diff --git a/devtools/client/locales/en-US/perftools.ftl b/devtools/client/locales/en-US/perftools.ftl
index 18f1477c793c..a4238ea06858 100644
--- a/devtools/client/locales/en-US/perftools.ftl
+++ b/devtools/client/locales/en-US/perftools.ftl
@@ -111,8 +111,6 @@ perftools-tools-threads-input-label =
 ## both devtools.performance.new-panel-onboarding & devtools.performance.new-panel-enabled
 ## preferences are true.
 
--profiler-brand-name = Firefox Profiler
-
 perftools-onboarding-message = <b>New</b>: { -profiler-brand-name } is now integrated into Developer Tools. <a>Learn more</a> about this powerful new tool.
 
 # `options-context-advanced-settings` is defined in toolbox-options.ftl
diff --git a/devtools/client/performance-new/aboutprofiling/initializer.js b/devtools/client/performance-new/aboutprofiling/initializer.js
index c358c62ed346..bdfd342c5fe5 100644
--- a/devtools/client/performance-new/aboutprofiling/initializer.js
+++ b/devtools/client/performance-new/aboutprofiling/initializer.js
@@ -93,9 +93,16 @@ async function gInit(perfFront, pageContext, openRemoteDevTools) {
   const supportedFeatures = await perfFront.getSupportedFeatures();
 
   const l10n = new FluentL10n();
-  await l10n.init(["devtools/client/perftools.ftl"], {
-    setAttributesOnDocument: true,
-  });
+  await l10n.init(
+    [
+      "devtools/client/perftools.ftl",
+      // Needed for the onboarding UI
+      "browser/branding/brandings.ftl",
+    ],
+    {
+      setAttributesOnDocument: true,
+    }
+  );
 
   // Do some initialization, especially with privileged things that are part of the
   // the browser.
diff --git a/devtools/client/performance-new/initializer.js b/devtools/client/performance-new/initializer.js
index ac3948a37013..10bd3bcf2564 100644
--- a/devtools/client/performance-new/initializer.js
+++ b/devtools/client/performance-new/initializer.js
@@ -111,6 +111,7 @@ async function gInit(perfFront, pageContext, openAboutProfiling) {
     "devtools/client/perftools.ftl",
     // Needed for the onboarding UI
     "devtools/client/toolbox-options.ftl",
+    "browser/branding/brandings.ftl",
   ]);
 
   // Do some initialization, especially with privileged things that are part of the