diff --git a/browser/components/newtab/content-src/asrouter/components/Button/_Button.scss b/browser/components/newtab/content-src/asrouter/components/Button/_Button.scss
index 6100691aaaab..3a44c9f65ae9 100644
--- a/browser/components/newtab/content-src/asrouter/components/Button/_Button.scss
+++ b/browser/components/newtab/content-src/asrouter/components/Button/_Button.scss
@@ -38,6 +38,10 @@
     &:active {
       background-color: $grey-90-30;
     }
+
+    &:focus {
+      box-shadow: 0 0 0 1px $blue-50 inset, 0 0 0 1px $blue-50, 0 0 0 4px $blue-50-30;
+    }
   }
 }
 
diff --git a/browser/components/newtab/content-src/asrouter/docs/user-actions.md b/browser/components/newtab/content-src/asrouter/docs/user-actions.md
new file mode 100644
index 000000000000..8893c1c6b04d
--- /dev/null
+++ b/browser/components/newtab/content-src/asrouter/docs/user-actions.md
@@ -0,0 +1,141 @@
+# User Actions
+
+A subset of actions are available to messages via fields like `button_action` for snippets, or `primary_action` for CFRs.
+
+## Usage
+
+For snippets, you should add the action type in `button_action` and any additional parameters in `button_action_args. For example:
+
+```json
+{
+  "button_action": "OPEN_ABOUT_PAGE",
+  "button_action_args": "config"
+}
+```
+
+## Available Actions
+
+### `OPEN_APPLICATIONS_MENU`
+
+* args: (none)
+
+Opens the applications menu.
+
+### `OPEN_PRIVATE_BROWSER_WINDOW`
+
+* args: (none)
+
+Opens a new private browsing window.
+
+
+### `OPEN_URL`
+
+* args: `string` (a url)
+
+Opens a given url.
+
+Example:
+
+```json
+{
+  "button_action": "OPEN_URL",
+  "button_action_args": "https://foo.com"
+}
+```
+
+### `OPEN_ABOUT_PAGE`
+
+* args: `string` (a valid about page without the `about:` prefix)
+
+Opens a given about page
+
+Example:
+
+```json
+{
+  "button_action": "OPEN_ABOUT_PAGE",
+  "button_action_args": "config"
+}
+```
+
+### `OPEN_PREFERENCES_PAGE`
+
+* args: `string` (a category accessible via a `#`)
+
+Opens `about:preferences` with an optional category accessible via a `#` in the URL (e.g. `about:preferences#home`).
+
+Example:
+
+```json
+{
+  "button_action": "OPEN_PREFERENCES_PAGE",
+  "button_action_args": "home"
+}
+```
+
+### `SHOW_FIREFOX_ACCOUNTS`
+
+* args: (none)
+
+Opens Firefox accounts sign-up page. Encodes some information that the origin was from snippets by default.
+
+### `PIN_CURRENT_TAB`
+
+* args: (none)
+
+Pins the currently focused tab.
+
+### `ENABLE_FIREFOX_MONITOR`
+
+* args:
+```ts
+{
+  url: string;
+  flowRequestParams: {
+    entrypoint: string;
+    utm_term: string;
+    form_type: string;
+  }
+}
+```
+
+Opens an oauth flow to enable Firefox Monitor at a given `url` and adds Firefox metrics that user given a set of `flowRequestParams`.
+
+### `url`
+
+The URL should start with `https://monitor.firefox.com/oauth/init` and add various metrics tags as search params, including:
+
+* `utm_source`
+* `utm_campaign`
+* `form_type`
+* `entrypoint`
+
+You should verify the values of these search params with whoever is doing the data analysis (e.g. Leif Oines).
+
+### `flowRequestParams`
+
+These params are used by Firefox to add information specific to that individual user to the final oauth URL. You should include:
+
+* `entrypoint`
+* `utm_term`
+* `form_type`
+
+The `entrypoint` and `form_type` values should match the encoded values in your `url`.
+
+You should verify the values with whoever is doing the data analysis (e.g. Leif Oines).
+
+### Example
+
+```json
+{
+  "button_action": "ENABLE_FIREFOX_MONITOR",
+  "button_action_args": {
+     "url": "https://monitor.firefox.com/oauth/init?utm_source=snippets&utm_campaign=monitor-snippet-test&form_type=email&entrypoint=newtab",
+      "flowRequestParams": {
+        "entrypoint": "snippets",
+        "utm_term": "monitor",
+        "form_type": "email"
+      }
+  }
+}
+```
diff --git a/browser/components/newtab/content-src/asrouter/templates/SimpleBelowSearchSnippet/_SimpleBelowSearchSnippet.scss b/browser/components/newtab/content-src/asrouter/templates/SimpleBelowSearchSnippet/_SimpleBelowSearchSnippet.scss
index f542ab958b19..7add9706ec1c 100644
--- a/browser/components/newtab/content-src/asrouter/templates/SimpleBelowSearchSnippet/_SimpleBelowSearchSnippet.scss
+++ b/browser/components/newtab/content-src/asrouter/templates/SimpleBelowSearchSnippet/_SimpleBelowSearchSnippet.scss
@@ -29,6 +29,7 @@
 
         .blockButton {
           display: block;
+          opacity: 1;
 
           // larger inset if discovery stream is enabled.
           .ds-outer-wrapper-breakpoint-override & {
@@ -105,6 +106,11 @@
     inset-inline-end: 20px;
     opacity: 1;
     top: 50%;
+
+    &:focus {
+      box-shadow: 0 0 0 1px $blue-50 inset, 0 0 0 1px $blue-50, 0 0 0 4px $blue-50-30;
+      border-radius: 2px;
+    }
   }
 
   .title {
@@ -149,12 +155,17 @@
     background-color: transparent;
 
     .blockButton {
-      display: none;
+      display: block;
       inset-inline-end: -15%;
-      opacity: 1;
+      opacity: 0;
       margin: auto;
       top: unset;
 
+      &:focus {
+        opacity: 1;
+        box-shadow: none;
+      }
+
       @media (max-width: 1120px) {
         inset-inline-end: 2%;
       }
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/CardGrid/CardGrid.jsx b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/CardGrid/CardGrid.jsx
index 22652a5a4ec4..ee6f59139a9f 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/CardGrid/CardGrid.jsx
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/CardGrid/CardGrid.jsx
@@ -36,6 +36,7 @@ export class CardGrid extends React.PureComponent {
             pocket_id={rec.pocket_id}
             context_type={rec.context_type}
             bookmarkGuid={rec.bookmarkGuid}
+            engagement={rec.engagement}
             cta={rec.cta}
             cta_variant={this.props.cta_variant}
           />
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/DSCard.jsx b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/DSCard.jsx
index cfb7d1272a79..20d49a936460 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/DSCard.jsx
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/DSCard.jsx
@@ -17,6 +17,7 @@ export const DefaultMeta = ({
   context,
   context_type,
   cta,
+  engagement,
 }) => (
   <div className="meta">
     <div className="info-wrap">
@@ -29,7 +30,11 @@ export const DefaultMeta = ({
         </div>
       )}
     </div>
-    <DSContextFooter context_type={context_type} context={context} />
+    <DSContextFooter
+      context_type={context_type}
+      context={context}
+      engagement={engagement}
+    />
   </div>
 );
 
