From d6617132a4df96efc8bf5a8f8ae0eb571ce73f1d Mon Sep 17 00:00:00 2001
From: Frank Bertsch <fbertsch@mozilla.com>
Date: Wed, 16 Dec 2020 18:26:55 +0000
Subject: [PATCH] Fenix Growth Accounting Explore

---
 models/fenix_release.model.lkml   |   5 ++
 views/growth_accounting.view.lkml | 135 ++++++++++++++++++++++++++++++
 2 files changed, 140 insertions(+)
 create mode 100644 views/growth_accounting.view.lkml

diff --git a/models/fenix_release.model.lkml b/models/fenix_release.model.lkml
index 38720b2..4ea3a51 100644
--- a/models/fenix_release.model.lkml
+++ b/models/fenix_release.model.lkml
@@ -82,3 +82,8 @@ explore: funnel_analysis {
     ]
   }
 }
+
+
+explore: growth_accounting {
+
+}
diff --git a/views/growth_accounting.view.lkml b/views/growth_accounting.view.lkml
new file mode 100644
index 0000000..471463d
--- /dev/null
+++ b/views/growth_accounting.view.lkml
@@ -0,0 +1,135 @@
+include: "/views/*.view.lkml"
+
+view: growth_accounting {
+  extends: [baseline_clients_last_seen]
+
+  measure: last_updated_date {
+    sql: MAX(${submission_raw}) ;;
+    hidden: yes
+  }
+
+  dimension: active_this_week {
+    sql: mozfun.bits28.active_in_range(days_seen_bits, -6, 7) ;;
+    type: yesno
+  }
+
+  dimension: active_last_week {
+    sql: mozfun.bits28.active_in_range(days_seen_bits, -13, 7) ;;
+    type: yesno
+  }
+
+  dimension: new_this_week {
+    sql: DATE_DIFF(${submission_date}, first_run_date, DAY) BETWEEN 0 AND 6 ;;
+    type: yesno
+  }
+
+  dimension: new_last_week {
+    sql: DATE_DIFF(${submission_date}, first_run_date, DAY) BETWEEN 7 AND 13 ;;
+    type: yesno
+  }
+
+  measure: overall_active_previous {
+    type: count
+    filters: [active_last_week: "yes"]
+  }
+
+  measure: overall_active_current {
+    type: count
+    filters: [active_this_week: "yes"]
+  }
+
+  measure: overall_resurrected {
+    type: count
+    filters: [new_last_week: "no", new_this_week: "no", active_last_week: "no", active_this_week: "yes"]
+  }
+
+  measure: new_users {
+    type: count
+    filters: [new_this_week: "yes", active_this_week: "yes"]
+  }
+
+  measure: established_users_returning {
+    type: count
+    filters: [new_last_week: "no", new_this_week: "no", active_last_week: "yes", active_this_week: "yes"]
+  }
+
+  measure: new_users_returning {
+    type: count
+    filters: [new_last_week: "yes", active_last_week: "yes", active_this_week: "yes"]
+  }
+
+  measure: new_users_churned_count {
+    type: count
+    filters: [new_last_week: "yes", active_last_week: "yes", active_this_week: "no"]
+    hidden: yes
+  }
+
+  measure: established_users_churned_count {
+    type: count
+    filters: [new_last_week: "no", new_this_week: "no", active_last_week: "yes", active_this_week: "no"]
+    hidden: yes
+  }
+
+  measure: new_users_churned {
+    type: number
+    sql: -1 * ${new_users_churned_count} ;;
+  }
+
+  measure: established_users_churned {
+    type: number
+    sql: -1 * ${established_users_churned_count} ;;
+  }
+
+  measure: overall_churned {
+    type: number
+    sql: ${new_users_churned} + ${established_users_churned} ;;
+  }
+
+  measure: overall_retention_rate {
+    type: number
+    sql: SAFE_DIVIDE((${established_users_returning} + ${new_users_returning}), ${overall_active_previous}) ;;
+  }
+
+  measure: established_user_retention_rate {
+    type: number
+    sql:  SAFE_DIVIDE(
+      ${established_users_returning},
+      (${established_users_returning} + ${established_users_churned_count})
+    );;
+  }
+
+  measure: new_user_retention_rate {
+    type: number
+    sql: SAFE_DIVIDE(${new_users_returning}, (${new_users_returning} + ${new_users_churned_count})) ;;
+  }
+
+  measure: overall_churn_rate {
+    type: number
+    sql: SAFE_DIVIDE((${established_users_churned_count} + ${new_users_churned_count}), ${overall_active_previous}) ;;
+  }
+
+  measure: fraction_of_active_resurrected {
+    type: number
+    sql: SAFE_DIVIDE(${overall_resurrected}, ${overall_active_current}) ;;
+  }
+
+  measure: fraction_of_active_new {
+    type: number
+    sql: SAFE_DIVIDE(${new_users}, ${overall_active_current}) ;;
+  }
+
+  measure: fraction_of_active_established_returning {
+    type: number
+    sql: SAFE_DIVIDE(${established_users_returning}, ${overall_active_current}) ;;
+  }
+
+  measure: fraction_of_active_new_returning {
+    type: number
+    sql: SAFE_DIVIDE(${new_users_returning}, ${overall_active_current}) ;;
+  }
+
+  measure: quick_ratio {
+    type: number
+    sql: SAFE_DIVIDE((${new_users} + ${overall_resurrected}), (${established_users_churned_count} + ${new_users_churned_count})) ;;
+  }
+}