diff --git a/browser/app/profile/firefox.js b/browser/app/profile/firefox.js
index 76df13e49e54..768d8990d5e2 100644
--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1539,6 +1539,8 @@ pref("dom.storage_access.max_concurrent_auto_grants", 5);
 pref("browser.contentblocking.trackingprotection.control-center.ui.enabled", true);
 pref("browser.contentblocking.rejecttrackers.control-center.ui.enabled", true);
 
+pref("browser.contentblocking.control-center.ui.showAllowedLabels", false);
+
 // Enable the Report Breakage UI on Nightly and Beta but not on Release yet.
 #ifdef EARLY_BETA_OR_EARLIER
 pref("browser.contentblocking.reportBreakage.enabled", true);
diff --git a/browser/base/content/browser-contentblocking.js b/browser/base/content/browser-contentblocking.js
index 5f6a4df61704..39162ce30087 100644
--- a/browser/base/content/browser-contentblocking.js
+++ b/browser/base/content/browser-contentblocking.js
@@ -80,9 +80,9 @@ var TrackingProtection = {
     if (this.enabled) {
       label = "contentBlocking.trackers.blocked.label";
     } else {
-      label = "contentBlocking.trackers.allowed.label";
+      label = ContentBlocking.showAllowedLabels ? "contentBlocking.trackers.allowed.label" : null;
     }
-    this.categoryLabel.textContent = gNavigatorBundle.getString(label);
+    this.categoryLabel.textContent = label ? gNavigatorBundle.getString(label) : "";
   },
 
   isBlocking(state) {
@@ -266,10 +266,10 @@ var ThirdPartyCookies = {
       Cu.reportError(`Error: Unknown cookieBehavior pref observed: ${this.behaviorPref}`);
       // fall through
     case Ci.nsICookieService.BEHAVIOR_ACCEPT:
-      label = "contentBlocking.cookies.allowed.label";
+      label = ContentBlocking.showAllowedLabels ? "contentBlocking.cookies.allowed.label" : null;
       break;
     }
-    this.categoryLabel.textContent = gNavigatorBundle.getString(label);
+    this.categoryLabel.textContent = label ? gNavigatorBundle.getString(label) : "";
   },
 
   init() {
@@ -488,6 +488,7 @@ var ContentBlocking = {
   PREF_REPORT_BREAKAGE_URL: "browser.contentblocking.reportBreakage.url",
   PREF_INTRO_COUNT_CB: "browser.contentblocking.introCount",
   PREF_CB_CATEGORY: "browser.contentblocking.category",
+  PREF_SHOW_ALLOWED_LABELS: "browser.contentblocking.control-center.ui.showAllowedLabels",
   content: null,
   icon: null,
   activeTooltipText: null,
@@ -575,6 +576,12 @@ var ContentBlocking = {
 
     Services.prefs.addObserver(this.PREF_ANIMATIONS_ENABLED, this.updateAnimationsEnabled);
 
+    XPCOMUtils.defineLazyPreferenceGetter(this, "showAllowedLabels",
+      this.PREF_SHOW_ALLOWED_LABELS, false, () => {
+        for (let blocker of this.blockers) {
+          blocker.updateCategoryLabel();
+        }
+    });
     XPCOMUtils.defineLazyPreferenceGetter(this, "reportBreakageEnabled",
       this.PREF_REPORT_BREAKAGE_ENABLED, false);
 
diff --git a/browser/base/content/test/trackingUI/browser_trackingUI_categories.js b/browser/base/content/test/trackingUI/browser_trackingUI_categories.js
index a2f0693ab000..7042f3dedc40 100644
--- a/browser/base/content/test/trackingUI/browser_trackingUI_categories.js
+++ b/browser/base/content/test/trackingUI/browser_trackingUI_categories.js
@@ -70,6 +70,8 @@ add_task(async function testCategoryLabelsInAppMenu() {
 });
 
 add_task(async function testSubcategoryLabels() {
+  SpecialPowers.pushPrefEnv({set: [["browser.contentblocking.control-center.ui.showAllowedLabels", true]]});
+
   await BrowserTestUtils.withNewTab("http://www.example.com", async function() {
     let categoryLabel =
       document.getElementById("identity-popup-content-blocking-tracking-protection-state-label");