@@ -40,6 +45,7 @@ export const VariantMeta = ({
   context,
   context_type,
   cta,
+  engagement,
   sponsor,
 }) => (
   <div className="meta">
@@ -51,9 +57,13 @@ export const VariantMeta = ({
       <header className="title clamp">{title}</header>
       {excerpt && <p className="excerpt clamp">{excerpt}</p>}
     </div>
-    {cta && <button className="button cta-button">{cta}</button>}
+    {context && cta && <button className="button cta-button">{cta}</button>}
     {!context && (
-      <DSContextFooter context_type={context_type} context={context} />
+      <DSContextFooter
+        context_type={context_type}
+        context={context}
+        engagement={engagement}
+      />
     )}
   </div>
 );
@@ -63,6 +73,13 @@ export class DSCard extends React.PureComponent {
     super(props);
 
     this.onLinkClick = this.onLinkClick.bind(this);
+    this.setPlaceholderRef = element => {
+      this.placholderElement = element;
+    };
+
+    this.state = {
+      isSeen: false,
+    };
   }
 
   onLinkClick(event) {
@@ -93,9 +110,45 @@ export class DSCard extends React.PureComponent {
     }
   }
 
+  onSeen(entries) {
+    if (this.state) {
+      const entry = entries.find(e => e.isIntersecting);
+
+      if (entry) {
+        if (this.placholderElement) {
+          this.observer.unobserve(this.placholderElement);
+        }
+
+        // Stop observing since element has been seen
+        this.setState({
+          isSeen: true,
+        });
+      }
+    }
+  }
+
+  componentDidMount() {
+    if (this.placholderElement) {
+      this.observer = new IntersectionObserver(this.onSeen.bind(this));
+      this.observer.observe(this.placholderElement);
+    }
+  }
+
+  componentWillUnmount() {
+    // Remove observer on unmount
+    if (this.observer && this.placholderElement) {
+      this.observer.unobserve(this.placholderElement);
+    }
+  }
+
   render() {
+    if (this.props.placeholder || !this.state.isSeen) {
+      return (
+        <div className="ds-card placeholder" ref={this.setPlaceholderRef} />
+      );
+    }
     return (
-      <div className={`ds-card${this.props.placeholder ? " placeholder" : ""}`}>
+      <div className="ds-card">
         <SafeAnchor
           className="ds-card-link"
           dispatch={this.props.dispatch}
@@ -116,6 +169,7 @@ export class DSCard extends React.PureComponent {
               excerpt={this.props.excerpt}
               context={this.props.context}
               context_type={this.props.context_type}
+              engagement={this.props.engagement}
               cta={this.props.cta}
               sponsor={this.props.sponsor}
             />
@@ -126,6 +180,7 @@ export class DSCard extends React.PureComponent {
               title={this.props.title}
               excerpt={this.props.excerpt}
               context={this.props.context}
+              engagement={this.props.engagement}
               context_type={this.props.context_type}
               cta={this.props.cta}
             />
@@ -145,20 +200,18 @@ export class DSCard extends React.PureComponent {
             source={this.props.type}
           />
         </SafeAnchor>
-        {!this.props.placeholder && (
-          <DSLinkMenu
-            id={this.props.id}
-            index={this.props.pos}
-            dispatch={this.props.dispatch}
-            url={this.props.url}
-            title={this.props.title}
-            source={this.props.source}
-            type={this.props.type}
-            pocket_id={this.props.pocket_id}
-            shim={this.props.shim}
-            bookmarkGuid={this.props.bookmarkGuid}
-          />
-        )}
+        <DSLinkMenu
+          id={this.props.id}
+          index={this.props.pos}
+          dispatch={this.props.dispatch}
+          url={this.props.url}
+          title={this.props.title}
+          source={this.props.source}
+          type={this.props.type}
+          pocket_id={this.props.pocket_id}
+          shim={this.props.shim}
+          bookmarkGuid={this.props.bookmarkGuid}
+        />
       </div>
     );
   }
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/_DSCard.scss b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/_DSCard.scss
index 2791edc9f07a..cfec408c8bd9 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/_DSCard.scss
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSCard/_DSCard.scss
@@ -13,14 +13,7 @@ $excerpt-line-height: 20;
     background: transparent;
     box-shadow: inset $inner-box-shadow;
     border-radius: 4px;
-
-    .ds-card-link {
-      cursor: default;
-    }
-
-    .img-wrapper {
-      opacity: 0;
-    }
+    min-height: 300px;
   }
 
   .img-wrapper {
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/DSContextFooter.jsx b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/DSContextFooter.jsx
index e9976bc5b881..a7bd0b9ba3fd 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/DSContextFooter.jsx
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/DSContextFooter.jsx
@@ -21,20 +21,24 @@ export const StatusMessage = ({ icon, fluentID }) => (
 
 export class DSContextFooter extends React.PureComponent {
   render() {
-    const { context, context_type } = this.props;
+    const { context, context_type, engagement } = this.props;
     const { icon, fluentID } = cardContextTypes[context_type] || {};
 
     return (
       <div className="story-footer">
         {context && <p className="story-sponsored-label clamp">{context}</p>}
         <TransitionGroup component={null}>
-          {!context && context_type && (
+          {!context && (context_type || engagement) && (
             <CSSTransition
               key={fluentID}
               timeout={ANIMATION_DURATION}
               classNames="story-animate"
             >
-              <StatusMessage icon={icon} fluentID={fluentID} />
+              {engagement && !context_type ? (
+                <div className="story-view-count">{engagement}</div>
+              ) : (
+                <StatusMessage icon={icon} fluentID={fluentID} />
+              )}
             </CSSTransition>
           )}
         </TransitionGroup>
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/_DSContextFooter.scss b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/_DSContextFooter.scss
index d0bdb65c0664..4c4aa7b93e59 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/_DSContextFooter.scss
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/DSContextFooter/_DSContextFooter.scss
@@ -8,6 +8,7 @@ $status-dark-green: #7C6;
   position: relative;
 
   .story-sponsored-label,
+  .story-view-count,
   .status-message {
     @include dark-theme-only {
       color: $grey-40;
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/Hero.jsx b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/Hero.jsx
index f4c99fc025c6..79d15f3f9ec2 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/Hero.jsx
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/Hero.jsx
@@ -78,6 +78,7 @@ export class Hero extends React.PureComponent {
             source={rec.domain}
             pocket_id={rec.pocket_id}
             bookmarkGuid={rec.bookmarkGuid}
+            engagement={rec.engagement}
           />
         )
       );
@@ -112,6 +113,7 @@ export class Hero extends React.PureComponent {
               <DSContextFooter
                 context={heroRec.context}
                 context_type={heroRec.context_type}
+                engagement={heroRec.engagement}
               />
             </div>
             <ImpressionStats
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/_Hero.scss b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/_Hero.scss
index 4acd49248861..df9b8367836d 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/_Hero.scss
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/Hero/_Hero.scss
@@ -45,6 +45,7 @@ $card-header-in-hero-line-height: 20;
   .ds-card.placeholder {
     margin-bottom: 20px;
     padding-bottom: 20px;
+    min-height: 180px;
   }
 
