fix broken links
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@ -34,8 +34,9 @@ goes into more detail about how to integrate the solution with your cloud or on-
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A "solution" refers to an assembly of Azure resources, such as predictive services, cloud storage and
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scheduled data pipelines that constitute an Azure application.
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There is an entry in the [Cortana Intelligency Gallery](https://gallery.cortanaintelligence.com/browse?categories=["10"]&orderby=freshness desc/) that has a single-button install for this solution.
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To deploy the solution, click deploy on the [Interactive Price Analytics] (https://gallery.cortanaintelligence.com/Solution/Interactive-Price-Analytics) web page, and .
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There is an entry in the [Cortana Intelligency Gallery](https://gallery.cortanaintelligence.com/browse/?skip=0&categories=%5B%2210%22%5D&orderby=updated_at%20desc)
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that has a single-button install for this solution.
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To deploy the solution, click Deploy on the [Interactive Price Analytics](https://gallery.cortanaintelligence.com/Solution/Interactive-Price-Analytics) web page, and .
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Assuming you've already set up an Azure subscription, this will place a copy of the resources there.
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Please follow the installation instructions for the one manual step needed (set up username and password for database).
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@ -56,7 +57,7 @@ and pasting the request-response URL into the AzureML plugin after clicking "Add
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Detailed connection instructions are found in the worksheet, on the "Instructions" tab.
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After adding the services, save the Excel spreadsheet under an appropriate name;
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we use <tt>AnalysisTemplate.xsls</tt>.
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we use <tt>AnalysisTemplate.xslx</tt>.
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The configured workbook will be used to run the Solution, and display data output from the analytical pipeline.
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## Economic Foundations
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@ -118,7 +119,7 @@ More frequently, you have substantial marginal costs (cost to make one more piec
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Then the constant -1 in the above calculation is replaced by - (Price)/(Gross Margin),
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also known as the *inverse Lerner Index*.
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For example, suppose your marginal cost of oranges is $4 and you are selling them for $5, making your
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gross margin $1. Your inverse lerner index is -5 and you should increase prices at lower elasticities (e > -5),
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gross margin $1. Your inverse Lerner index is -5 and you should increase prices at lower elasticities (e > -5),
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and decrease them otherwise.
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@ -217,7 +218,7 @@ is in the Minute Maid juice ($189k). It currently sells for $1.26, massively bel
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of $1.84. It seems like the store is running a promotion on the juice and losing money on it.
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The system proposes to sell it at $2.29 and forecasts demand of 17,159 units at that price.
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![Suggestions](../images/015_RecommendedPrices.PNG)
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![Suggestions](../images/015_RecommendedPrices.png)
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Dominick's juice is currently sold at $0.99, the marginal cost is $1.25,
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and the suggested price is $1.69. At the suggested price, we predict
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@ -310,7 +311,7 @@ The strongest effect we see is Minute Maid on Dominicks, meaning that lowering
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the price of Minute Maid eats into sales of Dominicks, whereas the converse effect
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is weaker.
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![Cross-elasticties](../images/cpElasticity.png) {style="width: 400px"}
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![Cross-elasticties](../images/cpElasticity.png){style="width: 400px"}
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We currently assume there is no cross-elasticity affect across sites and channels.
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