Update makefile and setup config

Makefile

@@ -4,11 +4,49 @@
 # Copyright (c) 2014-2017 Mozilla Corporation
 # Author: gdestuynder@mozilla.com
 
-all:
-	./setup.py build
 
-install:
-	./setup.py install
+.PHONY: clean clean-pyc clean-build help
+.DEFAULT_GOAL := help
+
+define PRINT_HELP_PYSCRIPT
+import re, sys
+
+for line in sys.stdin:
+	match = re.match(r'^([a-zA-Z_-]+):.*?## (.*)$$', line)
+	if match:
+		target, help = match.groups()
+		print("%-20s %s" % (target, help))
+endef
+export PRINT_HELP_PYSCRIPT
+
+help:
+	@python -c "$$PRINT_HELP_PYSCRIPT" < $(MAKEFILE_LIST)
+
+clean: clean-build clean-pyc ## remove all build and Python artifacts
+
+clean-build: ## remove build artifacts
+	rm -fr build/
+	rm -fr dist/
+	rm -fr .eggs/
+	find . -name '*.egg-info' -exec rm -fr {} +
+	find . -name '*.egg' -exec rm -f {} +
+
+clean-pyc: ## remove Python file artifacts
+	find . -name '*.pyc' -exec rm -f {} +
+	find . -name '*.pyo' -exec rm -f {} +
+	find . -name '*~' -exec rm -f {} +
+	find . -name '__pycache__' -exec rm -fr {} +
+
+release: dist ## package and upload a release
+	twine upload dist/*
+
+dist: clean ## builds source and wheel package
+	python setup.py sdist
+	python setup.py bdist_wheel
+	ls -l dist
+
+install: clean ## install the package to the active Python's site-packages
+	python setup.py install
 
 rpm:
 	fpm -s python -t rpm -d pytz -d python-requests-futures --replaces python-mozdef ./setup.py
@@ -19,12 +57,3 @@ deb:
 tests: test
 test:
 	py.test tests
-
-pypi:
-	 python setup.py sdist check upload --sign
-
-clean:
-	rm -rf *pyc
-	rm -rf build
-	rm -rf __pycache__
-	rm -rf dist

setup.cfg

@@ -1,2 +1,2 @@
 [bdist_rpm]
-release = 1%{?dist}
+release = 1%%{?dist}