   .img-wrapper {
diff --git a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/List/List.jsx b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/List/List.jsx
index 31e8b529432b..387e631d077f 100644
--- a/browser/components/newtab/content-src/components/DiscoveryStreamComponents/List/List.jsx
+++ b/browser/components/newtab/content-src/components/DiscoveryStreamComponents/List/List.jsx
@@ -81,6 +81,7 @@ export class ListItem extends React.PureComponent {
             <DSContextFooter
               context={this.props.context}
               context_type={this.props.context_type}
+              engagement={this.props.engagement}
             />
           </div>
           <DSImage
@@ -159,6 +160,7 @@ export function _List(props) {
             url={rec.url}
             pocket_id={rec.pocket_id}
             bookmarkGuid={rec.bookmarkGuid}
+            engagement={rec.engagement}
           />
         )
       );
diff --git a/browser/components/newtab/css/activity-stream-linux.css b/browser/components/newtab/css/activity-stream-linux.css
index da0305a10a78..0db2caf10538 100644
--- a/browser/components/newtab/css/activity-stream-linux.css
+++ b/browser/components/newtab/css/activity-stream-linux.css
@@ -1991,7 +1991,8 @@ main {
       margin: 0 0 12px; }
   .ds-hero .ds-card.placeholder {
     margin-bottom: 20px;
-    padding-bottom: 20px; }
+    padding-bottom: 20px;
+    min-height: 180px; }
   .ds-hero .img-wrapper {
     margin: 0 0 12px; }
   .ds-hero .ds-hero-item {
@@ -2635,11 +2636,8 @@ main {
   .ds-card.placeholder {
     background: transparent;
     box-shadow: inset 0 0 0 1px var(--newtab-inner-box-shadow-color);
-    border-radius: 4px; }
-    .ds-card.placeholder .ds-card-link {
-      cursor: default; }
-    .ds-card.placeholder .img-wrapper {
-      opacity: 0; }
+    border-radius: 4px;
+    min-height: 300px; }
   .ds-card .img-wrapper {
     width: 100%; }
   .ds-card .img {
@@ -2783,12 +2781,14 @@ main {
   margin-top: 12px;
   position: relative; }
   .story-footer .story-sponsored-label,
+  .story-footer .story-view-count,
   .story-footer .status-message {
     -webkit-line-clamp: 1;
     font-size: 13px;
     line-height: 24px;
     color: #737373; }
     [lwt-newtab-brighttext] .story-footer .story-sponsored-label, [lwt-newtab-brighttext]
+    .story-footer .story-view-count, [lwt-newtab-brighttext]
     .story-footer .status-message {
       color: #B1B1B3; }
   .story-footer .status-message {
@@ -3003,6 +3003,8 @@ main {
       background-color: rgba(12, 12, 13, 0.2); }
     .ASRouterButton.secondary:active {
       background-color: rgba(12, 12, 13, 0.3); }
+    .ASRouterButton.secondary:focus {
+      box-shadow: 0 0 0 1px #0A84FF inset, 0 0 0 1px #0A84FF, 0 0 0 4px rgba(10, 132, 255, 0.3); }
 
 [lwt-newtab-brighttext] .secondary {
   background-color: rgba(249, 249, 250, 0.1); }
@@ -3313,7 +3315,8 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
       .below-search-snippet.withButton .snippet-hover-wrapper:hover {
         background-color: var(--newtab-element-hover-color); }
         .below-search-snippet.withButton .snippet-hover-wrapper:hover .blockButton {
-          display: block; }
+          display: block;
+          opacity: 1; }
           .ds-outer-wrapper-breakpoint-override .below-search-snippet.withButton .snippet-hover-wrapper:hover .blockButton {
             inset-inline-end: -8%; }
             @media (max-width: 865px) {
@@ -3371,6 +3374,9 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
     inset-inline-end: 20px;
     opacity: 1;
     top: 50%; }
+    .SimpleBelowSearchSnippet .blockButton:focus {
+      box-shadow: 0 0 0 1px #0A84FF inset, 0 0 0 1px #0A84FF, 0 0 0 4px rgba(10, 132, 255, 0.3);
+      border-radius: 2px; }
   .SimpleBelowSearchSnippet .title {
     font-size: inherit;
     margin: 0; }
@@ -3397,11 +3403,14 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
     min-height: 60px;
     background-color: transparent; }
     .SimpleBelowSearchSnippet.withButton .blockButton {
-      display: none;
+      display: block;
       inset-inline-end: -15%;
-      opacity: 1;
+      opacity: 0;
       margin: auto;
       top: unset; }
+      .SimpleBelowSearchSnippet.withButton .blockButton:focus {
+        opacity: 1;
+        box-shadow: none; }
       @media (max-width: 1120px) {
         .SimpleBelowSearchSnippet.withButton .blockButton {
           inset-inline-end: 2%; } }
diff --git a/browser/components/newtab/css/activity-stream-mac.css b/browser/components/newtab/css/activity-stream-mac.css
index 8a4e050fb280..4ca26d997107 100644
--- a/browser/components/newtab/css/activity-stream-mac.css
+++ b/browser/components/newtab/css/activity-stream-mac.css
@@ -1994,7 +1994,8 @@ main {
       margin: 0 0 12px; }
   .ds-hero .ds-card.placeholder {
     margin-bottom: 20px;
-    padding-bottom: 20px; }
+    padding-bottom: 20px;
+    min-height: 180px; }
   .ds-hero .img-wrapper {
     margin: 0 0 12px; }
   .ds-hero .ds-hero-item {
@@ -2638,11 +2639,8 @@ main {
   .ds-card.placeholder {
     background: transparent;
     box-shadow: inset 0 0 0 1px var(--newtab-inner-box-shadow-color);
-    border-radius: 4px; }
-    .ds-card.placeholder .ds-card-link {
-      cursor: default; }
-    .ds-card.placeholder .img-wrapper {
-      opacity: 0; }
+    border-radius: 4px;
+    min-height: 300px; }
   .ds-card .img-wrapper {
     width: 100%; }
   .ds-card .img {
@@ -2786,12 +2784,14 @@ main {
   margin-top: 12px;
   position: relative; }
   .story-footer .story-sponsored-label,
+  .story-footer .story-view-count,
   .story-footer .status-message {
     -webkit-line-clamp: 1;
     font-size: 13px;
     line-height: 24px;
     color: #737373; }
     [lwt-newtab-brighttext] .story-footer .story-sponsored-label, [lwt-newtab-brighttext]
+    .story-footer .story-view-count, [lwt-newtab-brighttext]
     .story-footer .status-message {
       color: #B1B1B3; }
   .story-footer .status-message {
@@ -3006,6 +3006,8 @@ main {
       background-color: rgba(12, 12, 13, 0.2); }
     .ASRouterButton.secondary:active {
       background-color: rgba(12, 12, 13, 0.3); }
+    .ASRouterButton.secondary:focus {
+      box-shadow: 0 0 0 1px #0A84FF inset, 0 0 0 1px #0A84FF, 0 0 0 4px rgba(10, 132, 255, 0.3); }
 
