-and-passwords-header" data-l10n-attrs="searchkeywords"/></label>
diff --git a/browser/components/preferences/privacy.js b/browser/components/preferences/privacy.js
index 34dd736f1c44..4a629a8e12c2 100644
--- a/browser/components/preferences/privacy.js
+++ b/browser/components/preferences/privacy.js
@@ -193,6 +193,10 @@ Preferences.addAll([
   // Quick Actions
   { id: "browser.urlbar.quickactions.showPrefs", type: "bool" },
   { id: "browser.urlbar.suggest.quickactions", type: "bool" },
+
+  // Cookie Banner Handling
+  { id: "cookiebanners.ui.desktop.enabled", type: "bool" },
+  { id: "cookiebanners.service.mode", type: "int" },
 ]);
 
 // Study opt out
@@ -754,6 +758,8 @@ var gPrivacyPane = {
       "storage-permissions";
     document.getElementById("siteDataLearnMoreLink").setAttribute("href", url);
 
+    this.initCookieBannerHandling();
+
     let notificationInfoURL =
       Services.urlFormatter.formatURLPref("app.support.baseURL") + "push";
     document
@@ -1982,6 +1988,92 @@ var gPrivacyPane = {
     );
   },
 
+  /**
+   * Initializes the cookie banner handling subgroup on the privacy pane.
+   *
+   * This UI is shown if the "cookiebanners.ui.desktop.enabled" pref is true.
+   *
+   * The cookie banner handling checkbox tracks the state of the integer-valued
+   * "cookiebanners.service.mode" pref: unchecked if the value is either
+   * nsICookieBannerService.MODE_DISABLED, meaning the feature is turned off, or
+   * nsICookieBannerService.MODE_DETECT_ONLY, which is used to allow us to
+   * advertise the feature to the user via an onboarding doorhanger.
+   *
+   * If the user checks the checkbox, the pref value is set to
+   * nsICookieBannerService.MODE_REJECT_OR_ACCEPT.
+   *
+   * If the user unchecks the checkbox, the mode pref value is set to
+   * nsICookieBannerService.MODE_DISABLED.
+   *
+   * Advanced users can choose other int-valued modes via about:config.
+   */
+  initCookieBannerHandling() {
+    this._initCookieBannerHandlingLearnMore();
+
+    setSyncFromPrefListener("handleCookieBanners", () =>
+      this.readCookieBannerMode()
+    );
+    setSyncToPrefListener("handleCookieBanners", () =>
+      this.writeCookieBannerMode()
+    );
+
+    let preference = Preferences.get("cookiebanners.ui.desktop.enabled");
+    preference.on("change", () => this.updateCookieBannerHandlingVisibility());
+
+    this.updateCookieBannerHandlingVisibility();
+  },
+
+  _initCookieBannerHandlingLearnMore() {
+    let url =
+      Services.urlFormatter.formatURLPref("app.support.baseURL") +
+      "cookie-banner-reduction";
+    let learnMore = document.getElementById("cookieBannerHandlingLearnMore");
+    learnMore.setAttribute("href", url);
+  },
+
+  /**
+   * Reads the cookiebanners.service.mode preference value and updates
+   * the cookie banner handling checkbox accordingly.
+   */
+  readCookieBannerMode() {
+    let mode = Preferences.get("cookiebanners.service.mode").value;
+    let disabledModes = [
+      Ci.nsICookieBannerService.MODE_DISABLED,
+      Ci.nsICookieBannerService.MODE_DETECT_ONLY,
+    ];
+    let isEnabled = !disabledModes.includes(mode);
+    return isEnabled;
+  },
+
+  /**
+   * Translates user clicks on the cookie banner handling checkbox to the
+   * corresponding integer-valued cookie banner mode preference.
+   */
+  writeCookieBannerMode() {
+    let checkbox = document.getElementById("handleCookieBanners");
+    let mode = checkbox.checked
+      ? Ci.nsICookieBannerService.MODE_REJECT_OR_ACCEPT
+      : Ci.nsICookieBannerService.MODE_DISABLED;
+    return mode;
+  },
+
+  /**
+   * Shows or hides the cookie banner handling section based on the value of
+   * the "cookiebanners.ui.desktop.enabled" pref.
+   */
+  updateCookieBannerHandlingVisibility() {
+    let groupbox = document.getElementById("cookieBannerHandlingGroup");
+    let isEnabled = Preferences.get("cookiebanners.ui.desktop.enabled").value;
+
+    // Because the top-level pane showing code unsets the hidden attribute, we
+    // manually hide the section when cookie banner handling is preffed off.
+    if (isEnabled) {
+      groupbox.removeAttribute("style");
+    } else {
+      groupbox.setAttribute("style", "display: none !important");
+    }
+  },
+
   // ADDRESS BAR
 
