diff --git a/build/automation.py.in b/build/automation.py.in
index 41b652ee00e4..c67a9a88b252 100644
--- a/build/automation.py.in
+++ b/build/automation.py.in
@@ -367,6 +367,7 @@ user_pref("security.warn_viewing_mixed", false);
 user_pref("app.update.enabled", false);
 user_pref("browser.panorama.experienced_first_run", true); // Assume experienced
 user_pref("dom.w3c_touch_events.enabled", true);
+user_pref("toolkit.telemetry.prompted", true);
 
 // Only load extensions from the application and user profile
 // AddonManager.SCOPE_PROFILE + AddonManager.SCOPE_APPLICATION