 [lwt-newtab-brighttext] .secondary {
   background-color: rgba(249, 249, 250, 0.1); }
@@ -3316,7 +3318,8 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
       .below-search-snippet.withButton .snippet-hover-wrapper:hover {
         background-color: var(--newtab-element-hover-color); }
         .below-search-snippet.withButton .snippet-hover-wrapper:hover .blockButton {
-          display: block; }
+          display: block;
+          opacity: 1; }
           .ds-outer-wrapper-breakpoint-override .below-search-snippet.withButton .snippet-hover-wrapper:hover .blockButton {
             inset-inline-end: -8%; }
             @media (max-width: 865px) {
@@ -3374,6 +3377,9 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
     inset-inline-end: 20px;
     opacity: 1;
     top: 50%; }
+    .SimpleBelowSearchSnippet .blockButton:focus {
+      box-shadow: 0 0 0 1px #0A84FF inset, 0 0 0 1px #0A84FF, 0 0 0 4px rgba(10, 132, 255, 0.3);
+      border-radius: 2px; }
   .SimpleBelowSearchSnippet .title {
     font-size: inherit;
     margin: 0; }
@@ -3400,11 +3406,14 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
     min-height: 60px;
     background-color: transparent; }
     .SimpleBelowSearchSnippet.withButton .blockButton {
-      display: none;
+      display: block;
       inset-inline-end: -15%;
-      opacity: 1;
+      opacity: 0;
       margin: auto;
       top: unset; }
+      .SimpleBelowSearchSnippet.withButton .blockButton:focus {
+        opacity: 1;
+        box-shadow: none; }
       @media (max-width: 1120px) {
         .SimpleBelowSearchSnippet.withButton .blockButton {
           inset-inline-end: 2%; } }
diff --git a/browser/components/newtab/css/activity-stream-windows.css b/browser/components/newtab/css/activity-stream-windows.css
index 27687c3435a6..26a491a8e725 100644
--- a/browser/components/newtab/css/activity-stream-windows.css
+++ b/browser/components/newtab/css/activity-stream-windows.css
@@ -1991,7 +1991,8 @@ main {
       margin: 0 0 12px; }
   .ds-hero .ds-card.placeholder {
     margin-bottom: 20px;
-    padding-bottom: 20px; }
+    padding-bottom: 20px;
+    min-height: 180px; }
   .ds-hero .img-wrapper {
     margin: 0 0 12px; }
   .ds-hero .ds-hero-item {
@@ -2635,11 +2636,8 @@ main {
   .ds-card.placeholder {
     background: transparent;
     box-shadow: inset 0 0 0 1px var(--newtab-inner-box-shadow-color);
-    border-radius: 4px; }
-    .ds-card.placeholder .ds-card-link {
-      cursor: default; }
-    .ds-card.placeholder .img-wrapper {
-      opacity: 0; }
+    border-radius: 4px;
+    min-height: 300px; }
   .ds-card .img-wrapper {
     width: 100%; }
   .ds-card .img {
@@ -2783,12 +2781,14 @@ main {
   margin-top: 12px;
   position: relative; }
   .story-footer .story-sponsored-label,
+  .story-footer .story-view-count,
   .story-footer .status-message {
     -webkit-line-clamp: 1;
     font-size: 13px;
     line-height: 24px;
     color: #737373; }
     [lwt-newtab-brighttext] .story-footer .story-sponsored-label, [lwt-newtab-brighttext]
+    .story-footer .story-view-count, [lwt-newtab-brighttext]
     .story-footer .status-message {
       color: #B1B1B3; }
   .story-footer .status-message {
@@ -3003,6 +3003,8 @@ main {
       background-color: rgba(12, 12, 13, 0.2); }
     .ASRouterButton.secondary:active {
       background-color: rgba(12, 12, 13, 0.3); }
+    .ASRouterButton.secondary:focus {
+      box-shadow: 0 0 0 1px #0A84FF inset, 0 0 0 1px #0A84FF, 0 0 0 4px rgba(10, 132, 255, 0.3); }
 
 [lwt-newtab-brighttext] .secondary {
   background-color: rgba(249, 249, 250, 0.1); }
@@ -3313,7 +3315,8 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
       .below-search-snippet.withButton .snippet-hover-wrapper:hover {
         background-color: var(--newtab-element-hover-color); }
         .below-search-snippet.withButton .snippet-hover-wrapper:hover .blockButton {
-          display: block; }
+          display: block;
+          opacity: 1; }
           .ds-outer-wrapper-breakpoint-override .below-search-snippet.withButton .snippet-hover-wrapper:hover .blockButton {
             inset-inline-end: -8%; }
             @media (max-width: 865px) {
@@ -3371,6 +3374,9 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
     inset-inline-end: 20px;
     opacity: 1;
     top: 50%; }
+    .SimpleBelowSearchSnippet .blockButton:focus {
+      box-shadow: 0 0 0 1px #0A84FF inset, 0 0 0 1px #0A84FF, 0 0 0 4px rgba(10, 132, 255, 0.3);
+      border-radius: 2px; }
   .SimpleBelowSearchSnippet .title {
     font-size: inherit;
     margin: 0; }
@@ -3397,11 +3403,14 @@ body[lwt-newtab-brighttext] .scene2Icon .icon-light-theme {
     min-height: 60px;
     background-color: transparent; }
     .SimpleBelowSearchSnippet.withButton .blockButton {
-      display: none;
+      display: block;
       inset-inline-end: -15%;
-      opacity: 1;
+      opacity: 0;
       margin: auto;
       top: unset; }
+      .SimpleBelowSearchSnippet.withButton .blockButton:focus {
+        opacity: 1;
+        box-shadow: none; }
       @media (max-width: 1120px) {
         .SimpleBelowSearchSnippet.withButton .blockButton {
           inset-inline-end: 2%; } }
diff --git a/browser/components/newtab/data/content/activity-stream.bundle.js b/browser/components/newtab/data/content/activity-stream.bundle.js
index 4e48d2cebf8c..5d410ff0c9b3 100644
--- a/browser/components/newtab/data/content/activity-stream.bundle.js
+++ b/browser/components/newtab/data/content/activity-stream.bundle.js
@@ -7895,7 +7895,8 @@ class DSContextFooter_DSContextFooter extends external_React_default.a.PureCompo
   render() {
     const {
       context,
-      context_type
+      context_type,
+      engagement
     } = this.props;
     const {
       icon,
@@ -7907,11 +7908,13 @@ class DSContextFooter_DSContextFooter extends external_React_default.a.PureCompo
       className: "story-sponsored-label clamp"
     }, context), external_React_default.a.createElement(external_ReactTransitionGroup_["TransitionGroup"], {
       component: null
-    }, !context && context_type && external_React_default.a.createElement(external_ReactTransitionGroup_["CSSTransition"], {
+    }, !context && (context_type || engagement) && external_React_default.a.createElement(external_ReactTransitionGroup_["CSSTransition"], {
       key: fluentID,
       timeout: ANIMATION_DURATION,
       classNames: "story-animate"
-    }, external_React_default.a.createElement(StatusMessage, {
+    }, engagement && !context_type ? external_React_default.a.createElement("div", {
+      className: "story-view-count"
+    }, engagement) : external_React_default.a.createElement(StatusMessage, {
       icon: icon,
       fluentID: fluentID
     }))));
@@ -7935,7 +7938,8 @@ const DefaultMeta = ({
   excerpt,
   context,
   context_type,
-  cta
+  cta,
+  engagement
 }) => external_React_default.a.createElement("div", {
   className: "meta"
 }, external_React_default.a.createElement("div", {
@@ -7952,7 +7956,8 @@ const DefaultMeta = ({
   tabIndex: "0"
 }, cta)), external_React_default.a.createElement(DSContextFooter_DSContextFooter, {
   context_type: context_type,
-  context: context
+  context: context,
+  engagement: engagement
 }));
 const VariantMeta = ({
   source,
@@ -7961,6 +7966,7 @@ const VariantMeta = ({
   context,
   context_type,
   cta,
+  engagement,
   sponsor
 }) => external_React_default.a.createElement("div", {
   className: "meta"
@@ -7972,16 +7978,25 @@ const VariantMeta = ({
   className: "title clamp"
 }, title), excerpt && external_React_default.a.createElement("p", {
   className: "excerpt clamp"
-}, excerpt)), cta && external_React_default.a.createElement("button", {
+}, excerpt)), context && cta && external_React_default.a.createElement("button", {
   className: "button cta-button"
 }, cta), !context && external_React_default.a.createElement(DSContextFooter_DSContextFooter, {
   context_type: context_type,
-  context: context
+  context: context,
+  engagement: engagement
 }));
 class DSCard_DSCard extends external_React_default.a.PureComponent {
   constructor(props) {
     super(props);
     this.onLinkClick = this.onLinkClick.bind(this);
+
+    this.setPlaceholderRef = element => {
+      this.placholderElement = element;
+    };
+
+    this.state = {
+      isSeen: false
+    };
   }
 
