diff --git a/python/mozboot/mozboot/bootstrap.py b/python/mozboot/mozboot/bootstrap.py
index 2846b4c661ce..f5af5f8af4ef 100644
--- a/python/mozboot/mozboot/bootstrap.py
+++ b/python/mozboot/mozboot/bootstrap.py
@@ -40,7 +40,7 @@ APPLICATION_CHOICE = '''
 Note on Artifact Mode:
 
 Artifact builds download prebuilt C++ components rather than building
-them locally.
+them locally. Artifact builds are faster!
 
 Artifact builds are recommended for people working on Firefox or
 Firefox for Android frontends. They are unsuitable for those working