diff --git a/mobile/confvars.sh b/mobile/confvars.sh
index 2789e878c7b..02ce5dc2555 100644
--- a/mobile/confvars.sh
+++ b/mobile/confvars.sh
@@ -45,7 +45,7 @@ case "$target" in
     MOZ_APP_VERSION=1.0a4pre
     ;;
 *)
-    MOZ_APP_VERSION=1.0rc1
+    MOZ_APP_VERSION=1.0
     ;;
 esac