   onLinkClick(event) {
@@ -8005,9 +8020,47 @@ class DSCard_DSCard extends external_React_default.a.PureComponent {
     }
   }
 
+  onSeen(entries) {
+    if (this.state) {
+      const entry = entries.find(e => e.isIntersecting);
+
+      if (entry) {
+        if (this.placholderElement) {
+          this.observer.unobserve(this.placholderElement);
+        } // Stop observing since element has been seen
+
+
+        this.setState({
+          isSeen: true
+        });
+      }
+    }
+  }
+
+  componentDidMount() {
+    if (this.placholderElement) {
+      this.observer = new IntersectionObserver(this.onSeen.bind(this));
+      this.observer.observe(this.placholderElement);
+    }
+  }
+
+  componentWillUnmount() {
+    // Remove observer on unmount
+    if (this.observer && this.placholderElement) {
+      this.observer.unobserve(this.placholderElement);
+    }
+  }
+
   render() {
+    if (this.props.placeholder || !this.state.isSeen) {
+      return external_React_default.a.createElement("div", {
+        className: "ds-card placeholder",
+        ref: this.setPlaceholderRef
+      });
+    }
+
     return external_React_default.a.createElement("div", {
-      className: `ds-card${this.props.placeholder ? " placeholder" : ""}`
+      className: "ds-card"
     }, external_React_default.a.createElement(SafeAnchor_SafeAnchor, {
       className: "ds-card-link",
       dispatch: this.props.dispatch,
@@ -8025,6 +8078,7 @@ class DSCard_DSCard extends external_React_default.a.PureComponent {
       excerpt: this.props.excerpt,
       context: this.props.context,
       context_type: this.props.context_type,
+      engagement: this.props.engagement,
       cta: this.props.cta,
       sponsor: this.props.sponsor
     }), !this.props.cta_variant && external_React_default.a.createElement(DefaultMeta, {
@@ -8032,6 +8086,7 @@ class DSCard_DSCard extends external_React_default.a.PureComponent {
       title: this.props.title,
       excerpt: this.props.excerpt,
       context: this.props.context,
+      engagement: this.props.engagement,
       context_type: this.props.context_type,
       cta: this.props.cta
     }), external_React_default.a.createElement(ImpressionStats["ImpressionStats"], {
@@ -8045,7 +8100,7 @@ class DSCard_DSCard extends external_React_default.a.PureComponent {
       }],
       dispatch: this.props.dispatch,
       source: this.props.type
-    })), !this.props.placeholder && external_React_default.a.createElement(DSLinkMenu_DSLinkMenu, {
+    })), external_React_default.a.createElement(DSLinkMenu_DSLinkMenu, {
       id: this.props.id,
       index: this.props.pos,
       dispatch: this.props.dispatch,
@@ -8192,6 +8247,7 @@ class CardGrid_CardGrid extends external_React_default.a.PureComponent {
         pocket_id: rec.pocket_id,
         context_type: rec.context_type,
         bookmarkGuid: rec.bookmarkGuid,
+        engagement: rec.engagement,
         cta: rec.cta,
         cta_variant: this.props.cta_variant
       }));
@@ -8336,7 +8392,8 @@ class List_ListItem extends external_React_default.a.PureComponent {
       className: "ds-list-item-excerpt clamp"
     }, this.props.excerpt)), external_React_default.a.createElement(DSContextFooter_DSContextFooter, {
       context: this.props.context,
-      context_type: this.props.context_type
+      context_type: this.props.context_type,
+      engagement: this.props.engagement
     })), external_React_default.a.createElement(DSImage_DSImage, {
       extraClassNames: "ds-list-image",
       source: this.props.image_src,
@@ -8400,7 +8457,8 @@ function _List(props) {
         type: props.type,
         url: rec.url,
         pocket_id: rec.pocket_id,
-        bookmarkGuid: rec.bookmarkGuid
+        bookmarkGuid: rec.bookmarkGuid,
+        engagement: rec.engagement
       }));
     }
 
@@ -8513,7 +8571,8 @@ class Hero_Hero extends external_React_default.a.PureComponent {
         context_type: rec.context_type,
         source: rec.domain,
         pocket_id: rec.pocket_id,
-        bookmarkGuid: rec.bookmarkGuid
+        bookmarkGuid: rec.bookmarkGuid,
+        engagement: rec.engagement
       }));
     }
 
@@ -8548,7 +8607,8 @@ class Hero_Hero extends external_React_default.a.PureComponent {
         className: "excerpt clamp"
       }, heroRec.excerpt)), external_React_default.a.createElement(DSContextFooter_DSContextFooter, {
         context: heroRec.context,
-        context_type: heroRec.context_type
+        context_type: heroRec.context_type,
+        engagement: heroRec.engagement
       })), external_React_default.a.createElement(ImpressionStats["ImpressionStats"], {
         campaignId: heroRec.campaign_id,
         rows: [{
diff --git a/browser/components/newtab/lib/OnboardingMessageProvider.jsm b/browser/components/newtab/lib/OnboardingMessageProvider.jsm
index 95e0acd180b9..caed83722d45 100644
--- a/browser/components/newtab/lib/OnboardingMessageProvider.jsm
+++ b/browser/components/newtab/lib/OnboardingMessageProvider.jsm
@@ -399,10 +399,9 @@ const ONBOARDING_MESSAGES = () => [
     id: "PROTECTIONS_PANEL_1",
     template: "protections_panel",
     content: {
-      title: "Browse without being followed",
-      body:
-        "Keep your data to yourself. Firefox protects you from many of the most common trackers that follow what you do online.",
-      link_text: "Learn more",
+      title: { string_id: "cfr-protections-panel-header" },
+      body: { string_id: "cfr-protections-panel-body" },
+      link_text: { string_id: "cfr-protections-panel-link-text" },
       cta_url: `${Services.urlFormatter.formatURLPref(
         "app.support.baseURL"
       )}etp-promotions?as=u&utm_source=inproduct`,
diff --git a/browser/components/newtab/lib/ToolbarBadgeHub.jsm b/browser/components/newtab/lib/ToolbarBadgeHub.jsm
index 9a3c91950be9..f2f2cc3efcfe 100644
--- a/browser/components/newtab/lib/ToolbarBadgeHub.jsm
+++ b/browser/components/newtab/lib/ToolbarBadgeHub.jsm
@@ -48,6 +48,11 @@ ChromeUtils.defineModuleGetter(
   "clearInterval",
   "resource://gre/modules/Timer.jsm"
 );
+ChromeUtils.defineModuleGetter(
+  this,
+  "requestIdleCallback",
+  "resource://gre/modules/Timer.jsm"
+);
 
