diff --git a/src/TemplatedDataGrid/DataGridCell.cs b/src/TemplatedDataGrid/DataGridCell.cs
index 9e1b25c..fdf4538 100644
--- a/src/TemplatedDataGrid/DataGridCell.cs
+++ b/src/TemplatedDataGrid/DataGridCell.cs
@@ -7,6 +7,9 @@ namespace TemplatedDataGrid
 {
     public class DataGridCell : TemplatedControl
     {
+        public static readonly StyledProperty<object?> ContentProperty =
+            AvaloniaProperty.Register<DataGridCell, object?>(nameof(Content));
+
         public static readonly StyledProperty<IDataTemplate?> CellTemplateProperty = 
             AvaloniaProperty.Register<DataGridCell, IDataTemplate?>(nameof(CellTemplate));
 
@@ -16,5 +19,13 @@ namespace TemplatedDataGrid
             get => GetValue(CellTemplateProperty);
             set => SetValue(CellTemplateProperty, value);
         }
+
+        [Content]
+        [DependsOn(nameof(CellTemplate))]
+        public object? Content
+        {
+            get { return GetValue(ContentProperty); }
+            set { SetValue(ContentProperty, value); }
+        }
     }
 }
diff --git a/src/TemplatedDataGrid/DataGridRow.cs b/src/TemplatedDataGrid/DataGridRow.cs
index a69b270..e108a5b 100644
--- a/src/TemplatedDataGrid/DataGridRow.cs
+++ b/src/TemplatedDataGrid/DataGridRow.cs
@@ -74,6 +74,7 @@ namespace TemplatedDataGrid
                     var cell = new DataGridCell()
                     {
                         [Grid.ColumnProperty] = columnDefinitions.Count - 1,
+                        [!DataGridCell.ContentProperty] = this[!DataGridRow.DataContextProperty],
                         [!DataGridCell.CellTemplateProperty] = templateColumn[!DataGridTemplateColumn.CellTemplateProperty]
                     };
                     _rootChildren.Add(cell);
diff --git a/src/TemplatedDataGrid/Themes/Fluent.axaml b/src/TemplatedDataGrid/Themes/Fluent.axaml
index a2e09b3..f774c82 100644
--- a/src/TemplatedDataGrid/Themes/Fluent.axaml
+++ b/src/TemplatedDataGrid/Themes/Fluent.axaml
@@ -71,7 +71,7 @@
   <Style Selector="g|DataGridCell">
     <Setter Property="Template">
       <ControlTemplate>
-        <ContentControl Content="{Binding}"
+        <ContentControl Content="{TemplateBinding Content}"
                         ContentTemplate="{TemplateBinding CellTemplate}"/>
       </ControlTemplate>
     </Setter>