   /**
diff --git a/browser/components/preferences/tests/browser.ini b/browser/components/preferences/tests/browser.ini
index 2599b05a3365..373a668b6655 100644
--- a/browser/components/preferences/tests/browser.ini
+++ b/browser/components/preferences/tests/browser.ini
@@ -101,6 +101,7 @@ skip-if = true
 [browser_proxy_backup.js]
 [browser_privacypane_2.js]
 [browser_privacypane_3.js]
+[browser_privacy_cookieBannerHandling.js]
 [browser_privacy_firefoxSuggest.js]
 [browser_privacy_passwordGenerationAndAutofill.js]
 [browser_privacy_relayIntegration.js]
diff --git a/browser/components/preferences/tests/browser_bug731866.js b/browser/components/preferences/tests/browser_bug731866.js
index 0ef04382cc80..ab2966685ccf 100644
--- a/browser/components/preferences/tests/browser_bug731866.js
+++ b/browser/components/preferences/tests/browser_bug731866.js
@@ -36,6 +36,15 @@ function checkElements(expectedPane) {
       continue;
     }
 
+    // Cookie Banner Handling is currently disabled by default (bug 1800679)
+    if (element.id == "cookieBannerHandlingGroup") {
+      is_element_hidden(
+        element,
+        "Disabled cookieBannerHandlingGroup should be hidden"
+      );
+      continue;
+    }
+
     // Update prefs are hidden when running an MSIX build
     if (
       updatePrefContainers.includes(element.id) &&
diff --git a/browser/components/preferences/tests/browser_bug795764_cachedisabled.js b/browser/components/preferences/tests/browser_bug795764_cachedisabled.js
index f702818d4af0..4dd788b5c95f 100644
--- a/browser/components/preferences/tests/browser_bug795764_cachedisabled.js
+++ b/browser/components/preferences/tests/browser_bug795764_cachedisabled.js
@@ -33,6 +33,13 @@ async function runTest(win) {
   await win.gotoPref("panePrivacy");
   for (let element of elements) {
     let attributeValue = element.getAttribute("data-category");
+
+    // Ignore the cookie banner handling section, as it is currently preffed
+    // off by default (bug 1800679).
+    if (element.id === "cookieBannerHandlingGroup") {
+      continue;
+    }
+
     if (attributeValue == "panePrivacy") {
       is_element_visible(element, "HTTPSOnly should be visible");
 