 // Frequency at which to check for new messages
 const SYSTEM_TICK_INTERVAL = 5 * 60 * 1000;
@@ -257,17 +262,17 @@ class _ToolbarBadgeHub {
   }
 
   registerBadgeToAllWindows(message) {
-    // Impression should be added when the badge becomes visible
-    this._addImpression(message);
-    // Send a telemetry ping when adding the notification badge
-    this.sendUserEventTelemetry("IMPRESSION", message);
-
     if (message.template === "update_action") {
       this.executeAction({ ...message.content.action, message_id: message.id });
       // No badge to set only an action to execute
       return;
     }
 
+    // Impression should be added when the badge becomes visible
+    this._addImpression(message);
+    // Send a telemetry ping when adding the notification badge
+    this.sendUserEventTelemetry("IMPRESSION", message);
+
     EveryWindow.registerCallback(
       this.id,
       win => {
@@ -297,7 +302,7 @@ class _ToolbarBadgeHub {
 
     if (message.content.delay) {
       this.state.showBadgeTimeoutId = setTimeout(() => {
-        this.registerBadgeToAllWindows(message);
+        requestIdleCallback(() => this.registerBadgeToAllWindows(message));
       }, message.content.delay);
     } else {
       this.registerBadgeToAllWindows(message);
diff --git a/browser/components/newtab/lib/ToolbarPanelHub.jsm b/browser/components/newtab/lib/ToolbarPanelHub.jsm
index 2d00a138e274..74a6a64f751c 100644
--- a/browser/components/newtab/lib/ToolbarPanelHub.jsm
+++ b/browser/components/newtab/lib/ToolbarPanelHub.jsm
@@ -378,6 +378,8 @@ class _ToolbarPanelHub {
    */
   async insertProtectionPanelMessage(event) {
     const win = event.target.ownerGlobal;
+    this.maybeInsertFTL(win);
+
     const doc = event.target.ownerDocument;
     const container = doc.getElementById("messaging-system-message-container");
     const infoButton = doc.getElementById("protections-popup-info-button");
diff --git a/browser/components/newtab/locales-src/asrouter.ftl b/browser/components/newtab/locales-src/asrouter.ftl
index 882f15e2e2c1..a2b1d4926fa4 100644
--- a/browser/components/newtab/locales-src/asrouter.ftl
+++ b/browser/components/newtab/locales-src/asrouter.ftl
@@ -78,6 +78,12 @@ cfr-doorhanger-bookmark-fxa-close-btn-tooltip =
   .aria-label = Close button
   .title = Close
 
+## Protections panel
+
+cfr-protections-panel-header = Browse without being followed
+cfr-protections-panel-body = Keep your data to yourself. { -brand-short-name } protects you from many of the most common trackers that follow what you do online.
+cfr-protections-panel-link-text = Learn more
+
 ## What's New toolbar button and panel
 
 cfr-whatsnew-button =
diff --git a/browser/components/newtab/locales-src/onboarding.ftl b/browser/components/newtab/locales-src/onboarding.ftl
index 3651d6a0c991..d05bcccc2ce0 100644
--- a/browser/components/newtab/locales-src/onboarding.ftl
+++ b/browser/components/newtab/locales-src/onboarding.ftl
@@ -11,7 +11,6 @@
 ## avoid breaking quoted text).
 
 onboarding-button-label-learn-more = Learn More
-onboarding-button-label-try-now = Try It Now
 onboarding-button-label-get-started = Get Started
 
 ## Welcome modal dialog strings
@@ -76,21 +75,6 @@ onboarding-benefit-privacy-text = Everything we do honors our Personal Data Prom
 ## Each message has a title and a description of what the browser feature is.
 ## Each message also has an associated button for the user to try the feature.
 ## The string for the button is found above, in the UI strings section
-onboarding-private-browsing-title = Private Browsing
-onboarding-private-browsing-text = Browse by yourself. Private Browsing with Content Blocking blocks online trackers that follow you around the web.
-
-onboarding-screenshots-title = Screenshots
-onboarding-screenshots-text = Take, save and share screenshots - without leaving { -brand-short-name }. Capture a region or an entire page as you browse. Then save to the web for easy access and sharing.
-
-onboarding-addons-title = Add-ons
-onboarding-addons-text = Add even more features that make { -brand-short-name } work harder for you. Compare prices, check the weather or express your personality with a custom theme.
-
-onboarding-ghostery-title = Ghostery
-onboarding-ghostery-text = Browse faster, smarter, or safer with extensions like Ghostery, which lets you block annoying ads.
-
-# Note: "Sync" in this case is a generic verb, as in "to synchronize"
-onboarding-fxa-title = Sync
-onboarding-fxa-text = Sign up for a { -fxaccount-brand-name } and sync your bookmarks, passwords, and open tabs everywhere you use { -brand-short-name }.
 
