diff --git a/toolkit/components/normandy/lib/Uptake.jsm b/toolkit/components/normandy/lib/Uptake.jsm
index 59067e11ee60..d24f152e1c9a 100644
--- a/toolkit/components/normandy/lib/Uptake.jsm
+++ b/toolkit/components/normandy/lib/Uptake.jsm
@@ -23,7 +23,7 @@ var Uptake = {
 
   // Per-recipe uptake
   RECIPE_ACTION_DISABLED: UptakeTelemetry.STATUS.CUSTOM_1_ERROR,
-  RECIPE_DIDNT_MATCH_FILTER: UptakeTelemetry.STATUS.CUSTOM_2_ERROR,
+  RECIPE_DIDNT_MATCH_FILTER: UptakeTelemetry.STATUS.BACKOFF,
   RECIPE_EXECUTION_ERROR: UptakeTelemetry.STATUS.APPLY_ERROR,
   RECIPE_FILTER_BROKEN: UptakeTelemetry.STATUS.CONTENT_ERROR,
   RECIPE_INVALID_ACTION: UptakeTelemetry.STATUS.DOWNLOAD_ERROR,