diff --git a/browser/app/profile/firefox.js b/browser/app/profile/firefox.js
index 1cbbac4fd99f..bfa06eecd50d 100644
--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1488,6 +1488,7 @@ pref("browser.ping-centre.production.endpoint", "https://tiles.services.mozilla.
 pref("media.gmp-provider.enabled", true);
 
 pref("browser.contentblocking.enabled", true);
+pref("browser.contentblocking.cookies-site-data.ui.reject-trackers.enabled", true);
 pref("browser.contentblocking.cookies-site-data.ui.reject-trackers.recommended", true);
 #ifdef NIGHTLY_BUILD
 pref("browser.contentblocking.ui.enabled", true);
diff --git a/browser/components/preferences/in-content/privacy.js b/browser/components/preferences/in-content/privacy.js
index 5a241d797811..db58e64f95de 100644
--- a/browser/components/preferences/in-content/privacy.js
+++ b/browser/components/preferences/in-content/privacy.js
@@ -29,6 +29,9 @@ XPCOMUtils.defineLazyPreferenceGetter(this, "contentBlockingCookiesAndSiteDataUi
 XPCOMUtils.defineLazyPreferenceGetter(this, "contentBlockingCookiesAndSiteDataRejectTrackersRecommended",
                                       "browser.contentblocking.cookies-site-data.ui.reject-trackers.recommended");
 
+XPCOMUtils.defineLazyPreferenceGetter(this, "contentBlockingCookiesAndSiteDataRejectTrackersEnabled",
+                                      "browser.contentblocking.cookies-site-data.ui.reject-trackers.enabled");
+
 XPCOMUtils.defineLazyPreferenceGetter(this, "contentBlockingEnabled",
                                       "browser.contentblocking.enabled");
 
@@ -531,6 +534,10 @@ var gPrivacyPane = {
       if (contentBlockingCookiesAndSiteDataRejectTrackersRecommended) {
         document.l10n.setAttributes(blockCookiesFromTrackers, "sitedata-block-trackers-option-recommended");
       }
+      // Allow hiding the Reject Trackers option based on a pref
+      if (!contentBlockingCookiesAndSiteDataRejectTrackersEnabled) {
+        blockCookiesFromTrackers.remove();
+      }
     }
   },
 
diff --git a/browser/components/preferences/in-content/tests/browser.ini b/browser/components/preferences/in-content/tests/browser.ini
index 81cb32cb2da0..c0bb71155545 100644
--- a/browser/components/preferences/in-content/tests/browser.ini
+++ b/browser/components/preferences/in-content/tests/browser.ini
@@ -71,6 +71,7 @@ run-if = nightly_build
 [browser_privacypane_1.js]
 [browser_privacypane_2.js]
 [browser_privacypane_3.js]
+[browser_privacypane_4.js]
 [browser_privacypane_5.js]
 [browser_sanitizeOnShutdown_prefLocked.js]
 [browser_searchShowSuggestionsFirst.js]
diff --git a/browser/components/preferences/in-content/tests/browser_privacypane_2.js b/browser/components/preferences/in-content/tests/browser_privacypane_2.js
index cd948327d1da..2166ea33ec58 100644
--- a/browser/components/preferences/in-content/tests/browser_privacypane_2.js
+++ b/browser/components/preferences/in-content/tests/browser_privacypane_2.js
@@ -8,7 +8,8 @@ if (jar) {
 Services.scriptloader.loadSubScript(rootDir + "privacypane_tests_perwindow.js", this);
 
 SpecialPowers.pushPrefEnv({"set":
-  [["browser.contentblocking.cookies-site-data.ui.enabled", true]]
+  [["browser.contentblocking.cookies-site-data.ui.enabled", true],
+   ["browser.contentblocking.cookies-site-data.ui.reject-trackers.enabled", true]]
 });
 
 run_test_subset([
diff --git a/browser/components/preferences/in-content/tests/browser_privacypane_4.js b/browser/components/preferences/in-content/tests/browser_privacypane_4.js
new file mode 100644
index 000000000000..b057d34c00df
--- /dev/null
+++ b/browser/components/preferences/in-content/tests/browser_privacypane_4.js
@@ -0,0 +1,21 @@
+let rootDir = getRootDirectory(gTestPath);
+let jar = getJar(rootDir);
+if (jar) {
+  let tmpdir = extractJarToTmp(jar);
+  rootDir = "file://" + tmpdir.path + "/";
+}
+/* import-globals-from privacypane_tests_perwindow.js */
+Services.scriptloader.loadSubScript(rootDir + "privacypane_tests_perwindow.js", this);
+
+SpecialPowers.pushPrefEnv({"set":
+  [["browser.contentblocking.cookies-site-data.ui.enabled", true],
+   ["browser.contentblocking.cookies-site-data.ui.reject-trackers.enabled", false]]
+});
+
+run_test_subset([
+  test_pane_visibility,
+  test_dependent_elements,
+  test_dependent_cookie_elements,
+  test_dependent_clearonclose_elements,
+  test_dependent_prefs,
+]);
diff --git a/browser/components/preferences/in-content/tests/privacypane_tests_perwindow.js b/browser/components/preferences/in-content/tests/privacypane_tests_perwindow.js
index 64b169062c7b..107e27e578f0 100644
--- a/browser/components/preferences/in-content/tests/privacypane_tests_perwindow.js
+++ b/browser/components/preferences/in-content/tests/privacypane_tests_perwindow.js
@@ -163,7 +163,11 @@ function test_dependent_cookie_elements(win) {
     expect_disabled(true, [keepUntil, keepCookiesUntil]);
     expect_disabled(false, [blockCookiesLabel, blockCookiesMenu]);
 
-    blockCookiesMenu.value = "trackers";
+    if (win.contentBlockingCookiesAndSiteDataRejectTrackersEnabled) {
+      blockCookiesMenu.value = "trackers";
+    } else {
+      blockCookiesMenu.value = "unvisited";
+    }
     controlChanged(blockCookiesMenu);
     expect_disabled(false);
   } else {