 onboarding-tracking-protection-title2 = Protection From Tracking
 onboarding-tracking-protection-text2 = { -brand-short-name } helps stop websites from tracking you online, making it harder for ads to follow you around the web.
diff --git a/browser/components/newtab/test/unit/asrouter/templates/FirstRun.test.jsx b/browser/components/newtab/test/unit/asrouter/templates/FirstRun.test.jsx
index a04508c541df..337e6409c8ba 100644
--- a/browser/components/newtab/test/unit/asrouter/templates/FirstRun.test.jsx
+++ b/browser/components/newtab/test/unit/asrouter/templates/FirstRun.test.jsx
@@ -16,7 +16,7 @@ const FAKE_TRIPLETS = [
       text: { string_id: "onboarding-private-browsing-text" },
       icon: "icon",
       primary_button: {
-        label: { string_id: "onboarding-button-label-try-now" },
+        label: { string_id: "onboarding-button-label-get-started" },
         action: {
           type: "OPEN_URL",
           data: { args: "https://example.com/" },
diff --git a/browser/components/newtab/test/unit/asrouter/templates/OnboardingMessage.test.jsx b/browser/components/newtab/test/unit/asrouter/templates/OnboardingMessage.test.jsx
index 9eebf9af7102..928b6b981b7c 100644
--- a/browser/components/newtab/test/unit/asrouter/templates/OnboardingMessage.test.jsx
+++ b/browser/components/newtab/test/unit/asrouter/templates/OnboardingMessage.test.jsx
@@ -22,7 +22,7 @@ const L10N_CONTENT = {
   text: { string_id: "onboarding-private-browsing-text" },
   icon: "icon",
   primary_button: {
-    label: { string_id: "onboarding-button-label-try-now" },
+    label: { string_id: "onboarding-button-label-get-started" },
     action: { type: "SOME_TYPE" },
   },
 };
diff --git a/browser/components/newtab/test/unit/asrouter/templates/Trailhead.test.jsx b/browser/components/newtab/test/unit/asrouter/templates/Trailhead.test.jsx
index 3817b9005e53..73770d0d37ea 100644
--- a/browser/components/newtab/test/unit/asrouter/templates/Trailhead.test.jsx
+++ b/browser/components/newtab/test/unit/asrouter/templates/Trailhead.test.jsx
@@ -11,7 +11,7 @@ export const CARDS = [
       text: { string_id: "onboarding-private-browsing-text" },
       icon: "icon",
       primary_button: {
-        label: { string_id: "onboarding-button-label-try-now" },
+        label: { string_id: "onboarding-button-label-get-started" },
         action: {
           type: "OPEN_URL",
           data: { args: "https://example.com/" },
diff --git a/browser/components/newtab/test/unit/asrouter/templates/Triplets.test.jsx b/browser/components/newtab/test/unit/asrouter/templates/Triplets.test.jsx
index 7698112e6c23..43fc27f40ba2 100644
--- a/browser/components/newtab/test/unit/asrouter/templates/Triplets.test.jsx
+++ b/browser/components/newtab/test/unit/asrouter/templates/Triplets.test.jsx
@@ -11,7 +11,7 @@ const CARDS = [
       text: { string_id: "onboarding-private-browsing-text" },
       icon: "icon",
       primary_button: {
-        label: { string_id: "onboarding-button-label-try-now" },
+        label: { string_id: "onboarding-button-label-get-started" },
         action: {
           type: "OPEN_URL",
           data: { args: "https://example.com/" },
diff --git a/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSCard.test.jsx b/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSCard.test.jsx
index fda636bd2f46..23821f83c0eb 100644
--- a/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSCard.test.jsx
+++ b/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSCard.test.jsx
@@ -20,6 +20,7 @@ describe("<DSCard>", () => {
 
   beforeEach(() => {
     wrapper = shallow(<DSCard />);
+    wrapper.setState({ isSeen: true });
     sandbox = sinon.createSandbox();
   });
 
@@ -79,6 +80,7 @@ describe("<DSCard>", () => {
 
   it("should render badges for pocket, bookmark when not a spoc element ", () => {
     wrapper = mount(<DSCard context_type="bookmark" />);
+    wrapper.setState({ isSeen: true });
     const contextFooter = wrapper.find(DSContextFooter);
 
     assert.lengthOf(contextFooter.find(StatusMessage), 1);
@@ -87,6 +89,7 @@ describe("<DSCard>", () => {
   it("should render Sponsored Context for a spoc element", () => {
     const context = "Sponsored by Foo";
     wrapper = mount(<DSCard context_type="bookmark" context={context} />);
+    wrapper.setState({ isSeen: true });
     const contextFooter = wrapper.find(DSContextFooter);
 
     assert.lengthOf(contextFooter.find(StatusMessage), 0);
@@ -99,6 +102,7 @@ describe("<DSCard>", () => {
     beforeEach(() => {
       dispatch = sandbox.stub();
       wrapper = shallow(<DSCard dispatch={dispatch} />);
+      wrapper.setState({ isSeen: true });
     });
 
     it("should call dispatch with the correct events", () => {
@@ -160,6 +164,7 @@ describe("<DSCard>", () => {
   describe("DSCard with CTA", () => {
     beforeEach(() => {
       wrapper = mount(<DSCard />);
+      wrapper.setState({ isSeen: true });
     });
 
     it("should render Default Meta", () => {
@@ -178,9 +183,19 @@ describe("<DSCard>", () => {
       assert.equal(meta.find(".cta-link").text(), "test");
     });
 
-    it("should render cta-button when item has cta and cta button variant is true", () => {
+    it("should not render cta-button for non spoc content", () => {
       wrapper.setProps({ cta: "test", cta_variant: true });
       const meta = wrapper.find(VariantMeta);
+      assert.lengthOf(meta.find(".cta-button"), 0);
+    });
+
+    it("should render cta-button when item has cta and cta button variant is true and is spoc", () => {
+      wrapper.setProps({
+        cta: "test",
+        cta_variant: true,
+        context: "Sponsored by Foo",
+      });
+      const meta = wrapper.find(VariantMeta);
       assert.equal(meta.find(".cta-button").text(), "test");
     });
 
@@ -207,6 +222,44 @@ describe("<DSCard>", () => {
       assert.equal(meta.find(".source").text(), "Test · Sponsored");
     });
   });
+  describe("DSCard with Intersection Observer", () => {
+    beforeEach(() => {
+      wrapper = shallow(<DSCard />);
+    });
+
+    it("should render card when seen", () => {
+      let card = wrapper.find("div.ds-card.placeholder");
+      assert.lengthOf(card, 1);
+
+      wrapper.instance().observer = {
+        unobserve: sandbox.stub(),
+      };
+      wrapper.instance().placholderElement = "element";
+
+      wrapper.instance().onSeen([
+        {
+          isIntersecting: true,
+        },
+      ]);
+
+      assert.isTrue(wrapper.instance().state.isSeen);
+      card = wrapper.find("div.ds-card.placeholder");
+      assert.lengthOf(card, 0);
+      assert.lengthOf(wrapper.find(SafeAnchor), 1);
+      assert.calledOnce(wrapper.instance().observer.unobserve);
+      assert.calledWith(wrapper.instance().observer.unobserve, "element");
+    });
+
+    it("should setup proper placholder ref for isSeen", () => {
+      wrapper.instance().setPlaceholderRef("element");
+      assert.equal(wrapper.instance().placholderElement, "element");
+    });
+
+    it("should setup observer on componentDidMount", () => {
+      wrapper = mount(<DSCard />);
+      assert.isTrue(!!wrapper.instance().observer);
+    });
+  });
 });
 
 describe("<PlaceholderDSCard> component", () => {
@@ -221,21 +274,21 @@ describe("<PlaceholderDSCard> component", () => {
 
   it("should contain placeholder div", () => {
     const wrapper = shallow(<DSCard placeholder={true} />);
+    wrapper.setState({ isSeen: true });
     const card = wrapper.find("div.ds-card.placeholder");
     assert.lengthOf(card, 1);
   });
 
   it("should not be clickable", () => {
     const wrapper = shallow(<DSCard placeholder={true} />);
+    wrapper.setState({ isSeen: true });
     const anchor = wrapper.find("SafeAnchor.ds-card-link");
-    assert.lengthOf(anchor, 1);
-
-    const linkClick = anchor.prop("onLinkClick");
-    assert.isUndefined(linkClick);
+    assert.lengthOf(anchor, 0);
   });
 