diff --git a/browser/components/preferences/tests/browser_privacy_cookieBannerHandling.js b/browser/components/preferences/tests/browser_privacy_cookieBannerHandling.js
new file mode 100644
index 000000000000..95c906a950e6
--- /dev/null
+++ b/browser/components/preferences/tests/browser_privacy_cookieBannerHandling.js
@@ -0,0 +1,181 @@
+/* Any copyright is dedicated to the Public Domain.
+ * https://creativecommons.org/publicdomain/zero/1.0/ */
+
+// This file tests the Privacy pane's Cookie Banner Handling UI.
+
+"use strict";
+
+const FEATURE_PREF = "cookiebanners.ui.desktop.enabled";
+const MODE_PREF = "cookiebanners.service.mode";
+
+const GROUPBOX_ID = "cookieBannerHandlingGroup";
+const CHECKBOX_ID = "handleCookieBanners";
+
+// Test the section is hidden on page load if the feature pref is disabled.
+add_task(async function test_section_hidden_when_feature_flag_disabled() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, false],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_DISABLED],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let groupbox = browser.contentDocument.getElementById(GROUPBOX_ID);
+      is_element_hidden(groupbox, "#cookieBannerHandlingGroup is hidden");
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
+
+// Test the section is shown on page load if the feature pref is enabled.
+add_task(async function test_section_shown_when_feature_flag_enabled() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, true],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_DISABLED],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let groupbox = browser.contentDocument.getElementById(GROUPBOX_ID);
+      is_element_visible(groupbox, "#cookieBannerHandlingGroup is visible");
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
+
+// Test the checkbox is unchecked in DISABLED mode.
+add_task(async function test_checkbox_unchecked_disabled_mode() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, true],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_DISABLED],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let checkbox = browser.contentDocument.getElementById(CHECKBOX_ID);
+      ok(!checkbox.checked, "checkbox is not checked in DISABLED mode");
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
+
+// Test the checkbox is unchecked in DETECT_ONLY mode.
+add_task(async function test_checkbox_unchecked_detect_only_mode() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, true],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_DETECT_ONLY],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let checkbox = browser.contentDocument.getElementById(CHECKBOX_ID);
+      ok(!checkbox.checked, "checkbox is not checked in DETECT_ONLY mode");
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
+
+// Test the checkbox is checked in REJECT_OR_ACCEPT mode.
+add_task(async function test_checkbox_checked_reject_or_accept_mode() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, true],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_REJECT_OR_ACCEPT],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let checkbox = browser.contentDocument.getElementById(CHECKBOX_ID);
+      ok(checkbox.checked, "checkbox is checked in REJECT_OR_ACCEPT mode");
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
+
+// Test the checkbox is checked in REJECT mode.
+add_task(async function test_checkbox_checked_reject_mode() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, true],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_REJECT],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let checkbox = browser.contentDocument.getElementById(CHECKBOX_ID);
+      ok(checkbox.checked, "checkbox is checked in REJECT mode");
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
+
+// Test that toggling the checkbox toggles the mode pref value as expected.
+add_task(async function test_checkbox_modifies_mode_pref() {
+  await SpecialPowers.pushPrefEnv({
+    set: [
+      [FEATURE_PREF, true],
+      [MODE_PREF, Ci.nsICookieBannerService.MODE_REJECT_OR_ACCEPT],
+    ],
+  });
+
+  await BrowserTestUtils.withNewTab(
+    { gBrowser, url: "about:preferences#privacy" },
+    async function(browser) {
+      let checkboxSelector = "#" + CHECKBOX_ID;
+      let checkbox = browser.contentDocument.querySelector(checkboxSelector);
+      let section = browser.contentDocument.getElementById(GROUPBOX_ID);
+
+      section.scrollIntoView();
+
+      Assert.ok(checkbox.checked, "initially, the checkbox should be checked");
+
+      await BrowserTestUtils.synthesizeMouseAtCenter(
+        checkboxSelector,
+        {},
+        browser
+      );
+      Assert.ok(!checkbox.checked, "checkbox should be unchecked");
+      Assert.equal(
+        Ci.nsICookieBannerService.MODE_DISABLED,
+        Services.prefs.getIntPref(MODE_PREF),
+        "cookie banner handling mode should be set to DISABLED mode after unchecking the checkbox"
+      );
+
+      await BrowserTestUtils.synthesizeMouseAtCenter(
+        checkboxSelector,
+        {},
+        browser
+      );
+      Assert.ok(checkbox.checked, "checkbox should be checked");
+      Assert.equal(
+        Ci.nsICookieBannerService.MODE_REJECT_OR_ACCEPT,
+        Services.prefs.getIntPref(MODE_PREF),
+        "cookie banner handling mode should be set to REJECT_OR_ACCEPT mode after checking the checkbox"
+      );
+    }
+  );
+
+  await SpecialPowers.popPrefEnv();
+});
diff --git a/browser/components/preferences/tests/head.js b/browser/components/preferences/tests/head.js
index 1ca450ff145c..219829a13cb8 100644
--- a/browser/components/preferences/tests/head.js
+++ b/browser/components/preferences/tests/head.js
@@ -131,11 +131,13 @@ async function runSearchInput(input) {
 
 async function evaluateSearchResults(
   keyword,
-  searchReults,
+  searchResults,
   includeExperiments = false
 ) {
-  searchReults = Array.isArray(searchReults) ? searchReults : [searchReults];
-  searchReults.push("header-searchResults");
+  searchResults = Array.isArray(searchResults)
+    ? searchResults
+    : [searchResults];
+  searchResults.push("header-searchResults");
 
   await runSearchInput(keyword);
 
@@ -145,7 +147,7 @@ async function evaluateSearchResults(
     if (!includeExperiments && child.id?.startsWith("pane-experimental")) {
       continue;
     }
-    if (searchReults.includes(child.id)) {
+    if (searchResults.includes(child.id)) {
       is_element_visible(child, `${child.id} should be in search results`);
     } else if (child.id) {
       is_element_hidden(child, `${child.id} should not be in search results`);
diff --git a/browser/locales/jar.mn b/browser/locales/jar.mn
index f5c0efcb0bf3..72a346e61cf5 100644
--- a/browser/locales/jar.mn
+++ b/browser/locales/jar.mn
@@ -14,6 +14,7 @@
   preview/firefoxSuggest.ftl                       (../components/urlbar/content/firefoxSuggest.ftl)
   preview/identityCredentialNotification.ftl       (../components/credentialmanager/identityCredentialNotification.ftl)
   preview/protectionsPanel.ftl                     (../base/content/protectionsPanel.ftl)
+  preview/cookieBannerPreferences.ftl              (../components/preferences/cookieBannerPreferences.ftl)
   locales-preview/migrationWizard.ftl              (../locales-preview/migrationWizard.ftl)
   browser                                          (%browser/**/*.ftl)