addons_daily/METRICS.md

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Metric Table

User Demographics + Usage Metrics

Metric Name Description
OS Distribution % of clients with a given add-on by OS. Is an add-on more frequently used on specific OSs?
Country Distribution % of clients with a given add-on by country. Are certain countries more likely to install a given add-on?
Active Hours Mean active hours by client, compared the the general population as a baseline. Are clients with a given add-on more or less active than the rest of the population?
Total URIs Mean Total URI count by client (number of total page loads), comparing to the general population as a baseline. Do clients with a given add-on browse the web more or less than the general population?
Tabs Opened Distribution of number of tabs opened (or an aggregate statistic), compared to the general population. Are users with a given add-on opening more/less tabs?
Bookmarks Opened Number of bookmarks per client compared to the general population. Are users with a given add-on saving more pages?
Other add-ons The top add-ons often seen in conjunction with a given add-on. Users with add-on x are likely to also install add-on y, z, …, etc.
Devtools Panels Count Number of times a given devtools panel, i.e. the inspector, or devtools in some form was used, compared to the general population. Are users with a given add-on using specific devtools features more often than usual?
Tracking Protection Enabled % of users with a given add-on that have enabled tracking protection. Are uses with a specific add-on more concerned about privacy/tracking?

Install Flow + Meta Metrics

Metric Name Description
Number of installs (by source) Daily installs per add-on from AMO and about:addons
Number of impressions Daily visits to add-on specific AMO property for the top 10 locales
Average Rating Average daily star rating of a given add-on
Total Reviews Number of reviews for a given add-on, cumulative by date

Performance Metrics

Metric Name Description
Background Page Load Time The amount of time it takes for a WebExtensions background page to load, compared to some baseline.
Browser Action Popup Load Time The amount of time it takes for a WebExtensions browser action to open, compared to some baseline.
Page Action Popup Load Time The amount of time it takes for a WebExtensions page action to open, compared to some baseline.
Content Script Injection Time The amount of time it takes for content scripts from a WebExtension to be injected into a window, compared to some baseline.
Storage Local get Time The amount of time it takes to perform a “get” operation via local storage.
Storage Local set Time The amount of time it takes to perform a “set” operation via local storage.
Startup Time The time it takes for a WebExtension to start up, compared to some baseline
Crashes Mean number of crashes per hour for clients with a given add-on. Are users with a given add-on more likely to experience a crash?
Page Load Times (pre-release only): Distribution of Page load times (or an aggregate statistic), compared to the general population. Are users with a given add-on having a slower/faster browsing experience?
Tab Switch Time Distribution of tab switch times (or an aggregate statistic), compared to the general population. Are users with a given add-on having a slower/faster tab switching experience?

Trend Metrics

Metric Name Description
DAU Daily Active Users, the number of unqiue clients with a given add-on over a day to day period.
WAU Weekly Active Users, the number of unique clients with a given add-on over a seven day period.
MAU Monthly Active Users, the number of unique clients with a given add-on over a 28 day period. We already plan to expose this in the Public Data Report.
YAU Yearly Active Users, the number of unique clients with a given add-on over a 365 day period. We already plan to expose this in the Public Data Report.