   it("should not have context menu", () => {
     const wrapper = shallow(<DSCard placeholder={true} />);
+    wrapper.setState({ isSeen: true });
     const linkMenu = wrapper.find(DSLinkMenu);
     assert.lengthOf(linkMenu, 0);
   });
diff --git a/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSContextFooter.test.jsx b/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSContextFooter.test.jsx
index 232134e4dcf3..a36a0fcac14e 100644
--- a/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSContextFooter.test.jsx
+++ b/browser/components/newtab/test/unit/content-src/components/DiscoveryStreamComponents/DSContextFooter.test.jsx
@@ -12,6 +12,7 @@ describe("<DSContextFooter>", () => {
   const bookmarkBadge = "bookmark";
   const removeBookmarkBadge = "removedBookmark";
   const context = "Sponsored by Babel";
+  const engagement = "Popular";
 
   beforeEach(() => {
     wrapper = mount(<DSContextFooter />);
@@ -26,19 +27,32 @@ describe("<DSContextFooter>", () => {
     assert.isTrue(wrapper.exists());
     assert.isOk(wrapper.find(".story-footer"));
   });
+  it("should render an engagement status if no badge and spoc passed", () => {
+    wrapper = mount(<DSContextFooter engagement={engagement} />);
+
+    const engagementLabel = wrapper.find(".story-view-count");
+    assert.equal(engagementLabel.text(), engagement);
+  });
   it("should render a badge if a proper badge prop is passed", () => {
-    wrapper = mount(<DSContextFooter context_type={bookmarkBadge} />);
+    wrapper = mount(
+      <DSContextFooter context_type={bookmarkBadge} engagement={engagement} />
+    );
     const { fluentID } = cardContextTypes[bookmarkBadge];
 
+    assert.lengthOf(wrapper.find(".story-view-count"), 0);
     const statusLabel = wrapper.find(".story-context-label");
-    assert.isOk(statusLabel);
     assert.equal(statusLabel.prop("data-l10n-id"), fluentID);
   });
   it("should only render a sponsored context if pass a sponsored context", async () => {
     wrapper = mount(
-      <DSContextFooter context_type={bookmarkBadge} context={context} />
+      <DSContextFooter
+        context_type={bookmarkBadge}
+        context={context}
+        engagement={engagement}
+      />
     );
 
+    assert.lengthOf(wrapper.find(".story-view-count"), 0);
     assert.lengthOf(wrapper.find(StatusMessage), 0);
     assert.equal(wrapper.find(".story-sponsored-label").text(), context);
   });
diff --git a/browser/components/newtab/test/unit/lib/ToolbarBadgeHub.test.js b/browser/components/newtab/test/unit/lib/ToolbarBadgeHub.test.js
index 838995cf68eb..4761fa3a8e8b 100644
--- a/browser/components/newtab/test/unit/lib/ToolbarBadgeHub.test.js
+++ b/browser/components/newtab/test/unit/lib/ToolbarBadgeHub.test.js
@@ -23,6 +23,7 @@ describe("ToolbarBadgeHub", () => {
   let getStringPrefStub;
   let clearUserPrefStub;
   let setStringPrefStub;
+  let requestIdleCallbackStub;
   beforeEach(async () => {
     globals = new GlobalOverrider();
     sandbox = sinon.createSandbox();
@@ -67,7 +68,9 @@ describe("ToolbarBadgeHub", () => {
     getStringPrefStub = sandbox.stub();
     clearUserPrefStub = sandbox.stub();
     setStringPrefStub = sandbox.stub();
+    requestIdleCallbackStub = sandbox.stub().callsFake(fn => fn());
     globals.set({
+      requestIdleCallback: requestIdleCallbackStub,
       EveryWindow: everyWindowStub,
       PrivateBrowsingUtils: { isBrowserPrivate: isBrowserPrivateStub },
       setTimeout: setTimeoutStub,
@@ -562,6 +565,8 @@ describe("ToolbarBadgeHub", () => {
         instance.registerBadgeToAllWindows,
         msg_with_delay
       );
+      // Delayed actions should be executed inside requestIdleCallback
+      assert.calledOnce(requestIdleCallbackStub);
     });
   });
   describe("#sendUserEventTelemetry", () => {
diff --git a/browser/locales/en-US/browser/newtab/asrouter.ftl b/browser/locales/en-US/browser/newtab/asrouter.ftl
index 882f15e2e2c1..a2b1d4926fa4 100644
--- a/browser/locales/en-US/browser/newtab/asrouter.ftl
+++ b/browser/locales/en-US/browser/newtab/asrouter.ftl
@@ -78,6 +78,12 @@ cfr-doorhanger-bookmark-fxa-close-btn-tooltip =
   .aria-label = Close button
   .title = Close
 
+## Protections panel
+
+cfr-protections-panel-header = Browse without being followed
+cfr-protections-panel-body = Keep your data to yourself. { -brand-short-name } protects you from many of the most common trackers that follow what you do online.
+cfr-protections-panel-link-text = Learn more
+
 ## What's New toolbar button and panel
 
 cfr-whatsnew-button =
diff --git a/browser/locales/en-US/browser/newtab/onboarding.ftl b/browser/locales/en-US/browser/newtab/onboarding.ftl
index 3651d6a0c991..d05bcccc2ce0 100644
--- a/browser/locales/en-US/browser/newtab/onboarding.ftl
+++ b/browser/locales/en-US/browser/newtab/onboarding.ftl
@@ -11,7 +11,6 @@
 ## avoid breaking quoted text).
 
 onboarding-button-label-learn-more = Learn More
-onboarding-button-label-try-now = Try It Now
 onboarding-button-label-get-started = Get Started
 
 ## Welcome modal dialog strings
@@ -76,21 +75,6 @@ onboarding-benefit-privacy-text = Everything we do honors our Personal Data Prom
 ## Each message has a title and a description of what the browser feature is.
 ## Each message also has an associated button for the user to try the feature.
 ## The string for the button is found above, in the UI strings section
-onboarding-private-browsing-title = Private Browsing
-onboarding-private-browsing-text = Browse by yourself. Private Browsing with Content Blocking blocks online trackers that follow you around the web.
-
-onboarding-screenshots-title = Screenshots
-onboarding-screenshots-text = Take, save and share screenshots - without leaving { -brand-short-name }. Capture a region or an entire page as you browse. Then save to the web for easy access and sharing.
-
-onboarding-addons-title = Add-ons
-onboarding-addons-text = Add even more features that make { -brand-short-name } work harder for you. Compare prices, check the weather or express your personality with a custom theme.
-
-onboarding-ghostery-title = Ghostery
-onboarding-ghostery-text = Browse faster, smarter, or safer with extensions like Ghostery, which lets you block annoying ads.
-
-# Note: "Sync" in this case is a generic verb, as in "to synchronize"
-onboarding-fxa-title = Sync
-onboarding-fxa-text = Sign up for a { -fxaccount-brand-name } and sync your bookmarks, passwords, and open tabs everywhere you use { -brand-short-name }.
 
 onboarding-tracking-protection-title2 = Protection From Tracking
 onboarding-tracking-protection-text2 = { -brand-short-name } helps stop websites from tracking you online, making it harder for ads to follow you around the web.