diff --git a/browser/components/newtab/content-src/asrouter/docs/index.rst b/browser/components/newtab/content-src/asrouter/docs/index.rst
index c28ccd206440..0d224ac1f685 100644
--- a/browser/components/newtab/content-src/asrouter/docs/index.rst
+++ b/browser/components/newtab/content-src/asrouter/docs/index.rst
@@ -2,14 +2,94 @@
 Messaging System
 ================
 
-Someday, this document will contain a high-level description of ASRouter.
-In the meantime, here are some documents about specific features:
+Vision
+------
+Firefox must be an opinionated user agent that keeps folks safe, informed and
+effective while browsing the Web. In order to have an opinion, Firefox must
+have a voice.
 
+That voice will **respect the user’s attention** while surfacing contextually
+relevant and timely information tailored to their individual needs and choices.
+
+What does Messaging System support?
+-----------------------------------
+There are several key windows of opportunity, such as the first-run activation
+phase or coordinated feature releases, where Firefox engages with users.
+
+The Firefox Messaging System supports this engagement by targeting messages
+exactly to the users who need to see them and enables the development of new
+user messages that can be easily tested and deployed. It offers standard
+mechanisms to measure user engagement and to perform user messaging experiments
+with reduced effort across engineering teams and a faster delivery cycle from
+ideation to analysis of results.
+
+This translates to **users seeing fewer and more relevant in-product
+messages**, while supporting fast delivery, experimentation, and protection of
+our users time and attention.
+
+Messaging System Overview
+-------------------------
+At the core of the Firefox Messaging System is the Messaging System Router
+(called ASRouter for historical reasons). The router is a generalized Firefox
+component and set of conventions that provides:
+
+* Flexible and configurable routing of local or remote Messages to UI
+  Templates. This allows new message campaigns to be started and controlled
+  on or off-trains
+* Traffic Cop message sequencing and intermediation to prevent multiple
+  messages being concurrently shown
+* Programmable message targeting language to show the right message to the
+  right user at the right time
+* A template library of reusable Message and Notification UIs
+* Full compatibility with Normandy pref-flip experiments
+* Generalized and privacy conscious event telemetry
+* Flexible Frequency Capping to mitigate user message fatigue
+* Localized off train Messages
+* Powerful development/debugging/QA tools on about:newtab#devtools
+
+Message Routing
+---------------
+.. image:: ./message-routing-overview.png
+    :align: center
+    :alt: Message Routing Overview
+
+The Firefox Messaging System implements a separation-of-concerns pattern for
+Messages, UI Templates, and Timing/Targeting mechanisms. This allows us to
+maintain a high standard of security and quality while still allowing for
+maximum flexibility around content creation.
+
+UI Templates
+------------
+We have built a library of reusable Notification and Message interfaces which
+land in the Firefox codebase and ride the trains. These templates have a
+defined schema according to the available design components (e.g. titles, text,
+icons) and access to a set of enhanced user actions such as triggering URLs,
+launching menus, or installing addons, which can be attached to interactive
+elements (such as buttons).
+
+Current templates include\:
+
+* What's New Panel - an icon in the toolbar and menu item that appears if a
+  message is available in the panel, usually after major Firefox releases
+* Moments Page - appears on start-up as a full content page
+* Contextual Feature Recommendation - highlighted word in the Location Bar
+  that, if clicked, drops down a panel with information about a feature
+  relevant to that user at that time
+* First Run - shown on startup in a content page as a set of onboarding cards
+  with calls to action that persist for several days
+* Snippets - short messages that appear on New Tab Page to highlight products,
+  features and initiatives
+* Badging - A colorful dot to highlight icons in the toolbar or menu items in
+  order to draw attention with minimal interruption
+
+Detailed Docs
+-------------
 .. In theory, we ought to be able to use the :glob: directive here to
 .. automatically generate the list below. For unknown reasons, however,
 .. `mach doc` _sometimes_ gets confused and refuses to find patterns like
 .. `*.md`.
 .. toctree::
+  :maxdepth: 2
 
   debugging-docs
   experiment-guide
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